Our mission at Front is to help people communicate better. Usually, it means building the best communication software possible, but today we’re doing something different. We’re releasing a collection of emails that we think have great copy, so the PH community can get inspiration for their own communication.
I know a few initiatives similar to this one were launched recently but I guess:
1. you never have too many examples
2. our approach is really focused on the copy, not the design of the emails.That’s why it’s plain text: easy to search, easy to copy and paste the content and adapt it to your own “style” :)
Looking forward to your feedback/suggestions!
@bentossell thanks Ben! we're looking for emails that are simple, short, no boiler plate (sometimes with light humor, sometimes just very sincere, etc.)
@collinmathilde Love it! I'm fascinated by companies that build products in public! I can imagine that publishing your roadmap to the public is a big (maybe scary) step! What has been the impact of this to the company? And to you personally?!
As a writer I find this to be an interesting concept. Mathilde, can you tell me are there any criteria you use to determine what's "great" copy? To me, a lot of the examples on the page felt pretty standard. But I like the concept of what you're trying to do. I would suggest taking a look at some brands who go way out there... J. Peterman would be a great one to start with. Excellent storytelling. Thanks.
I think everyone interested in this has had an email folder dedicated to saving good examples of email communications from companies. Thanks for putting this together on a public url.
Great! I’m always finding inspiration by emails and messages from other companies. And this is perfectly organised. I’m adding it to my collection for building apps. Really good job!
Hi @charlie_chenghis thanks for the comment. This isn't our product, just a collection for great content the team Front team has found. Our core product is www.frontapp.com and you can find our pricing plans here: https://frontapp.com/pricing I'd be happy to walk you through a demo if you're interested :)
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Really helpful if you are stuck for simple email copy (like welcome emails). Some real quirky ones on there from great companies.
Pros:Nicely organised and filtered for different uses.
Cons:It would be good if you could edit the copy in place and then copy to your clipboard to use on your own email campaigns.
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