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Lifta Desk Organizer - A minimalist desk organizer

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Ryan Hoover
Well marketed and looks beautiful but $125!?
Eithiriel DeMerè
@rrhoover I can actually understand $125 - these organizers are custom made.
David Lee
@rrhoover i agree here. i love this type of stuff but not in my sweet spot. but for the DWR crowd, i'm sure this will be a hit. i'll stick to my blocks of paper!
Jeremy Pinnix
@rrhoover It would seem that the craftsmanship is worth it.
Guy Gal
Crazy price point. This will be a niche product at best for wood lovers with more money than sense. I can also see it as a gift for someone you really love, or an enemy that you want to lull into a false sense of security.
jonathan malphrus
hey y'all! if you're interested in the Lifta and want to see how it's made, check out the @MadeByCardinal twitter feed for process photos. Let me know if you have any questions about the Lifta, why and how we made it, or even our shop in general, and I'll try to get back with everyone. Thanks for the comments @rrhoover @jpinnix @davidlee @nikkielizdemere!
Adrian Phillips
Just followed you guys on Twitter, really love the photos of the build process (and the great shot. My wife and I have a woodworking business here in and LA that we're just really getting started so I always appreciate the design and effort that goes into producing well crafted wood goods that I can use on my desk. Always fascinated by the CNC process for products like this, you wouldn't happen to have posted a video anywhere of how the shop bot creates the Lifta? Do you guys have any plans to produce addition desk products in the future? Also I noticed photos of the Lifta in Walnut and other woods. Are those by special request or something you plan on adding later?
jonathan malphrus
@rustydingo Hey Adrian, finding you a video now, should have it shortly. as you know, using a CNC doesn't build a product on its own, it is used as a tool during particular steps of the overall build. definitely noticeable for the Lifta, as we have a lot of hand and machine work before and after the CNC portions, but holy smokes it is an amazing tool that makes products like this available where they wouldn't have been a few years back. We do have other products in queue, just refining, refining, refining, ha ha. As for the Walnut Liftas, they are a 'custom' order via email, but we make a good number of them...I think we've done 10-15 this year.
jonathan malphrus
@rustydingo here's a video clip of the underside of three Oak Liftas being milled with a finishing pass on the CNC: http://instagram.com/p/nGpSfFvCoR/ the bulk of the underside negative space is removed prior to this step with a band saw. this saves a lot of CNC time and allows us to save and reuse a large chunk of material that would otherwise turn into saw dust and shavings.
Adrian Phillips
@jonmalphrus honestly just scratching the surface with how a CNC works (and how we could use it in our product line) so your insights into the build process and video are very helpful. Thanks again for your responses, much appreciated.
Kyle Taylor
@rrhoover desk accessories collection coming soon? love this stuff
Ryan Hoover
@kftaylor great idea. Soon. :)
Chuck Burt
If ergonomics was one of the goals of this, why wouldn't they make it compatible with actual ergonomic keyboards?
jeff slobotski
Looks beautiful, but echo Ryan, just a tad high on the price I'd think...
Amanda Chiu
This has been on so many blogs, sites, and all over Pinterest....and I still want it. Minimalism for the win.
Marcel Corbeanu
Great and simple product, crazy price in my oppinion.
Ian
It looks fantastic, but I purchased an acrylic one for 1/5 of the price. Just search Google Shopping for "monitor stand". It won't be unique like this, but that could make it more resaleable if you decide later to sell it.