Content is king! But too often people get distracted by clicking on hyperlinks. Philyra enables Shopify merchants link keywords to products which creates pop-ups and embeds, making blogs shoppable.
Announcing Philyra 2.0, here to make your blogs shoppable.
As growth marketers we know the immense power of content. Whilst working for a client (a Shopify merchant), we noticed that a lot of people navigated away from the blogs after clicking the first hyperlinks. Sometimes this would lead to a conversion, but more often than not, it wouldn't. We started searching for a solution to keep customers on the blog site to educate them on the full benefits of the product, as well as combined benefits for other products. As we didn't manage to find a solution to this on the Shopify app store, we decided to build one ourselves.
And here it is: Philyra! A tool which makes your blogs shoppable with product pop-ups and product embeds. The pop-ups and embeds now automatically style themselves based on the merchants’ theme.
Try it out for free and let us know what you think 🚀
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