Luis Batalha

Good Sales Emails - Best sales emails from great companies

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Lisa Dziuba
The idea is good. However, using only the template will not work out. I make a comprehensive research before sending cold emails. Sometimes even the best templates failed because of - wrong timing - wrong person - wrong internal triggers. So, it's useful to mention these. Otherwise, people will feel that your recommendations don't work...
Luis Batalha
@lisadziuba Absolutely! The email template is always contingent on doing lead generation correctly. As you said, even the best campaign is completely useless if you are knocking on the wrong door or at the wrong time. You need to make sure that you do lead generation right otherwise everything downstream (email campaigns etc) will be negatively affected.
Lisa Dziuba
@mscccc thanks! I deal with it very often. Sometimes I read a great example of the sales email. I just loved it, so beautiful and well-written 😍Then I check my spam folder and find the same email with the small changes... Listings of "cool templates" should always have "how-to-use" section. Only copy-paste approaches never works 😑
Luis Batalha
Hi PH, We know that it's hard to come up with ideas for sales email campaigns: What should I say? Which subject line should I use? How many follow ups should the campaign have? etc. That's why we created Good Sales Emails, so that you can get inspiration from what some of the best companies are doing in terms of email sales. Learn how companies like Mixpanel, Gusto, Adroll, Salesloft and so many others get new customers via email and use those insights in your own campaigns. Let us know what you think and if you find this helpful :)
Csaba Kissi
@luismbat Absolutely helpful, thank you!
Luis Batalha
@csaba_kissi Thanks :)
Mohammed Rafy
[My thought] I went through a couple of sales email even the follow-up but all are random sales email pitching to some decision makers without even introducing yourself. Why would someone give their precious 10-15 minutes without you explaining how that product will help their business? Even the subject line some of them don't have a clear idea of why decision maker should open it. Are those real emails sent across through companies you have mentioned like Mixpanel, Leadspace, etc?
Luis Batalha
@rafyasarmatta Thanks for the note and for sharing your thoughts. Yes these are real emails. Cold email outreach can be tricky to get 100% right. Sales people end up making basic mistakes all the time e.g. not introducing themselves, not including a call to action etc.
Mohammed Rafy
@luismbat Thanks, Luis. Will try some.
Jason Hitchcock
@rafyasarmatta in my experieence, you don't need to introduce yourslef. Just get straight to the "whats in it for them." If you actually have a strong value prop, it doesn't matter who you are or what your product features are. The sbuject line just needsto get an open, not provide useful information; my most opened subject line in "hey"
Alfredo Torres
@rafyasarmatta What happens before you get the first email? Keep in mind that you receive these after subscribing (newsletter, account, etc).
Mohammed Rafy
@hedged If these emails are received after subscribing to the newsletter then that's completely a different topic. If these emails are for or by cold emails then it won't work most of the time.
Phil Strazzulla
Any data on how any of these performed? Also, it'd be interesting to tag these as: b2b, b2c, inside sales, ACV <$20k, goal is to get connect meeting, goal is to get demo, etc. Overall, pretty sweet!
Luis Batalha
@philstrazzulla Thanks for the feedback! Unfortunately we don't have performance data for the email campaigns. Yes we are thinking about adding some tags and some search functionality to the email campaigns :)
elena_ab
@luismbat Hi, if you do not have the performance data then how have you figured out that these are the best ones?
Siddharth Nahar
Personally, I felt great about this product, directed very well towards a problem. I am not sure how these utilities generate revenue but product is lovely. I didn't read all but Gusto is my personal favourite! Just an Idea! If you could put next and previous arrows along with company's name, it would be very easy to toggle to other campaigns!
Luis Batalha
@siddharth_nahar Thanks for the feedback! EDIT: We just pushed the next/previous feature and you can now easily navigate the campaigns.
Siddharth Nahar
@luismbat great to see that you have implemented the suggestion. One more, if you could also implement the toggle buttons at the end of the campaigns, it might save a bit of scrolling for toggling. Better #UX.
Kumar Thangudu
Adding this to my list when I get home. http://bit.ly/coldblitzkrieg
Luis Batalha
@datarade Thanks Kumar!
Sarim Haq
These curated lists are such a life saver! Thanks Luis for making one for sales emails 👍👍👍👍
Luis Batalha
@sarim_haq You're welcome :)
Oli Mcfly
Never sell your product via email ! On email marketing, what you want it's connect first... There are 4 type of people 25 % want to know why , 25 % want to know what , 25 % want to know how and 25% just want to do it... First contact is to start with the people want to know why.... then you get the WHAT and they HOW... I send one email or 3 before to get talk to the person.... very short... and the main goal is to know him first and know is need.... I got thousand of email that sale but like in life we never buy to unknow person.. Right or not ?
Khanum Nikoghosyan
I think we can use it on crowdfundings
Ken Cucchia
This is tremendous.
martha mackmiller
thank you for sharing! this is a great tool to have if you're ever in a prospecting rut.
Alexander Polyakov
Great reference material. Thanks for putting it all together in a nice package.
Alexander Polyakov
Would be great to add comments or discussion under each step of the campaign. I believe, that comments might deliver even more value.
Siddhartha Saxena
A great app for beginners (infact for everyone) to take pointers and structure a good email.
Leah Grobner
Make mail by email
Mike Glaicar
Nice job with this one! Wondering if you'd had to make any updates since email client algos have changed to filter spam etc?
Julian Ortiz
Love this Idea! I found really nice examples of how I can engage customers from differentes perspectives with your templates. Do you have any data about open rate percentage using it?
Rebecca
I will try to use 1 of the templates. I am curious for the reply rate!