Is ‘organic’ still a real-world thing or has it joined the land of fairytales and unicorns?

I’m currently building my first SaaS app and mapping out the go-to-market plan. One concern I keep running into is visibility — especially with so many apps launching every day.

Without a budget for paid ads or influencers, I’m wondering: is organic marketing still a viable strategy for early growth?

Would love to hear from founders or marketers who’ve gone the organic route. What worked for you, and what didn’t?