Kathleen Warner

Product Hunt Handbook - Learn how to effectively launch your product on Product Hunt

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Ryan Hoover
So meta and thanks for writing this, @mijustin. Any interest in manning our support inbox as well? ๐Ÿ˜‰
Justin Jackson
@rrhoover lol. With any luck, this handbook will *reduce* your support inbox. ;)
Jamie Lawrence
ProductHunt seems to have more black magic than most social link sites. How do I get commenting access? How can I submit products? Why do the products I submit never hit the site? (or do they? Should I get notified?). How does the rating work? What products get included in the daily email? When is the cut-off? What happens if your product was submitted early and it wasn't quite ready? ;-) It certainly sounds like a manual might be required!
Justin Jackson
@ideasasylum thanks! Yes, the idea was to provide readers with three things: 1. Lessons from Product Huntโ€™s history (how you can create better products). 2. How to effectively use Product Hunt as a user. 3. How to launch your own product on the platform successfully.
Jack Smith
@ideasasylum yeah; you're right that there's quite a lot that's blackboxed 1) you get commenting access by someone else inviting you. 2) you can submit products by getting an extra layer of access, by a producthunt employee inviting you I guess; 3) "Why do the products I submit never hit the site?" - because you don't have access to post products.
Nathan Barry
Now @mijustin has to rush to get this done!
Justin Jackson
@nathanbarry oh god oh god oh god. ;)
Greg Gilbert
@mijustin @nathanbarry Haha. Producthunt, defeating procrastination, one hunt at a time.
Justin Jackson
@nathanbarry thought I'd announce it here first! The first version of the Product Hunt Handbook is SHIPPED! It includes: - the full PDF ebook (37 pages) - full video interview with Ryan Hoover (streamable + downloadable) - written transcript of the video interview Coming soon: - another case study (based on @adriangrant's request below) - a separate bundle that will include The Hacker News Handbook
Justin Jackson
Well this is meta... ;) I'm working on it as we speak. The idea was to build a project in 7 days as part of my Build & Launch experiment: http://buildandlaunch.net/ep6-th... O_o Wish me luck. Hoping I can launch it tonight!
Kathleen Warner
@mijustin i believe in you.
Guy Gal
Just build a great product, how about that?
Jordan Coeyman
@guygal There have been some great products that didn't "win" their day here on PH
Guy Gal
@acoyfellow Yes, "products" like Product Hunt Handbook are "marketed" to the top of the list while makers that build products more deserving of attention are relegated to the bottom because they do not realize they're competing with affiliate marketers that are leveraging PH to turn a quick buck.
Greg Gilbert
That will be a very useful book! (and not just because the sample chapter features Non-app Calendar ๐Ÿ˜‰ ) Part of @mijustin new podcast / challenge: Build & Launch.
Justin Jackson
@gregoiregilbert thanks! I just added a special pre-order deal just for Product Hunters: https://gum.co/producthunt/produ...
Steve RAFFNER
@mijustin PH pre-order deal expired today ?
Justin Jackson
@steveraffner just added a few more! It should work: https://gum.co/producthunt/produ...
Dan Polaske
Looks awesome @mijustin! Will the handbook provide any insight into the vetting process? Hunters I have talked to seem to be a bit disenchanted, with the lack of hunts that actually get posted. I think a better understanding of what makes for a great hunt would reduce the quantity of hunts and increase the quality! cc: @rrhoover
Arjun Sarode
I completely agree! Some behind the scenes info on how hunts are selected would be so cool. None of my hunts have made it on the site... yet.
Ross@GoLocalApps
@rjun07a I've had several things I've hunted posted (mostly by @_jacksmith who either channels me or is spying on my surfing history). I can't imagine the volume of suggestions they get at PH headquarters, but I think that'd be a great data set to see. # of products submitted per day # of products posted # of days between submission and posting on average I'd almost want to see a product hunt product hunt. What things were submitted for consideration and who/how products got chosen. @rrhoover , how do you as a team decide? I know some people have direct posting access, how do the rest come out?
Justin Jackson
@dpolaske I'm going to cover this the best that I can! I do have some insight from seeing the community grow from it's inception.
Jack Smith
@rjun07a @mijustin @rrhoover @dpolaske "None of my hunts have made it on the site" - I think that it's just unclear positioning. My understanding is that NONE of the stuff you're submitting will get on the site, it just goes into a black hole, as you're not approved to submit products. @GoLocalApps RE your stuff "# of days between submission and posting on average" the answer is that you don't have permission to post products. If you did, they'd get added instantly; at least this is my understanding. If I'm submitting all the same posts as you, then lets hope you don't get approved, else I'll have nothing left to post! :P
Kiki Schirr
@_jacksmith I think you might be mistaken, anyone can submit, but their submission will be moderated--no one's post is automatically dismissed (though certain *sites* are blocked) My rule of thumb (non-scientific) is that if it's not up in 36 hours, consider it dead in the water.
Brian Krall
Such a great idea. And being at the top of Product Hunt right now is awesome proof that you know what you're doing and that you're qualified to write this!
Adrian Grant
@mijustin do you plan on sharing how many book downloads being ranked first on Product Hunt brought you? I know it's a touchy topic, but I imagine I'm not the only person curious as to the impact being ranked #1 on PH :)
Justin Jackson
@AdrianGrant yes! If I have time before I launch tonight, I plan on including a "real-time" case study. If not, it will definitely be in a future update.
Travis Northcutt
Even if you're not shipping a product soon and don't have an immediate need for @mijustin's handbook, the podcast is *excellent* and totally worth a listen.
Rob Williger
I am glad to see this. I was so excited about it I re-ordered off the holder landing page:)
Justin Jackson
@robertwilliger you were the first! Thanks.
Jason Zook
Go Justin Go!
Justin Weiss
Sounds awesome :-) Ship it!
Matt Alexander
You are a prolific man, @mijustin.
Rob Williger
I had some sleep challenges last night (probably should hunt some products to help with that) but was able to do a high level read when this book was released. I am very pleased with the content of the book very useful in terms of understanding how Product Hunt was built and also practical on using the site. An excellent book to read.
Preet
This is high praise
Ry Walker
Looking forward to this @mijustin โ€” wish we would have had it for our Hunt today, maybe we could have beat you - heh ;)
Jonathan Howard
We did it everyone! GG, we've achieved peak Product Hunt.
Maijid Moujaled
@mijustin Interesting podcast too! Glad I discovered it.
Abinav Thakuri
@mijustin It's super actionable and to the point. Loving it so far! Got it at the PH pre-order deal price :) Looking forward to the updates, especially the case study.