@dicktalens @skinnyandbald Ben! can you tell us more about how the cohort works? what exactly are you doing + what are your goals?

@skinnyandbald @eriktorenberg Hi Erik! With MVF folks are interested in fat loss despite being relatively sedentary throughout the day. At the start, we take a look at your current nutrition and total amount of activity then give you a custom diet/training program that fits around your life (and not vice versa), as well as ongoing coaching on how to handle specific events such as happy hours with coworkers or how to stay fit around a product launch. Most people will find that they can be successful with only 45 mins, 3 days/week of training, while never missing a beat due to the constraints of startup life.

@skinnyandbald @dicktalens what about skinny people who wanna get a bit stronger? it's for a friend i swear :P

@skinnyandbald @eriktorenberg Hahah don't worry... I too have a friend who's always asking questions like this. :) Happens to be the 2nd highest use case. I personally coach all of the classes on MVF so my philosophy on that is here if you're interested: http://vitals.lifehacker.com/a-s...

@felixog_ Hey man! Awesome questions. :) So the first thing I'd do is debunk some common assertions, which you've already done, e.g. fasted training which may have some benefits. (For other people listening, here's the science on why breakfast isn't always necessary and for busy people like us, learning to go without it can be a time saver: http://vitals.lifehacker.com/why...) The main problem is that most people think that they need xyz in order to get fit. The reality is that the list of requirements is probably smaller than you think, and it's important to cull them into the most important ones. For example, eliminating sugar... while it does probably reduce your caloric intake to reduce sugar, too many people completely eliminate sugar altogether rather than figure out how to incorporate it into the correct context. If you consume sugar after a bout of resistance training, for example, it doesn't have the same impact on blood sugar. What you'll find is that if you really do maximize your ROI you can get fit without the necessary pain of something like an Insanity. http://techcrunch.com/2012/04/14... (I don't condone the amount of drinking that I list in this article, lol. It's my own personal vice) In terms of metrics to measure, here's an example of a post on properly keeping tabs on the scale metric: http://vitals.lifehacker.com/how... And a longer one: http://greatist.com/health/under... As far as the unique thing that's being offered... there's no one thing, but if I may toot my horn I think that the differentiator is that I've coached thousands of people at this point and have seen it all--let alone gone through my own of losing weight/staying fit while being uber busy. The difference is that if there is any way to get fit while you're working 80 hours and running around everywhere, it's in MVF's curriculum and my coaching. I'd challenge that another program out there can accomplish this. Some sorely outdated client testimonials from me (haven't updated in a while): http://dicktalens.com/testimonials/