Hacking Growth - The definitive playbook for growing your business

Thanks for sharing Hacking Growth, @hnshah! Hey everyone, Sean and I have spent the last couple of years trying to put together a definitive playbook on how to create sustainable growth. Hacking Growth is the outcome. It's not a recipe book of hacks but rather an overview on how to build your company for growth and run the high-tempo experimentation process necessary to drive growth. The book is broken down into two parts: Part I: The Method, which covers building a growth team, ensuring your product is a must-have, finding your growth levers and experimenting at a high tempo. Part II: The Playbook, which shows you how to apply rapid experimentation to drive growth across your entire customer journey: acquisition, activation, retention and monetization. It's received really great early feedback from lots of people we respect, and we hope you'll check it out. If you pick it up, email us the receipt at hackinggrowthbundle@gmail.com for an invite to a special live Q&A Sean and I are doing in a couple of weeks. 🙌🙌🙌

Funny, I get asked all the time if you could recommend one book to read - what would it be? I always struggle with this question because there's so many to choose from and nothing has really made its way above the fray...until now. Was lucky enough to get a sneak preview of this book early and its definitely the best book I've read on growth and marketing + doing it in a healthy, sustainable way. Congrats on the launch @morganb @seanellis

Like I mentioned in my post https://medium.com/@alexisdolle/... I think this is the best book ever written on Growth Hacking :) A lot to learn for all Marketers! Great Job @SeanEllis and @MorganB

Two of the best marketers I know, Morgan and Sean, have written (finally!) THE guidebook to growth hacking and marketing. If your mandate is to drive high leverage and consistent growth, then this book is your new best friend. :)

For me, this is the "Learn Startup" (and more, imo) for the Growth hacking world - that essential book that you can keep going back to when you need a guide on your journey. This is also about as close as you can get to have the OG's of growth giving you advice on demand, which should make it a complete no-brainer.

Pre-ordered, looking forward to the read :)

+1! Sean and Morgan, way to make this topic of sustainable growth so easy to digest! This book is a must read for anyone working in a business that wants to grow. Our world is changing fast and this book is the playbook that teaches companies how to learn quick and adapt.

Hey Morgan. Are you planning to release an audio version on Audible?

It was 7 years ago @seanellis @pv and I were sitting at a bar in Orange County, CA that the term growth hacker was hatched. And now you there's a comprehensive book on the topic! I decided to share more about the story of how the phenomenon we now call growth hacking was first started on a late afternoon in Southern California: https://hitenism.com/growth-hack...

Just bought it, no questions asked 👍 :)

Must-read book for startup founders and growth teams! Well done @morganb

I have been waiting for this book for quite some time now! Thank you, at the end, there are so few read-worthy books on the subject, @seanellis and @morganb blogs are already helping our company so much, can't wait to read this one.

Wow @seanellis that's a picture @ Microsoft. I'm really sad that I missed you. I wish they did better alerts for on campus events. Will def. purchase.

Very cool to see this narrated by Morgan and Sean over on Audible too. Will give this a listen when released 👍 http://www.audible.co.uk/pd/Busi...

@morganb, love the work you're doing at Inman News. Pre-ordered the book and looking forward to reading it.

I've been looking forward to this book for months. Morgan and Sean are some of the smartest people I've ever had the pleasure of meeting. No one teaches growth like they do. Thanks for continuing to share your insights so openly, guys! I'm heading out to grab the book right after work today.

I have been bugging @MorganB to jump start his newsletter again, for a year or two. Which he refuses to do😡It was hands down the best systematic way of attacking the AARRR acronym. I am sure this book is 10x better than the newsletter. This is a definite read for me. Thanks for the value guys.

Pumped to get my hands on this guys. Certain to be one of those books we pass around the team here at Appcues

My pre-order showed up today, thanks @morganb for an awesome book. Started reading it about an hour ago.

Two growth hacking experts sharing their tips ! Must read !

Pros:

This book basicaly explains everything you need to know about growth hacking. Both simple and exhaustive !

Cons:

It's actually pretty cool.