Odyssey Attribution - Multi-touch attribution connector for Google Data Studio

Hey Product Hunt, I’m Toon, Managing Director at Odyssey Attribution. Odyssey Attribution is a plug-and-play multi-touch attribution tool based on Google Analytics data designed for e-commerce. We are very excited to launch our new Google Data Studio connector. To date, multi-touch attribution software has been exclusively available for the big companies of this world. It has been a long time coming but in an unprecedented step, we have finally made this essential technology accessible toall marketers who want to base their decisions on data. Leading e-commerce brands like New Balance, adidas, VanMoof, Decathlon already use Odyssey Attribution as a critical component of their their marketing reporting and strategic decision making. Now it is within your reach! 🤷Why marketing attribution? If marketers want to grow their business they need to understand their complete marketing pipeline. Without multi-touch attribution, there is no insight into the contribution of the top- to mid-funnel channels. That’s why you are probably focusing too much on your bottom-funnel activities because Google Analytics is showing you good ROI on these channels. By doing this, you are actually squeezing your marketing pipeline or throwing away your valuable budget on prospects who were already about to convert! Odyssey Attribution helps you understand what's going on at the mid and high levels to improve your effectiveness. 🎯 This is our mission It’s our mission is to give marketers the insights that they need to make the right decisions to grow their online business. More than anything, we want to make marketers independent of big tech, and more self-sufficient. 🚀 How can I get started? Watch our short setup explanation video and you will be good to go in 5 minutes! After the setup is done you will be able to enhance your current GDS dashboard and start building your own graphs and charts. Or simply start with the pre-designed Odyssey template! Book a demo with me at odysseyattribution.co or email me directly at toon@odysseyattribution.co Please comment and dm me with any questions, can't wait to hear what you think! 🙌

Congrats on launch, @toon_hil. My company has a few clients in the DTC luxury space and this is a huge issue for them. I just connected Odyssey Attribution to a client site and look forward to seeing the data.

Great product - it helps marketers one of our hardest pains. Go, Odyssey!

Excited to launch this, I think the GDS offering is going to make it a lot easier to bring Odyssey into your existing reporting!

Hey ?makers Congrats on the launch. I think you guys do a great job! Just my thoughts. IMO a lot of marketers don't understand what is attribution is and what the problem around it. Just a suggestion to add some section on your website to explain it. I'm sure it will increase your CR. Good luck to you!

Congrats on the launch Odyssey! My team and I have been looking for ages to find a way to map our conversion paths. Affiliate is a huge part of our online marketing activation, but to be honest I am quite sceptical about the results we get presented by our Affiliate network. Really excited to test it out and get the data.

Odyssey is a godsend for all serious Marketers (and not only those from the field of Affiliate Marketing). Here in Spain, we actively recommend (and use) this #SmartAttribution platform, created by our Dutch colleagues from the Affinità Network.