Mat Sherman

LTSE Equity - Plan, manage, and collaborate on startup equity

LTSE Equity enables easy cap table creation and management, transparent ownership tracking for all stockholders, 409A valuations, stock plan management, and powerful round and exit modeling. Companies own and control their data.

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Eric Ries
LTSE Equity was built by founders, for founders. We realized that there needed to be a better way to manage start-up equity in-house and always wanted to be on the side of the next generation of leaders. As a part of building LTSE Equity, we have seen again and again that if you want to build a purpose-driven company that’s got a meaningful, long-term mission, you have to get your governance right as soon as possible. I am excited that we are now offering every one of our customers the opportunity to get advice from our team of experts on on how best to build their team, treat their customers and community with respect and how governance can serve your strategy at every stage.
Anna Nevmerzhytska
@ericries I remember your talk on LTSE at Flexport’s office in 2019. It’s amazing to see your continuous commitment and all the progress that you and the team have made. Congrats on the launch🎉
Vedran Rasic
@ericries @tihomirb, congrats on the launch, guys! Happy customer here! 🙌 Q: Eric, what's your read on the current funding/macro situation? Followup Q: How should a pre-seed founder prepare for what's coming in the next 36 months? ——— "In February 2023, $18B of venture funding was deployed in global startups, marking the first time since February 2020 when the totals dipped below the $20B mark, per Crunchbase. Funding deployment in February dropped 63% YoY and 43% MoM. Late-stage startups saw the most reduction in financing, with funding falling 73% YoY."
Eric Ries
@anna_nevmerzhytska thanks! can't wait to see how Flexport embodies those principles as it grows
Eric Ries
@tihomirb @vedranrasic the startup financial system is cyclical, and if you stay in the industry long enough you will go through multiple of these cycles. the key is to keep your personal and team equanimity in good times and bad - easy to say but hard to do people often forget that one of the original motivations behind lean startup was to give people a rigorous framework for deciding what uses of startup capital are actually productive and which are not - in good times and bad. it's, of course, much easier to apply that rigor in bad times in terms of how to prepare for what's coming, it really depends on your situation. if you haven't raised your seed or pre-seed round yet, fundraising is going to be harder than c2021, but you'll have the advantage of raising at the new normal of a lower valuation. that means more dilution but actually can be a positive depending on how things unfold. if you already raised a priced round at too high a valuation, things will be rougher. but still, no matter your situation, the same actions will give you the maximum chance of success: rigorously test your assumptions, spend only on the activities that help you learn how to create value and grow, and ignore all the noise.
Mark Dhillon
@ericries Q: Most seed stage founders that I've worked with during the fundraise process (who are raising Series A) craft their story first, pitch & raise capital, and then start managing their cap table afterwards. Can you tell us why equity scenario modelling should always be the first step during the fundraising process (pros, risks, etc.)?
Mat Sherman
When I first heard about the Long Term Stock Exchange, I was immediately filled with questions. What does a world look like when every public company is long term minded? How does that impact our every day lives? And most importantly, how could I get involved as a founder?". When I asked the team this, there was a simple step that i could take that ensure I was on the path to building a company for the long term. That step was singing up for LTSE Equity. 2+ years later I am not just a happy customer of LTSE Equity, I am an evangelist for it. The cap table management platform itself is beyond powerful, including every feature I need to do my job like equity tracking, fundraise help, and exit scenario modeling. In addition, LTSE is one of the founding members of the Open Cap Table Coalition, and the first to support full export in the portable open cap table format. This trust is one of the reasons I probably will NEVER leave LTSE Equity. I encourage you to try out LTSE for yourself so you can get the short term functionality that you need as a founder, and so you can be aligned in a long term oriented ecosystem as you grow. Enjoy!
ZHENG Haibo
@mat_sherman Congratulations on launching LTSE Equity, the comprehensive cap table management and stock plan platform that provides transparency and control to companies. Well done & Good luck!
