Peter Scott

ELO Smart Straw - The reusable smart straw alternative to plastic 🥤

The elo smart straw was created to drive awareness to reusable straw alternatives. ELO stands for the earth land and ocean. As an entrepreneur I want to do my best. I created elo from aluminum anodized metal. I created an app that will educate and break the habit of straw use and will with the support of community make elo a message for change!

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Guilherme Pontes
I really don't want to be negative here, but why is this logo is a copy of a credit card company in Brazil?(https://www.cartaoelo.com.br/) Really weird for me, unless there is a connection.. which I think there isn't.
Peter Scott
@guiiipontes Hello, thank you for linking that to me! I have received from some people that they thought it was elo the band. As I cannot do a full branding global search. That is quite interesting to see! Sadly though I am not affiliated or knew of this in Brasil! Cheers..
Guilherme Pontes
If you search for "elo" on google images you can do a "full branding global search". Recommend you to replace it to not have problems with trademarks in the future.
Ghost Kitty
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Peter Scott
@guiiipontes Thanks for the information!
Peter Scott
@guiiipontes @jakewesorick Thanks again for this information and insight!
Ghost Kitty
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Peter Scott
@ngme93 Hello, There are 2 points to the term smart! The mobile application that comes as an option to the straw attaches the meaning to smart because of the app providing education, cessation, awareness and social sharing, therefore coining the term smart. The second part to smart is that the straw itself is a very reasonable alternative to plastic straws and single use plastics. By using the elo straw as a smart choice, overcomes the waste of plastic straws it saves from landfills etc. Hope that helps!
melanie loff-bird
@ngme93 @dirklin To be honest I don't really see the benefit of the app. It isn't connected to the straw at all so it seems like just a simple reminder app (which every phone already has)
Peter Scott
@ngme93 @meloffbird Hi, The app is an option within the rewards! It is available to use as a dedicated reminder while providing insights to what is happening within the plastic movement. It is a 21 day challenge to change as part of marketing elo and driving more awareness towards the anti single use plastic's movent. Yes there are reminder apps. This was built to specifically provide a cessation challenge and straw use! Cheers,
Bruno Nascimento
@ngme93 it's not, but some people still think that making an app to be sold with a physical product somehow makes it "smart".
Andreas Duess
I'm really struggling with this. We now need kickstarter campaigns and apps to launch metal straws? My kids have been using copper straws for the last six years, we just picked them up at a local store.
Peter Scott
@andreasduess you sir are way ahead of the curve! Alternatives would be awesome if we approached the idea of our own straws. Sadly this does require some call to action! Straws are a bad habit. But absolute abstinence is way out of scope. Cheers
Charles Magnuson
Straws are not the problem. Plastic is the problem. Putting a reusable straw in your single-use plastic cup is doing nothing to improve the problem with plastics.
Peter Scott
@magnuson Hey, The idea when making the video with plastic cups was to show that the straw and the overall straw bans occurring around the world, started with the straw and that we have a ways to go to removing or replacing single plastic products from the fast serve marketplace. ELO is my first product launch from the company Elo Labs, which will look at other disruptive products that would affront plastic items like cups. But we are just starting and yes plastic cups will be in market but look how far the straw ban has come! Up next cups and lids! Cheers,
Bruno Nascimento
@magnuson plastics are a problem, yes, but straws are a different type of problem because they simply fall off of the sorting machines at recycling plants.
Alya Omar
@magnuson Agreed, but straws specifically are made with a non recyclable byproduct of petroleum, so it simply can't be recycled like other plastics.
Colby Fayock

It's pretty clear the owner knows they're being deceptive with the user of "smart". It's also pretty shady they're using a clear copy of another brand's logo.

Pros:

A reusable straw

Cons:

"Smart" is a deceiving title

Daylen Sawchuk
I'm slightly confused about what makes this different from the metal reusable straws sold on Amazon, at Starbucks, etc.? Aside from being a bit cheaper than buying these at a store, the straw looks like something that could be purchased on Wish.com or Aliexpress for even cheaper. Where are you manufacturing them?
Peter Scott
@askdaylen Hi! The elo straw and app will be just one of those metal straws on Amazon after the KS campaign! There are metal straws all over the net! elo was created to be branded to raise awareness about alternatives. The media has been putting a lot of focus on abstinence (no straws) paper straws and the plastic scourge created by quick serve restaurants and their role in the mess that is plastic single use straws. It is my belief that we can change habits and refuse and reuse straws that can be in your home, work and bag! I most definitely did not think I would be carrying a 3 by 5 inch smartphone in my pocket! A starw is just like a pen in a bag! So that is the intent to change our habits!
Alex
I like the idea coz it helps to reduce the use of straw. But how can we keep them clean when I want to use it?
Daylen Sawchuk
@alex_yuan Reusable straws (including this one) come with a cleaning brush
Peter Scott
@alex_yuan comes with a cleaning brush. Warm water. Very simple. Dishwasher safe!
Amrith
@dirklin can you tell us the story behind how this started?
Peter Scott
@amrith Hi, Thanks for asking! This journey began early this year! having no idea that the straw bans were on the horizon! I was passionate about creating something that would be better used than plastic straws that I was seeing everywhere in my local park and street (just littering everywhere) on the ground and realizing that I just use and tossed straws away and it actually made me sad and realizing how long I have used straws. So much plastic is used one time and no benefits for anything and then that made me mad! It's a bad habit! I have tech background so the app came easily to iterate the idea of a cessation with education interface built in. So combining my passions for entrepreneurial ventures I began developing the Jumbo straw that you see today! I really got a buzz on for the rapid prototyping capabilities and tech involved to create this! I believe it was also the fact that I would be the 1st in the world to brand a metal straw, which kind of made it exciting! I had no idea that there was a straw ban movement brewing at the time! I had read an article about UK McDonald's and paper straws but otherwise I thought I was way ahead of the curve. I thought this would be a great alternative to the base line metal straws currently offered and I wanted to differentiate and use the lightest and most recyclable metal to boot! and that pretty much is it!
Snah Desai
already?
Alya Omar
The term 'smart' has definitely evolved to mean something more than just "reasonable" or "educating users." I was expecting this straw to have more technological capabilities besides putting water in my mouth.
Susie Centeno-Cannon

I bought reusable straws already, months ago, but not this brand. First time I saw this brand!

Pros:

No plastic to kill wildlife and pollute bodies of water.

Cons:

Can't think of a thing.

H.H
I think the idea pretty cool and the cause is interesting so i don't see the reason to be negative on it. any plans to go indemand on indiegogo?
Rocky Kev

I purchased a few metal straws in the past few months. This looks the same, only there's a app involved. There's no smartness about it.

Pros:

new way to think of straws

Cons:

An app for a straw? And it's not even an app for the straw, but a reminder app

Diogo Nunes

There's nothing smart here... #BullshitInnovation

Pros:

Nothing

Cons:

The env. impact of a metal straw is worse than a paper straw Needs an app cause even the founders reckon no one will remember to carry this