What most salespeople think as spam is actually gold!
I recently learned a much better framework for drafting cold outreach messages
๐ Start with qualifying: If improving your sales team's performance is a priority
๐ Highlight challenges that you address: And productivity tracking, managing multi-channel communication, QA, and missed follow-ups are an issue
๐ Give a low-commitment CTA: Let's chat
๐ Address key objection and state USP: Our CRM is adaptable, with in-house implementation support, within your budget and can get ROI within weeks
๐ Above all, keep it short: Not more than 3-4 short lines!
If improving your sales team's performance is a priority, and productivity tracking, managing multi-channel communication, QA and missed follow-ups are an issue, Let's chat!
Our CRM is adaptable, with in-house implementation support, within your budget, and can get ROI within weeks!
This framework didn't magically dawn upon me.
I just reverse-engineered a cold outreach message that I'd received!
Supposedly spam, but gold for any salesperson looking to improve!
Do you think this framework can work for B2B and B2C sales equally? Why or why not?
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