Tihomir Bajic
Hi Product Hunt! 👋 Maker of LTSE Equity here. When @ericries, @marceire and I first started working on the Long-Term Stock Exchange, we wanted to solve typical problems founders face at different stages of their company journey. Cap table management was a clear place to start. As repeat founders we lacked the tools to feel fully in control of our cap table and to use it as a strategic tool for company building, starting with fundraising and equity-based rewards. We set out to make cap table management simpler, put founders in control of their startup data, and above all improve how startups are built. Our MVP was launched under Captable.io in 2015. It has been a part of the LTSE’s ecosystem approach ever since and has tracked over 40,000 startup cap tables to date. Through a parallel process of building a national securities exchange and reimaging the public market incentive system, we’ve had an opportunity to advise startups and publicly-listed companies on best ways to align how they run their company with their mission and benefits for all their stakeholders (what lawyers like to call corporate governance). Today, we're announcing new services that let us share our learnings with all our customers. 🚀 For startups that have raised a priced round (Series A+ funded), we now offer integrated consulting on core company-building activities: from fundraising strategy and equity-based compensation planning to helping founders set up mission-protective by-laws and frameworks for reporting. (For earlier stage startups, we’re rolling out a series of resources, including do-it-yourself guidelines, best practices and simple tools - and you can still get your cap table set up for free on our Basic plan.) Our advice spans the following stakeholder categories: ✅ Rewards, People & Culture ✅ Customers, Community & Environment ✅ Governance, Transparency & Reporting To provide this advice, we depend on getting your cap table up to date. Your cap table is not just a ledger of equity ownership but also records the most important corporate governance additions over your startup’s lifespan. ⚡You can record your cap table on your own or with our assistance. LTSE Equity is a complete cap table management platform to help startups meet their fundraising, equity compensation and financial management needs, including: ✅ Cap table management. ✅ On-platform security issuance for investors. ✅ On-platform issuing and exercising stock options for employees. ✅ Stakeholder and financial reporting. ✅ 409A valuation and tax-related reporting. ✅ Scenario modeling for convertible instrument conversion, priced round fundraising and exits. We believe in fair, transparent pricing and we also offer a simpler, free plan for earlier stage startups. We are also a founding member of Open Cap Table Coalition. and we are the first software platform to support full data export in the Open Cap Table format. We believe that founders should own and control their company data. If you’re one of over 60,000 founders who have used LTSE products to date, we’d like to thank you for your support. 🙏 if you're new, feel free to explore our fully-featured interactive public demo and sign up for free to get started. I look forward to getting your feedback and answering your questions.
Joe Green
Congrats on the Product Hunt launch, @tihomirb! And thanks for you tireless work and leadership on the Open Cap Table Coalition. It's been a great privilege to work alongside you to bring the vision of interoperability, transparency, and portability of startup cap table data to life.
Tihomir Bajic
@josephmgreen thank you for your support and partnership
Drew DeWalt
@ericries @marceire @tihomirb - Tiho, yes! Really excited to dig into this as your team has clearly put in the work to build something compelling. Big need for me personally since no other cap table solution takes an integrated business approach (vs. really standalone and pretty static for most major providers), not to mention the garbage usability from our current provider. Let's go!
Marko Mandic
Great work @tihomirb - amazing and much needed addition to the suite of tools you guys already offer!!
Marcus Gosling
Thanks @drew_walt, looking forward to your feedback on how our usability compares. One of our goals from day 1 has been to help founders master their cap table themselves, versus 'leaving it to the experts'.
Ilya Yaroshevich
Salutations! Great job on getting LTSE Equity on Product Hunt! That looks pretty interesting! The commentary mentions that the product was created "from the founder for the founder". I would like to ask one question. Who else might need your service?
Tihomir Bajic
@ilyayaroshevichqa 1. other stakeholder on that startup's cap table: employees and advisors who have equity grants, investors who fund the startup with capital or have contractual opportunities (like warrants) to do so. 2. lawyers or paralegals or stock plan admins who might have maintain the cap table 3. 3rd party service providers who require access to cap table info (eg compensation consultants, analyst who derive startup valuation, tax advisors)
Sasha Krsmanovic
Kudos for the open-cap table coalition! As a (commercial) open-source founder aspiring to one day go public this story really resonates with me. Developing in the open, interacting with users and clients in the open is much harder than with traditionally-packaged software. To have someone invest in projects like mine and not be quarter-obsessed sounds very appealing. One question though; when will the other players in the coalition have full support?
Tihomir Bajic
@sasha_krsmanovic thanks! I'll invite other Open Cap Table Coalition members to answer as well. We're meeting in person next week to discuss industry-wide adoption and to showcase initiatives for support of the format from various members.
Sasha Orloff
🔌 Plugged in
I am glad to see LTSE Equity finally get its day to shine, and hope this is the catalyst for this industry. We were an early customer and they pushed this industry forward in a way that made equity management intuitive, founder friendly and affordable. Highly recommend to startups out there!
