Early Stage Founders Playbook - Actionable marketing lessons for indie-hackers

Hi, I'm Ana. For several years I've been volunteering as a mentor for the early-stage founders, and 99% of my conversations start with a founder asking me "How can I get customers for my product with a very limited budget?" Why is this such a pain point? The answer is simple: if you are a founder with no or small experience in marketing your googling up anything on a startup marketing topic would end in one of the following options: — you either land on a page that is very SEO-optimized and carries zero value in terms of actual content — you get access to cases of companies like Google, Dropbox, Slack, etc. It's fine if you have $65M to spend on customer acquisition (as PayPal did) but let's be honest — most of us don't have these budgets. Another problem is that most of the case studies that can be found in marketing-related literature or courses are horribly outdated. They were outdated by the time they became case studies. And they just don't work anymore because everyone uses them. So the challenge becomes pretty clear: how to get the best results with limited resources that bootstrapped founders usually have, and stand out. In my playbook I put together tactics that you can use and showed how other bootstrapped companies have been using them recently (in 2020 and 2021). I also included a weekly planner with specific steps and anticipated level of conversion that you can use to plan your marketing activities. Launch Day Discount: Get 20% off with a code PHC20

Fantastic resource 👏 (And I'm not just saying that because I'm featured in it, heh). Been following you for a good time now, and I'm getting a ton out of all the knowledge you share. Please, keep it up! And to anyone else reading here: This playbook is *highly* recommended.

Congrats on the launch Ana - been following you on Twitter for a while so I think this will be a great resource for people!

Ana is a great marketer. And her guide is a gold mine for those who want to progress in this field. I loved "consuming" this guide! Thanks Ana

Finally! A great resource for any bootstrapped founder looking to level up their marketing skills.

I think this is going to be jam packed with amazing info. Congrats on the launch. All the best.

Congrats on the launch Ana! Been reading your thoughts on Twitter for a while and sure this playbook will be full of valuable tips and advice!

Fantastic resource for early-stage founders! Ana spent so much time interviewing people, collecting valuable insights, it's a huge time saver.

Great work Ana. It's amazing to see this available. Finally!

Brilliant resource Ana, we need to talk because I think my customers would love to have this in their arsenal... 🔥 I see a partnership in our future for this particular product 👏👏

Ana has been sharing tons of valuable content for marketing and founders over the past few months. Getting the playbook was a no brainer for me.

Distribution is always underestimated and it's far more than Product Hunt launches. So valuable!

Nice, i definitly want to check this out!

Congrats on launching such an useful resource for founders Ana!

Congrats on the launch, Ana! 🚀 Let's face it: a product without marketing is just a toy project. As makers, we have to get the word out as soon as possible, ideally even before the product is actually built. One area where I really lacked knowledge was marketing acquisition channels. I knew about ads, SEO, cold emails ... and that was pretty much it. Not everyone has a big budget for ads, though. Ana's book taught me about other cost-effective options, which she wrote in a clear, non-academic way. This is one of those books that you refer back to whenever you need a fresh marketing approach. I definitely recommend it!

Congrats on the launch Ana, what a fantastic resource!

Super easy to digest and find actionable information 🔥

Ana is smart and the level of her knowledge relative to creating products, marketing and building a startup as a whole is fascinating! You don't wanna miss her tips and advices! :)

This is a really great resource, super-helpful and it comes from one of the most useful #buildinpublic voices on Twitter. Thanks Ana!!

Congrats on the launch @anab! Gonna download it rn!