Copytesting - Improve your website copy based on data from your audience

Hey, PH! I'm the founder of Copytesting (and CXL). For years I was a conversion optimization pro, and it always frustrated me how little data was available for me to do copy optimization. If you wanted to optimize your website copy - take what's there and make it better - there's really no data-driven way to go about it. Because you don't have any data on it. - Does the headline make people want to keep on reading? - Are the arguments you're making even stuff that people care about? - Do they understand what you're trying to say? - After reading everything, what remains unclear? Do you have data on this? You don't. Web analytics nor heat maps don't show you anything about the copy. User testing is not designed for this. So in most cases, you're left with gut feel and opinions. Considering how important copywriting is for marketing and conversion optimization, it's pretty crazy. I think it's insane there's no data available that will tell you which parts of your copy suck, what's unclear, or which parts really hit it home. Until now that is. Copytesting gives you this data. So you can improve your copy, and increase your conversion rates.

This needed to exist. And now it does. Can’t wait to use it!

This reminds me of UserTesting but with a greater focus on copy. I've found a lot of value in UserTesting but they switched their entire focus to the enterprise and long-term contracts so it's no longer usable for us. I'd love to try this out for something we're building at Product Hunt.

My first thought was: "Wait. This didn't this exist already!?". Considering that copy is HUGE for conversions, it makes sense to focus on that above all else (like button colors). So yeah, this looks like a super helpful tool.

I looked into the sample supplied. I'm a bit concerned that many vetted reviewers may be out of audience or seeing too many pages to stay objective. What about a first step with AI?

This is SO money! I recently finished the oldschool book "Scientific Advertising" and the biggest takeaway was testing headlines is one of the most important things you can do to optimize conversion.

Thanks for making this, Peep and Jaan. Hard to believe it didn't already exist given how important copy is.

This is awesome - a long-missing tool in the conversion/growth marketer's toolbox. Copy is one of the easiest things to change thanks to content management systems and A/B testing tools, but you never really knew what to test in place of what existed. Now, you can bring quantified understanding to identify the best opportunities to improve your results. Congrats @peeplaja on building for a true need out there!

I was just thinking the other day, that I have tried all marketing software, until I found this one today. How could this one not exist yet? Great idea Peep, I have tried it already and I confirm the execution is great too. Easy to use, powerful results.

@peeplaja I'd like to know more about your "quantitative" approach, vs. a qualitative approach. In other words, shouldn't qualitative be included in this, especially since it's nuanced and touches on user-intent? Please explain what "quantitative" data you're using to steer someone towards better copy. It's a reasonable question I think.

I was a part of some of the beta testing of this tool. I used it to help my clients (I do conversion optimization work). I LOVED IT. In short, it's the simplest way I've been able to bridge the gap between doing customer research and then *turning that into great, money-making copy* Peep is a CRO badass, and this product reflects his experience and fills a gap that is needed. Love it.

I'm also intrigued by this, it's sounds like a neat idea !

Been thinking about copy recently - this solves the questions. Looking forward to trying it out.

Hi congratulations - my feedback: I would use this in a heartbeat until I saw the per test pricing structure and price point. Copy is something that is ongoing and changing regularly. Right now I belong to Neville Medhora’s kopywriting group, which is pricey but you get people who do this all day giving you feedback anytime. Why not make this a subscription based social site with a monthly subscription where all the members review each other’s copy? That’s how 1) you make it more affordable for entrepreneurs 2) you have recurring revenue and build trust 3) create a moat of the community and 4) perhaps most important, build a machine learning system alongside it that learns what is best so you can start to automate the process? Basically I’m saying this is something i would like to use but copywriting is an ongoing process so 250 “per test” doesn’t make sense to me and is über expensive. Now if you’ve tested it and you earn money that way - great! But I think you’re missing a big opportunity to build a community, recurring revenue, and accumulated knowledge from that community which is what your product relies on.

Congrats Peep. I'm intrigued to check it out.

Good that you brought this -- great idea.

Very good idea! Definitely worth a try!

Niicee! Looks very useful. I can't wait when I try it :) Congratulations!

Can't wait to give this a try, I've got high hopes

Congrats on the launch @peeplaja. You’re the perfect person to tackle this challenge!