Ignition GTM (Beta) - Automate your launch process and build better launch plans

@zbijelic Absolutely! Tbh we've been meaning to pull that language off the site and clarify this a bit... We 100% view these kinds of tools as more friends than enemies -- we actually ALREADY integrate with Asana and let you sync tasks back and forth (it's super easy to just use an entire Asana project and overwrite all of our tasks if you want). We plan to integrate with Dropbox super soon as well. Ultimately, we'd actually rather fit into your existing workflow via integration rather than ask you to rip & replace everything. We have a huge integration roadmap -- today we integrate with Jira, Linear, Productboard, and Roadmunk on the product roadmap side + Asana, Wrike, Clickup, Monday on the project management side. We'll be integrating with a lot more in each bucket soon, as well as adding integrations for launch measurement (Segment, Mixpanel, Google Analytics, etc.) and asset management (Dropbox, Box, etc.). We have a bunch of plans down the road to integrate with publishing tools like social media scheduling and marketing automation as well.

@ozbad03 This tool looks exciting, good luck! I like the smooth design. Switching a PM tool is definitely challenging, so I'll be looking forward to those integrations and I'll give it a test before our next launch. :)

@stefani_kovachevska thanks! And absolutely -- let us know if there's any particularly high-priority ones you want and we'll bump them up the list :). We should have Measurement integrations in place by mid/late-Feb, as well as a few more PM/PMO tools.

@ozbad03 Awesome, we currently use Shortcut for PM, Mailchimp for communications and HeyOrca for SM management.

@aksgoel I love this question (because I've been asking it myself daily)! Worked as expected: - Most of the documentation and roadmapping stuff worked great -- was really easy to write the plan and map out our activity, as well as present it with the team. - Having a single dashboard with product and GTM status was a lifesaver and made it so much easier for me to keep my head around what was going on on both sides of the house. I expected that to be awesome and it was. Pleasantly surprised: - Our task management was surprisingly great. We use Linear for eng work and I'm a fanboy of theirs, but I didn't have any problem flipping over to Ignition for project management around launches, and it was nice not to have my own tasks interspersed with the eng team's anymore. - Related, I *loved* having task due dates all pre-fill for me. I hadn't realized how much time I was wasting on inputting due dates before. - Some of the AI copywriting and plan generation felt way nicer than I expected, despite still being in early form. It's going to be really nice when we have some more advanced logic in place and coverage across more launch/asset types. Opportunities: - Our copy/assets module needs some usability work; the biggest issue being just that showing them in card format takes up too much screen real estate to quickly triage them, so we need to add a more compact list view (coming next week!). - Our modular sharing needs more work -- I found myself really wanting recurring updates (which we're building this month), and more importantly, a preview of the message that's going out that I could edit. Doing a big pass on this in January. - The lack of post-launch measurement (aside from manually tracking in a table) is kind of killing me, now that we're live... We're working on that though for Feb. - I want to be able to view things fullscreen and not have the comments section open as a gutter at all times, just so I have more real-estate for horizontal views.

@reza_farahani1 Thanks for your support!! Let us know if you have any questions.

@scott_hanford You know it! We're going to open-source our launch plan for this as soon as we launch the dynamic templates for new-company launches. Future "Ignition for Founders" product incoming!

@pmmalliance1 So pleased to be part of your amazing community! Couldn't do it without all the amazing people and resources you've put together :D. Thanks for cheering us on!

@rahul_nair93 Thanks Rahul! Launch day is an extra big day for a launch-focused product haha. Lots more cool features coming this month too :).

@simon_barker1 Great question! Yeah totally -- complex physical goods are definitely a more complicated process. However, it's not that different from launching at PlayStation (where there's both a hardware and software component, and both retail and digital distribution). Ultimately I think that complexity comes in two forms... 1) a bigger launch consisting of many sub-launches, and 2) just the sheer number of moving parts (tasks/assets/channels/stakeholders/etc.). For (2) -- we scale very well to that. We have a lot of nesting and grouping functionality for things like tasks and assets (with more on the way soon), so you can manage launches that get pretty "big" easily. For (1) -- we don't handle that super well yet. However, sometime in Q2 we plan to launch a "nested launches" feature which will allow for supporting launches-within-launches such as country launches beneath a master global launch, or different campaign launches tied to a macro product launch.

@ozbad03 interesting and thanks for the reply. I showed this to my wife who manages this kind of thing for automotive and she said “looks great, if it can do teams of teams, and manage sub system releases and gateways this would be really good” it’s a niche area though, there aren’t that make OEM car companies in the world but if the product naturally goes that way I can see her introducing it at her place. Congrats on the launch, I missed that in my first comment 😳

@simon_barker1 Amazing, appreciate the feedback :). Yeah I think by mid-way through the year we should support that use case pretty well -- will give some extra attention to OEM manufacturing once we circle around to user research on nested launches. Tell her to check back in a couple months!

@karthiks25 @richkingpma Thanks Rich! Your support means the world to us <3

@awbcer Excited for you to check it out! Thanks for the support :)

@maxwellcdavis Love it! Definitely ping me when you're prepping and happy to help get you up to speed :)

@pedrobh Excited to have you aboard Pedro! Thanks so much for the support :)

@patricksrail 100%! Lots of folks end up just hacking it together, which super brittle and makes it hard to repeatably execute. Thanks so much for the insight and support :)

@vikas_reddy1 @pksaunders Probably the best analogue is Productboard (but for Product Marketing teams) -- roadmapping + project management, with some baked in tools that help you actually *do* the work in the project (which is possible because we're verticalizing around the specific use case of product launch / GTM).

@mwwhite 😁 our unofficial internal mantra is "death to the weekly launch meeting!"

@ozbad03 @jenny_romano Thanks Jenny! Let us know if you have any questions or if we can help you get started.

@_anupg ❤️ thanks for the kind words Anup 🙌

@kennytucker Thanks Kenny! Appreciate your support!