Juliana Jackson

CXL Playbook Community - 2500+ step-by-step marketing playbooks & peer support

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Playbook Community gives marketers access to thousands of step-by-step instructions supported. Learn marketing on the job with these playbooks and get better results with peer support from the top 1% in digital marketing.

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Peep Laja
A couple of years ago I had an insight: what prompts people to take online courses is mostly that they have a task at hand - but they're not sure what's the best way to go about it. However, most courses want to teach you everything about a subject, while you only need to learn a specific thing. This plays a major role in why the global average course completion hovers around 10%. This insight led us to build CXL Playbooks: tasks marketers need to accomplish broken down into 10 steps. You have a task at hand - just follow the playbook. Learn for 10 minutes, implement in the next 10 minutes. The use case for this product is different from courses. It's not about upgrading your skills in a specific area (courses still rock for that). It's specifically designed to help you in the moment you need to get something done. Some call this just-in-time learning. You figure out how to do something, and then immediately practice it. It's learning and doing hand in hand. Add here community discussions with other marketers (discussing the optimal 10 steps), and you get something that's super valuable for any marketer out there.
Dharmesh Shah
@peeplaja Congrats on the launch! I've been (somewhat secretly) following your work for many, many years. Basically for almost as long as HubSpot has been around. Have learned a lot. You're one of the smartest marketing *practitioners* out there. Look forward to checking this out. Cheers.
Peep Laja
@dharmesh wow thanks so much Dharmesh *humbled*
Hesh Fekry
@dharmesh Thanks a lot for your support. Really looking forward to seeing you on there.
Juliana Jackson
Hey Product Hunt Community, After years of providing top quality online courses some patterns started to emerge: - Most people who start an online course never finish it. - If you’re a mid-to-senior level practitioner, you already know half the stuff in any course. - People feel anxiety about committing to long courses. - Learning and doing are often misaligned. We started the playbook project about 1.5 years ago and 6 months in we decided to have a crowdfunding campaign at the end 2020 where the CXL community helped us raise 100k to bootstrap the project. We are finally launching the Playbook Community that gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle. Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed. Looking forward to hear your feedback!
Fares
@iuliana_jackson Good idea ! congrats on the launch
Girish Khanna
@iuliana_jackson Congrats on the launch, the patterns you mentioned above are emerging in online course and this playbook is short and crisp
Nitesh Agrawal
This is incredible! Thank you so much for putting this together. Going to start using it today only. :)
Hesh Fekry
@angrezi_ BAM! Easiest way is to look for something you are working on and finding some playbooks for it. If you need more detail just post a question.
Girdharee Saran
Thank you @ for sharing CXL Community on PH. Two are my favorite hangout places coming together. For starters, I can vouch for every single course and playbook on CXL :) I have spent 100s of hours learning with CXL in last year, its too the point, comprehensive and perhaps best learning material on internet.
Hesh Fekry
@giri Thanks so much for the vote of confidence here. I really look forward to seeing you on the community and if there is anything i can personally help you with over there. Please do reach out to me.
Hesh Fekry
@giri I look forward to it
Ken Savage
Congrats on the launch today. What do you think is one of the most popular playbooks people have downloaded?
Hesh Fekry
You can read for free, but to comment and participate you need to have a CXL account. You can get this for free with a foundations plan. How it works? 1. Login using your CXL account. 2. If you don’t have one sign up for our free foundations program here. The same login will work for the community account. 3. Start browsing and engaging with our community
Paweł Kopociński
I can't wait for users feedback. We've worked on that for a some time already and I'm excited it's finally live!
Hesh Fekry
@pawelkmpt me too Pawel, me too
Emir Musabasic
This looks great @peeplaja Congratulations on the launch!
Hesh Fekry
@peeplaja @emke_ Thanks Emir, if you need some tips on how to use it please reach out.
Antonio Autiero
Congrats on the launch!!! This looks super helpful! ✨
Hesh Fekry
@antonio_autiero Thanks Antonio, if you need more help leave us some questions and well answer them for you.
Amartya Bhargava
Awesome tool for marketing peeps.
Hesh Fekry
@amartya_bhargava Thank you. love the word play here.
Jibran Yousuf Khan
CXL has proved to be one of the best learning platforms. I completed my CRO Minidegree from here which helped me in shifting my career from social media marketing to conversion rate optimization, only because of @peeplaja and his CXL. Playbooks are a great concept and I am excited to try them out.
Inessa Buti
Thank you so much for your work! It’s amazing
Hesh Fekry
@inessa_bb Thanks Inessa, look forward to seeing you on there.
Emilia Korczyńska
Brilliant idea. I hate conventional courses exactly for that reason - I sometimes need to 'scroll' through hours of video on 2x speed to get to that one point I really need *now*. Onwards and upwards guys.
Peep Laja
@emilia_korczynska1 courses are still great for upskilling in a broader area, but indeed don't satisfy the use case of 'how to do this one very specific thing'
Ambar Shrivastava
@emilia_korczynska1 Absolutely. Video isn't always the best format when time is limited.
I logged into PH for the first time after 9 months for this!
Hesh Fekry
@ognjen_boskovic Lol, always worth it.
Jacob Zangelidis
I'm very excited about this. It feels like SOPs meets learning, and it's my favorite way to learn: by doing.
Hesh Fekry
@jacob_zangelidis Yes exactly that :)
Andrei Zinkevich
Playbooks are a completely new category. You have a question, you get the playbook, you follow the process and in 20-30 minutes you accomplish your task without going through a long course. This is something that was missed on the market. Great job, CXL team and @peeplaja
Peep Laja
@azinkevich Exactly right... now the hard part of market education starts... this is kind of a new use case that takes getting used to
Hesh Fekry
@peeplaja @azinkevich Thanks Andrei, looking forward to answering your questions
Ron Fybish
Great job I love it 🚀🔥
Peep Laja
@ron_fybish1 thank you Ron!
Laura L. Smous
CXL Playbooks are the first thing I've seen that actually help marketers DO things in the moment, in real life, when they need it. No fluff, no filler.
Peep Laja
@lsmous Appreciate you saying that
Hesh Fekry
@lsmous Thnak you Laura, Verblio has been an amazing partner in this journey.
Dapeng Ni
Congratulations!
Viacheslav Maznov
Worth to chek definitely! Thanks for your work!)