Tihomir Bajic
@sasha_orloff your feedback since day one has been invaluable. proud to have puzzle.io and startuprunway.io provide the fastest way for founders to understand their real burn and build a cash plan for future
Marcus Gosling
@sasha_orloff Thanks for the kind words, and congratulations on your amazing progress with Puzzle!
Vedran Rasic
Congratulations on the launch!! @tihomirb @ericries 🚀 When we started to consider the sale of my previous startup, Tiho was one of the first people I consulted and we used LTSE Equity exit modeling. When I started thinking through what became LeadDelta, and Tiho helped put the angel syndicate, we raised on SAFES and used NoteGenie.io for various scenario modeling. Now that we have our pre-seed round closed, we manage the cap table on LTSE Equity! I love this product and I'd love to see more startups and founders use it. It's a no-brainer!
Aliaksei Saskevich
Congratulations on your launch!
Tihomir Bajic
@asaskevich thanks! feels great to announce the new offerings
Ray Shan
LTSE Equity has come a long way since the Captable.io days. I know - I worked on it for 5 years. When I joined the team, there was a dozen of us crammed into a tiny WeWork in San Francisco. We were emailing our lawyers version 23 of our cap table spreadsheet and paying them $1000 / hour to update it and email it back. We thought, there must be a better way. 5 years, 36k venture-backed startups and 1k YC companies later, LTSE Equity now has more features to automate away busywork and more expert support. And we still help all founders to get started for free. I've since left the team but I continue to use it for my new companies. So proud of what we built together.
Tihomir Bajic
@rayshan thank you for braving the early startup years together. simply wouldn't be here today without you.
Marcus Gosling
@rayshan You laid the bedrock for this product, huge credit.
Igor Stankovic
LTSE Equity is necessity for startups. Our management team is super happy to have such tool in our tech stack and it makes our life easier and saves a lot of our time. Having advices from @ericries and @tihomirb is next level customer care!
Tihomir Bajic
@igor_stankovic appreciate that recognition. it's very rewarding to work with this many startups over the years and see some of them make real dents in the universe and also appreciate their struggles along the way. awesome learning experiences that we try to distill into tools for all our users
Nikola Cvetkovic
Congrats on the launch! I was playing with the demo, and I especially like the Scenarios modeling capability. We will definitely utilize it in our next fundraise! Do you guys also offer professional advice services along with the equity planning and management?
Tihomir Bajic
@nikolacvetkovic thanks. for customers on our Boost plan we include 5 hours of consulting on fundraise prep, equity incentive planning , and more.
Marcus Gosling
@nikolacvetkovic Thanks for your kind words on our scenario modelers. Good investors are smart about deal terms, we want to help you be smart too!
Maja 🇨🇦 🇷🇸 🌎
@tihomirb So many thoughtful, game changing features. Picking up on your mention of “various financing options available to fund the startup and tradeoffs” — there is such a big gap around umderstanding this on both company and investor side. Would be great if you could elaborate on this point sometime in a blog, etc. (and @ K>23).
Tihomir Bajic
@maja_a working on a simple high-level guide for this and we'll publish it along with some supporting resources (great idea about writing a longer blog post about this)
Nebo Djurdjevic
This is an excellent and much needed tool for startup founders. I have seen founders wasting so much time on dealing with issues stemming from not managing their cap tables properly in early days when their focus goes on building and marketing the product. Tiho - this goes hand in hand with generous support you provided in building the Belgrade & Novi Sad startup ecosystem in Serbia. Your advice, angel investments, input into design of the Katapult Accelerator Program where you are active mentor is invaluable. Thank you very much for all of that and this great product!
Tihomir Bajic
@nebo_djurdjevic thanks for supporting and always giving me straight up feedback. In two weeks' time we get a new Katapult cohort and I have some new tools for them to test out ahead of Demo Day and fundraising. is there something you'd like us see build?
Doug Fulop
The 409A process is faster than I’ve ever experienced before and it’s the first cap table software that’s not intimidating to make changes. Nice work on such a fundamental tool for owning a startup and avoiding costly mistakes!
Tihomir Bajic
@doug_fulop is there a costly mistake you managed to avoid or wish in hindsight you've done differently
Mian Azan
Greetings on your successful launch! In 2023, what fundraising trends do you anticipate, and how might these tools support founders in the present climate?
