Mathilde Collin

Good Email Copy - Email copy from great companies.

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Mathilde Collin
Our mission at Front is to help people communicate better. Usually, it means building the best communication software possible, but today we’re doing something different. We’re releasing a collection of emails that we think have great copy, so the PH community can get inspiration for their own communication. I know a few initiatives similar to this one were launched recently but I guess: 1. you never have too many examples 2. our approach is really focused on the copy, not the design of the emails.That’s why it’s plain text: easy to search, easy to copy and paste the content and adapt it to your own “style” :) Looking forward to your feedback/suggestions!
Ben Tossell
@collinmathilde cool collection of emails what 'checklist' do you have for email copy making it to your list?
Mathilde Collin
@bentossell thanks Ben! we're looking for emails that are simple, short, no boiler plate (sometimes with light humor, sometimes just very sincere, etc.)
Inês Silva
@collinmathilde Awesome! Definitely inspiring! Are you going to keep adding examples?! What can we expect from Front in the upcoming months?!
Mathilde Collin
@isss111 yes we'll keep adding examples! you can know what we're up to by looking at our public roadmap: frontapp.com/roadmap :)
Inês Silva
@collinmathilde Love it! I'm fascinated by companies that build products in public! I can imagine that publishing your roadmap to the public is a big (maybe scary) step! What has been the impact of this to the company? And to you personally?!
Ryan Hoover
Super useful. @whale's Really Good Emails is also a great resource.
Matthew Smith
@rrhoover We like to think so! We recently added live views so you can see how people built emails as well.
Haseeb Awan
Great collection and bookmarked. Front always on front !
Ouriel Ohayon
really good idea. would be great to have it in various desktop/mobile formating
Mathilde Collin
@ourielohayon thanks Ouriel! you're totally right. that's something we'll add :)
Manuel Frigerio
This is just AWESOME. Thanks for sharing guys :)
Adam Chipperfield

Really helpful if you are stuck for simple email copy (like welcome emails). Some real quirky ones on there from great companies.

Pros:

Nicely organised and filtered for different uses.

Cons:

It would be good if you could edit the copy in place and then copy to your clipboard to use on your own email campaigns.

Kevin McIntosh
As a writer I find this to be an interesting concept. Mathilde, can you tell me are there any criteria you use to determine what's "great" copy? To me, a lot of the examples on the page felt pretty standard. But I like the concept of what you're trying to do. I would suggest taking a look at some brands who go way out there... J. Peterman would be a great one to start with. Excellent storytelling. Thanks.
Jeff Nolan
I think everyone interested in this has had an email folder dedicated to saving good examples of email communications from companies. Thanks for putting this together on a public url.
Mathilde Collin
@jeff_nolan thanks! please send us these emails and we'll add them on the website :)
Joyjeet Sarkar
Wow this looks really cool. I had a personal stash of such emails.
Mathilde Collin
@joy014 thank you :)
David McGraw
I've saved more copy to Evernote than you can imagine. This will be extremely useful! Thanks!
Kristyna Vrbova
Great! I’m always finding inspiration by emails and messages from other companies. And this is perfectly organised. I’m adding it to my collection for building apps. Really good job!
Genia Mikhalchenko
this is fantastic. please keep adding to the current database
Mathilde Collin
@gmiinko will do! we received a lot of them today :)
Chris Ronzio
Incredible! Like an instant copy swipe file. I'll be using this all week.
Charlie Chenghis
This is a great reference to have on my bookmarks, but how are you planning on growing or monetizing?
Blake Kraft
Hi @charlie_chenghis thanks for the comment. This isn't our product, just a collection for great content the team Front team has found. Our core product is www.frontapp.com and you can find our pricing plans here: https://frontapp.com/pricing I'd be happy to walk you through a demo if you're interested :)
Guillaume Rostand
thanks ! very insightful :)
Sean Chou
Great idea @collinmathilde! We're always looking for just the right words and this serves as good inspiration. Now, submittals and voting!
Andrew Allsop
I always enjoy resources like these. Super useful for the company and their market.
Vasanth Kamath
This is great stuff! Thanks @collinmathilde!
Scott Weinert
@collinmathilde great collection. I'll be keeping this as a reference.