With these design patterns by Juro and Stefania Passera, you can turn boring legal text into a transparent, engaging document that people can actually read.
Thanks @chrija for hunting us!
👋 I'm Richard, co-founder here at Juro - the contract automation platform.
A while back, as a side project we decided to redesign our privacy notice to turn it into a document people could actually read. A document that was:
🏎️ concise
🔎 transparent
🤔 intelligible
👉 easily-accessible
This spiralled and led to a 13,000% increase in page views. Which is a lot for a document that no one ever really reads...
Now you can grab these design patterns for your website free!
We've opened out a GitHub repo where you can access the layout without reinventing the wheel. The repo includes:
💤 a pop-up privacy modal - a same-page summary of the privacy notice
👀 the full privacy notice - a layered document with clickable elements
We've tried to make it as dev friendly as possible : )
It's completely free - to use it on your website, you'll just need to customise the text to the specific needs of your business. Check out the readme file for full instructions!
Thanks again to everyone who has helped shape this open source privacy policy...and hunters - please let us know what you think!
Richard
@chrija@rmabey Great you've done this, Richard. What was the baseline for the 13,000% increase? As in, what's the actual behavioural data pre and post?
@chrija@rmabey@nathankinch I can only agree with Eugene and I would not have thought that with a topic like data protection :D You have made something really valuable which I will use very gladly!
"I have read and agree to the Privacy Policy".
Said no one ever (without lying).
;-)
@rmabey and team have changed this a couple of years ago by writing a privacy notice that people could actually read. Now they're making it easy for everyone to do the same!
@chrija Thanks so much for hunting us! To validate your point...according to Carnegie Mellon University, if you read all the Ts&Cs you have accepted in your lifetime it would take 76 full days...
I've definitely shared your policy with clients in the past as an example of "best practice" - so very chuffed we can now give it a go ourselves. Thanks for the generosity and great work !
Absolutely loved working with @rmabey on this project - what could be better than slaying legalese and basking in Stefania Passera's amazing design work?! If you want to make privacy accessible for your company then get started here.
@julecaro Thanks for the feedback! We found that there were lots of downloadable templates out there but generally they were just massive chunks of legalese in Word documents. The GDPR actually requires privacy notices to be readable, plain english and easily accessible. But there aren't many policies around where this comes through...
A privacy policy that is so awesome, so well loved and admired it was copied blatently by many!! Incredibly generous of Juro and Stefania Passera for gifting this template to the world... excited to test and try it out!!
@verity_checklist Imitation is the sincerest form of flattery! We're just happy that businesses are keen to make their privacy policies easy to understand for their users.
Thanks Jimi! In the development stage, we ran a programme of user feedback sessions to select the version that users found the easiest to read. 2 years post-launch, we're still getting 1k views per month which is a pretty good validation of the design :)
@shemul Thanks for the comment, fair point - for this reason, we don't make this a requirement of the legal license at the bottom of the readme file we just ask politely for it!
We all know that "I agree" is the biggest lie on the internet.
Well, not any more, thanks to the all-star work of Stefania Passera and Juro: they've created an accessible, authentic and enjoyable privacy policy. This is legal design and human-centricity at its best 🌟
Such a gift for the community that they've decided to open-source! 👏 👏
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