A couple of years ago I had an insight: what prompts people to take online courses is mostly that they have a task at hand - but they're not sure what's the best way to go about it. However, most courses want to teach you everything about a subject, while you only need to learn a specific thing. This plays a major role in why the global average course completion hovers around 10%. This insight led us to build CXL Playbooks: tasks marketers need to accomplish broken down into 10 steps. You have a task at hand - just follow the playbook. Learn for 10 minutes, implement in the next 10 minutes. The use case for this product is different from courses. It's not about upgrading your skills in a specific area (courses still rock for that). It's specifically designed to help you in the moment you need to get something done. Some call this just-in-time learning. You figure out how to do something, and then immediately practice it. It's learning and doing hand in hand. Add here community discussions with other marketers (discussing the optimal 10 steps), and you get something that's super valuable for any marketer out there.

Hey Product Hunt Community, After years of providing top quality online courses some patterns started to emerge: - Most people who start an online course never finish it. - If you’re a mid-to-senior level practitioner, you already know half the stuff in any course. - People feel anxiety about committing to long courses. - Learning and doing are often misaligned. We started the playbook project about 1.5 years ago and 6 months in we decided to have a crowdfunding campaign at the end 2020 where the CXL community helped us raise 100k to bootstrap the project. We are finally launching the Playbook Community that gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle. Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed. Looking forward to hear your feedback!

This is incredible! Thank you so much for putting this together. Going to start using it today only. :)

Thank you @ for sharing CXL Community on PH. Two are my favorite hangout places coming together. For starters, I can vouch for every single course and playbook on CXL :) I have spent 100s of hours learning with CXL in last year, its too the point, comprehensive and perhaps best learning material on internet.

Congrats on the launch today. What do you think is one of the most popular playbooks people have downloaded?

You can read for free, but to comment and participate you need to have a CXL account. You can get this for free with a foundations plan. How it works? 1. Login using your CXL account. 2. If you don’t have one sign up for our free foundations program here. The same login will work for the community account. 3. Start browsing and engaging with our community

I can't wait for users feedback. We've worked on that for a some time already and I'm excited it's finally live!

This looks great @peeplaja Congratulations on the launch!

Congrats on the launch!!! This looks super helpful! ✨

Awesome tool for marketing peeps.

CXL has proved to be one of the best learning platforms. I completed my CRO Minidegree from here which helped me in shifting my career from social media marketing to conversion rate optimization, only because of @peeplaja and his CXL. Playbooks are a great concept and I am excited to try them out.

Thank you so much for your work! It’s amazing

Brilliant idea. I hate conventional courses exactly for that reason - I sometimes need to 'scroll' through hours of video on 2x speed to get to that one point I really need *now*. Onwards and upwards guys.

I logged into PH for the first time after 9 months for this!

I'm very excited about this. It feels like SOPs meets learning, and it's my favorite way to learn: by doing.

Playbooks are a completely new category. You have a question, you get the playbook, you follow the process and in 20-30 minutes you accomplish your task without going through a long course. This is something that was missed on the market. Great job, CXL team and @peeplaja

Great job I love it 🚀🔥

CXL Playbooks are the first thing I've seen that actually help marketers DO things in the moment, in real life, when they need it. No fluff, no filler.

Congratulations!

Worth to chek definitely! Thanks for your work!)