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Overstory
p/overstoryAll-in-one 1st party marketing measurment platform
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Mike Remke

Overstory - All-in-one 1st party marketing measurment platform

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Overstory is an all-in-one first party marketing measurment platform. By using Multi-Touch Attribution, Incrementality Modeling & Matched Market Testing, marketers can have the confidence to make changes to budgets that will drive actual business results.

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Mike Remke
Maker
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Looking for a single source of truth for your business results and all of your ad channels? Overstory joins your site analytics, like Google Analyics 4 with all of your ad platform data like Facebook, LinkedIn, Instagram, Google Ads, etc. and all of your business results from sources like Shopify into one single interface. With dozens of integrations, Overstory can handle any type of data. If you need to understand what marketing channels, campaigns and tactics are actually improving your business, Overstory is the most robust solution available anywhere.
Joseph Abraham
@mike_remke Congrats on your incredible launch! Wishing you an amazing journey forward. What’s been the most valuable lesson learned during this process?
Poll Coll
Signing up for the free demo now! I'm eager to see how this platform can help me improve my marketing ROI
Mike Remke
Maker
@poll_coll Thanks, would love to get your feedback!
Julia Watson
This platform looks like a great work for marketing measurement
Aaron hailey
The combination of Multi-Touch assignment, step by step Modeling, and Matched Market Testing in one tool is fantastic.
Larry Kim
This feature sounds promising! But is a paid service everyone can't use. I hope you get success.
Lisa Stanley
The cookieless and durable approach is a huge plus in today’s privacy-focused world. Great work on this!
Brigid Stewart
How does the platform handle real-time data for quick decision-making? This could be a awesome tool for marketers.
Mike Remke
Maker
@brigid_stewart Great question! Overstory brings in all data sources; ad platforms, site analytics, business analytics + more, the least common refresh time of all these sources is daily, so that is the baseline in the platform. We have the ability to refresh some sources more frequently and can tailor that to your specific need.
Kyrylo Silin
Can you share a bit more about how the Multi-Touch Attribution and Incrementality Modeling work together? How quickly can users expect to see actionable insights after implementing Overstory? Congrats on the launch, Mike!
Adrian Weber
Hi @mike_remke, Overstory sounds like a game-changer for marketers! 😄 Integrating site analytics with ad platforms into a single interface is so powerful. The Multi-Touch Attribution and Incrementality Modeling features are especially intriguing. Congrats on the launch and looking forward to seeing the impact this will have on marketing strategies! 🚀
Tanmay Parekh
All the best for the launch @mike_remke
Isabel lightfoot
Hello! I am Bella from OFFLIGHT. Congratulations on your product launch! We really like your product! Hopefully we can stay connected and support each other! Have a nice day :) Bella
Andriy Semenets
Congratulations on the launch! Is it possible to use some sort of automatic reporting about abnormal campaign behaviors or setting some threshold (e.g., for Cost Per Click)?
Thet Lin Thu
Combining analytics and ad data into one platform is a major time-saver. Well done, Mike!
Ghost Kitty
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Itohan Eigbadon
It is all-in-one platform that’s easy to use. Perfect for getting clear insights on campaign performance.
Zainab Adamu
This tool is very useful for marketing teams. Overstory provides detailed analytics and modeling. It can help in optimizing marketing strategies effectively.
elsa_jonathan
Interesting features! Multi-touch attribution with a windowless approach sounds powerful. Would love to see more details on the AI training process.
Dalhat Usman
This is like a great tool for managing tree planting projects. How does it handle tracking the growth and health of planted trees over time?