Course Creator Canvas - 12+ Notion frameworks to design your niche, course & offer

A few years ago, I would say yes to any digital marketing job to make ends meet and learn. SEO, email marketing, web analytics, creating funnels, running Facebook ads, you name it. If I can help big companies make money, working with course creators will be a cinch. That's what I thought until I signed on a new client to help them create and launch their course. His course is on an exciting topic, he has thousands of social followers, and he's taught his skills to hundreds of people before. But his course launch bombs. Sales were low, and my client was unhappy. I feel embarrassed and ashamed and never want to feel like that again. However, I rethink my entire process, approach, and skills instead of quitting. I wanted to make creating a course, and an offer faster and easier and give better odds of success to my clients. So I buy, read, and copy everything I can get my hands on that has anything to do with selling courses, coaching programs, and info products. I work with other experts at Maven, Class Growth, and Classpert. I spend my own money on courses, ads, and coaching. The Course Creator Canvas is a map of the process I use to help people like: > Khe Hy go from 5 to 6-figure course launches in under six months without spending a dime on ads. > Ted Seides sell over $100k in 90 days on his first-course launch. The Course Creator Canvas is not a collection of frameworks. Instead, it's a process you can use today to download the ideas in your head and turn them into a course that sells. You might think I'm a marketing wizard, expert salesman, or experienced hunter, but I'm not. I'm quite the opposite: >I'm not naturally good at talking about myself and my accomplishments. >Nor am I gifted at selling >But I firmly believe that human connection is irreplaceable and the best "growth hack" of all. My selfish reason for giving away these frameworks is to: 1. Connect with builders like you to refine my process further 2. Scale my ability to help more people 3. Convince a handful of you to partner with me to package and sell your ideas. So go ahead and get the Course Creator Canvas if you want to get paid for your ideas instead of your time or if you want to help a client or friend do the same. Copy it, remix it, or ignore it. Whatever you do, don't try to wing your way into selling your ideas online, as I did.

I loved the landing page copy. Congratulations on the launch! I've got my copy.

These frameworks were created by one of the brightest professionals I've ever worked with in this area. I'm saving the frameworks here and I recommend you do the same.

Marcio truly delivers. He was a key piece to the explosive growth of our course business. Love that others get to learn from your wisdom!

Congrats, Marcio! From my experience, one of the biggest mistakes made by course creators is creating the course *they* want, rather than the course their audience need - the course creator canvas provides a structure and process to enable creators to think more strategic way about what to build and why.

The Course Creator Canvas is now on version 2.3. Checkout the latest updates here: v2.3 - Offer Checklist added to help you validate your offer is consumer ready v2.2 - New Audience Amplifier Playbook added to CCC Pro - The 9-step process to grow your audience without paying for ads, so you can sell course, ideas and content. v2.1 - Updated question in Mine Your Niche from “what do you want to teach?” to “what outcome or transformation do you want people to have?” because this makes it easier to get started and is therefore a better question for the majority of people who likely never get asked “what do you want to teach”. Shoutout to my friend and pedagogy expert [Katherine Roan](https://twitter.com/katherine_roan) for helping to refine this question. See a full list of updates here: https://l.nerddigital.com/NdjDU1YQ