How will AI reshape film? (Hollywood isn't thrilled about ByteDance’s new AI tool Seedance)

A few days ago, Bytedance (which is also responsible for TikTok) announced a new model for generating videos. According to an article on Techcrunch, Hollywood isn’t happy.

Because, apparently, it’s competition.

AI is already quite well represented in audiovisual production, e.g.:

– Actors are selling AI usage rights

– AI is used in video ads for efficiency and cost

– AI-generated ads on TV & public backlash are emerging “AIBowl.”

– AI video is widely used for influencer profiles

– Some films explicitly say no AI was used

– First AI-generated movies are being made

How do you think the film industry might change with AI?

My guesses are that:

• A new category could emerge at the Oscars

• Platforms focused entirely on AI films may appear

• AI-human collaboration in filmmaking will grow