Solo founder here - how do you make time for marketing when building is all you want to do?

Hey everyone 👋

I’m working solo on my first real product launch and figured I’d post here to see how other makers approach this.

I’m a builder through and through. I can spend hours designing, coding, tweaking tiny things no one will ever notice - and genuinely enjoy it.

But when it comes to marketing, I get totally overwhelmed. I never really know where to start, and when I try, I usually end up thinking, “Maybe I’ll just ship one more feature instead.” And then I do 😅

So I wanted to ask:

• How do you make space for marketing when your instinct is to just keep building?

• What helped you get your first users?

• And how do you approach launch prep when you’re still deep in product mode?

Would love to hear how others navigate this - especially if you’re doing it solo too.

Appreciate any advice or stories 🙏