What kind of Black Friday deals are you gonna offer?

According to some sources, Black Friday is the 2nd most profitable holiday for marketers.

People are so used to getting deals/discounts on this day.

As many makers offer tech & software products, I am curious how you work with this concept.

• What interesting Black Friday deals are you gonna offer?

• Can you also share some marketing Black Friday campaigns that sparked your attention?
  
  I post an example I have seen in Nord VPN: