How do you handle cucumber season in your business? What do you usually focus on during this time?

Summer has begun, and that means most people are going on vacation, the work pace slows down, and many businesses experience a dry spell.

No one feels it more than marketers. 😀

How do you use the summer (aka cucumber 🥒) season, and how do you bridge this quiet period?

• I usually use this time to create content for the months ahead.

• I plan more/prepare strategic steps.

• I invest in learning, travelling, and finding inspiration, so it still feels like something’s happening.

P.S. I’m already looking forward to that moment in September when everyone suddenly remembers they need to launch a million campaigns because all the holidays are coming up. 😅 Have a nice weekend!