Eric Ries
@mian_azan I won't repeat all the basics that have already been rehashed in this thread. obviously dilution. round modeling, being disciplined with cash, are all important during a down-cycle. maybe a little more advanced topic is to pay attention to the ways people who support the status quo use good times AND bad times to try to get you to steer your startup into conventional models. during good times, you don't want to rock the boat because you should just use your business success to get as much leverage as you can - it's too early to worry about governance or mission-protective provisions because you won't need them. during bad times, different argument, same result. it's too risky to be different, don't rock the boat, it's too early to worry about these same things, investors might not like it, etc etc it's always too early until it's too late
Robin Schuil
I'm really excited to see how much LTSE Equity has evolved since I built its MVP years ago. As a founder without a background in finance, I always found it challenging to keep track of something as important as shareholdings using complicated and error-prone Excel sheets. My time at LTSE Equity (named "Captable.io" back then) was an excellent opportunity to create an accessible solution tailored to the needs of a founder like myself. Since then, Tihomir and his team have done a fantastic job taking the product from a minimum viable product to a very user-friendly one. I appreciate the attention to detail they have put into making it a lovable product. The user interface is intuitive, and the features are comprehensive, making it an indispensable tool for anyone managing shareholdings. As a founder of Vendora, a business in Greece, LTSE Equity has been an very helpful tool during our fundraising process. It has helped us keep track of our cap table, manage shareholder communication, and ensure that we are compliant with regulations. I highly recommend LTSE Equity to anyone looking for a simple, yet comprehensive tool for managing their shareholdings.
Tihomir Bajic
@schuilr thanks for setting the foundation right 🙏 like you, I learned through working directly with cap tables. It is such an opaque but essential field to get right for startup ecosystem success. I also kept running into folks who had similar hard-won learnings and eventually we got major parties in the ecosystem to come together so we could standardize on what cap table terms mean, how to interpret and model them, how to record and share them - super proud of the work we're doing through the Open Cap Table Coalition
Marcus Gosling
@schuilr Thank you so much Robin for our early work together on this. And congratulations on Vendora!
Dmitry Sytsevich
Congratulations on the launch of your project on Product Hunt 🤟Goodluck ⚡️
Valentin Haarscher
Congrats ! What are the key differentiators vs. Carta or Pulley?
Pavitra Bhalla
@valentin_haarscher Thank you! 1. We provide the most comprehensive options and fast onboarding in the industry. 2. LTSE Equity is the only platform that works with multiple third parties and puts the founder in control. 3. We are the only platform to give all customers a cap table health check - this is a fundamental right of a founder 4. We are the first interoperable cap table platform. Our CEO @tihomirb started the Open Cap Table Coalition. 5. LTSE Equity has transparent and affordable startup-friendly plans; no hidden fees, no rate hikes.
Tihomir Bajic
@valentin_haarscher @pavitra_bhalla I'd highlight that our founding principle is to treat founders and startups as the primary customer and always do what's best for them as it's better for the entire ecosystem over the long run. This also means, for example, that we forego lucrative monetization opportunities where startup cap table data is treated as a revenue source or where the focus is simply on capturing the transaction fee despite what that transaction may mean for the startup and its stakeholders.
Teon Stamenovic
Congratulations on the launch!!! I was looking for intuitive and reliable solution to manage our company's equity but all available solutions seems to be too complicated. LTSE looks like game-changer in this space, will definitely use it! I played a little bit with the demo and found it is ease to use and the interface is user-friendly. I was wondering, what kind of reporting and analytics does the software offer?
Tihomir Bajic
@teon_stamenovic1 thanks for the support and this question we provide reports in the following categories 1. compliance needs: reports for valuation purposes (eg 409A Valuation), tax related reports (701 Analysis), and financial reporting (like ASC 718) 2. cap table reporting: producing summary and detailed reports, various vesting reports, or through our support of Open Cap Table Format and our audit trail we can produce a cap table as of a point in time (or at a particular milestone, like post a previous funded round close) 3. stakeholder analysis: whether by looking at your option pool composition by role and department or looking at cap table representation through the lens of gender and race
Henry York
As a recently launched startup founder, I found your idea is simply fantastic. Most of the information related to business management in the past has always been very tedious and sometimes even very opaque, which can seriously affect the trust between team members. However, as a small team, we have not yet encountered a situation that requires frequent management of equity, but I will consider your product in our future entrepreneurial journey. Great idea!
Tihomir Bajic
@henry_york thanks. I encourage you to have an up to date cap table in a tool like this, even if you're not planning to make frequent changes to it. cap table information is a valuable input for various startup needs (from fair market valuations to exploring funding options with 3rd parties and giving your team a real sense of ownership) & quite often when founders need this info it's for something urgent and all too often we're having to help startups do something important with their cap table data last minute. our Basic plan is free and your cap table is fully portable