Vadim Archugov

Hi! I launching a product on my own for the first time, and I can't choose the right positioning

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I'm a web developer from a big product company, and I have a lot of experience building and launching products inside the company.

Now I ready to launch my own app. It's about generating ideas with AI. There are already some apps like this, but my main feature is that you can choose different roles to generate ideas, for ex: a marketer, an astrologer, a toxic :) etc.

Lately, when I use my app, I feel like it's something more than just a "quick brainstorming app". I really use it a few times a week (at least for testing), and I see that it helps me think more critically. It also helps me stop using AI in a passive way, like many people do.

Before, when I wanted to write a Linkedin post or solve a task, I talked with ChatGPT, and it did almost everything for me. It gives the answer so quickly that I stop thinking at all. This is not right, because it doesn't show my real thoughts. But when I see the task is already done, my brain relaxes too fast. That stops me from thinking for myself.

Now I use my app and only get shorts ideas. After 3-5 minutes, my brain starts to work in interesting directions! I feel like I'm thinking by myself, and AI only gives me a small push.

Now the question is about product positioning. I see 2 ideas:

  1. AI-powered idea generation/brainstorming. It's simple and clear, but also very basic. Why is it better than ChatGPT or any other AI app? Or....

  2. Anti-AI. The focus is that you should with own brain. AI only push a little. This is a strong message, but I think it's hard to use this kind of positioning without experience, especially because the app is still early and not very polished.

I don't know what to do. I feel like each choice needs a different launch strategy. I would love to get your advice.

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