Hugh Durkin

Icebreaker by UpContent - Engage contacts through curated content, with one click

With third party articles consistently showing twice the engagement of original content, Icebreaker by UpContent will recommend the articles to will re-engage prospects by pulling from the pool of content curated by your marketing, sales, HR, or other teams.

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Scott A. Rogerson
Hey Product Hunters! I'm Scott, CEO of UpContent. We were thrilled to wake up this morning and see that Icebreaker by UpContent was hunted! Icebreaker was developed in collaboration with the HubSpot team to help address a challenge we often faced when trying to build new prospect relationships or rekindle ones that were going stale - what can I provide that would be valuable? This often led to countless hours (and tabs) hunting for articles that would be of interest and - in organizations where compliance is a necessary requirement, getting approval for what can be shared. The result? Either we'd always be sharing the same thing week after week, or we'd revert to those old standbys (i.e. the weather, sports, and, as of late, a global pandemic 🤢 - NOT IDEAL. However, your marketing and/or communications team was already doing this scouring for their own social media, email, and content strategy efforts. Why can't those articles be easily available to you in the platform you want to use them, with crafting that email only a click away? Enter Icebreaker by UpContent. Get the highlights here: https://ecosystem.hubspot.com/ma... You can make Icebreaker available for your team using HubSpot for as little as $15/month. A free trial is also available if you want to give it a test drive first, or you can set a demo with us and we'd love to show you the ropes. We're super excited to be making content discovery less soul-sucking, and there's a lot more in the works. We'd love to hear what you think and if there's anything that'd help make UpContent and Icebreaker even better!
Hugh Durkin
Huge fan of UpContent. Their latest app, Icebreaker, makes it easy to engage your contacts with curated content in a simple 1-click workflow. A great way to tap into the tribal knowledge of your team.
Scott A. Rogerson
@hughbeme Thanks so much! What an awesome surprise to wake up to this morning! We appreciate all of the support from you and your team during the development of Icebreaker. What an awesome collaboration!
Geng Wang
Agree! UpContent and Icebreaker in particular have been great for our sales team. It makes it easy to provide a followup that actually adds value to prospects.
Scott A. Rogerson
@gengwang Thanks, Geng! Your team's approach to building relationships with your prospects rather than just "selling" them is exactly the type of organization we want to support with Icebreaker.
Scott Brinker
Such an easy and effective content play for sales engagement!
Scott A. Rogerson
@chiefmartec Thanks, Scott! All about the "give" and less about the "take"!
Jared Loftus
Big fan of UpContent and what they do!
Scott A. Rogerson
@jared_loftus Thanks, Jared! Looking forward to continuing to partner with you and your team!
Rick Bawcum
Upcontent is a great product! I've been using it since the company started. I'm able to curate relevant content for my followers much more easily, and I credit Upcontent with helping me grow my audience to more that 5k followers. -rb
Scott A. Rogerson
@rick_bawcum WOW! So awesome to see this. Thanks for sharing, Rick. It's been awesome growing together!
A Tech-Only Knowledge base
We are currently on a trial and have been very pleased with the support and responsiveness of UpContent. They were able to help us with some customization to work on our site. It is great to work with a company like this.