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p/fam-2Replace an email team for your Shopify business
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Chris Messina

FAM - Replace an email team for your Shopify business

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Top Hunter
FAM writes, designs, and sends all your emails to the right subscribers at the right time. It’s like having a full-time marketer that runs email marketing for your Shopify business — without the cost (and the headaches) of hiring a full-time employee.

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noah kagan
Maker
Hey everyone, Noah here (Chief Sumo of the Sumo Group). I’m super excited to share with you what our team has been working on in the past 9 months, and get your feedback. FAM is custom-built for Shopify. We believe it is the future of email marketing = 100% automatic. Here's how it works: 1. Pulls data from your Shopify store and Instagram account to create well-designed, well-written emails that are unique to your store. 2. Generates months (or even years) of emails by simply selecting the types of emails you want to send and a schedule to send them. No more worrying about flows. 3. Leverages data from millions of emails to pick the most effective subject lines, images, and layouts. We’ve been working with a small group of beta customers and helped generate over $1,000,000 in revenue combined — in the past 6 months. Now we’re ready to bring FAM 👪 to the world 🌎 (and Product Hunt!) Let us know what you think and thanks for the support! --- Ps. We also have a Lifetime deal for $49 live today on AppSumo. Check here.
Taylor Banks
@noahkagan FAM seems to be what I hoped Kit would be, both before and after Shopify bought them. Unfortunately, Kit never manifested well, IMHO. Their tool seemed too focused on being a "cool AI bot that interacts with you using natural language," but it failed to deliver on that promise, and the automations it created for us (both ads and emails) never performed very well FAM, on the other hand, looks to be focused, polished, and data-driven. I love that it has a single core objective, and time wasn't wasted on trying to make it "talk to me" but instead on just sending good emails that convert. I'll be putting FAM into play for a couple of shops to see how it performs, and I'm hopeful, optimistic, and excited about what it looks like it can deliver!
noah kagan
Maker
@taylor_banks You are a legend among man. This is our v1 and looking forward to many improvements. Yea, less AI chat bot thing and more just create amazing emails for my business that generate real revenue.
Taylor Banks
@noahkagan legend? LOL... you have me confused with Tyra. ;) Still, I'm better at ecom than her. And amazing emails + real revenues = BOSS. 🌮
Eyal Reich
Looks very cool, Noah! How does it compare to Klaviyo?
Chris Von Wilpert
@eyalreich I've got FAM installed on my Shopify and it writes and designs the emails for me and uses 3-day attribution on sales. Klaviyo can't write or design your emails for you. And it uses more aggressive metrics (5-7 day attribution, an email open, email opens at any time) so it looks like it's making you more sales than it actually is. It's like comparing Amazon to your local book store. It's not in the same league of software.
noah kagan
Maker
@eyalreich @vonwilpert Oh Chris...Klaviyo has its differences. We see the future not as someone who wants to hire a full time email marketer but the software does it all for you.
RobertDaleSmith
Nice!!!!!
noah kagan
Maker
@robertdalesmith Thanks Robert 👑
Vladimir Kusnezow
Interesting business model and highly expensive. But what exactly is the usp.. i mean prewritten mails I get in nearly every esp.
Natalia Wieczorek
Looking really good, guys! And I'd have to disagree with the user who said it's highly expensive. I think $20 a month for a product that will automatically take care of your email marketing is more than reasonable. As someone who works in email marketing, I know I charge more than $20 a month myself ;) Congrats on the Product Hunt launch!
Vladimir Kusnezow
@natalia_wieczorek3 its not just 20$ per month, you pay per revenue....
Natalia Wieczorek
@vladimirkusnezo Ah damn. Well, my point still stands!
noah kagan
Maker
@natalia_wieczorek3 @vladimirkusnezo You $20 only after you've made back $500 in revenue for your store. Then we charge just 5% of only revenue we directly help you create.
Brian Dean
This looks amazing! Any tool that does the work for you gets an automatic thumbs up by me. Great work Noah and the Sumo team!
noah kagan
Maker
@backlinko thanks mr. dean! my 👨‍✈️
Jared Smith
Good stuff, @noahkagan ;D
noah kagan
Maker
@jaredmsmith_ Thanks JS! Great to see your name.
Ryan Stewart
always love your work Noah, this looks dope as well.
noah kagan
Maker
@ryanwashere Thanks Ryan!
Matthew Weeks
Oh wow, this sounds audacious! Cannot wait to try it out with some emails of my own
Dmitry Goryunov
Looks interesting...
Adrian Salamunovic
We really could have used this at CanvasPop. I wished we had had something like this. @tobi should check this out.
noah kagan
Maker
Nathan Resnick
Nice work bro, going to share with a few of our Sourcify customers!
noah kagan
Maker
@naterez94 Dude!!! Yes. Love to hear what they say :)
Cody
Looks pretty awesome! I will definitely have to check it out.
noah kagan
Maker
@rdbrdd Thanks man. Love to know how it goes for you! Show the emails it makes for your biz.
Cody
@noahkagan Ended up doing the app sumo deal. So far so good. Queued up a couple emails. Is there a way to send a preview email to yourself? Also, hard to know what it will know what to do next. For example Halloween is coming, will it know if I schedule an email on that day to generate it for the holiday? Overall, loving it and so simple.
Jacques van Heerden
Awesome to see another product out by Noah and the team! Congrats everyone!!
noah kagan
Maker
@jacquesvh Team worked insanely hard...Complicated things sometimes seems simple.
Joel Runyon
Fun to see this live. Will check it out on the store!
noah kagan
Maker
@joelrunyon Hot sauce. Love to hear your thoughts!
Pat Walls
Congrats on the launch Noah!!
Nick Julia
Yeah this is awesome. Super smart with the instagram integration 🔥. Huge for ecom stores.
Anuj Adhiya
Any product that dares to have 'Doing the impossible' in it's micro copy is worth looking at - especially when it's from the Chief Sumo himself. Have it a whirl today and the potential is staggering.
Dejan Gajsek
Is it possible to use the tool with anything else than Shopify?
noah kagan
Maker
@dgajsek only Shopify stores for now. We'll explore and open up to other platforms once we tighten the technology.
Lachlan Kirkwood
Nice work team! Love how streamlined the onboarding experience is. Is it possible to edit emails with branded lexicons?
noah kagan
Maker
@lachlankirkwood Yes and no. We are figuring out which parts we want people to have to deal with...Our hypothesis is to make it so you don't have to think or do work :)