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p/content-analytics-by-dreamdataDiscover the real value of your content
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Thomas Schranz ⛄️

Content Analytics by Dreamdata - Discover the real value of your content

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“Does my content influence revenue?” 🤷 Content Analytics stops the guesswork to show you whether your content is turning views into dollars 💰and deals 🤝
Dreamdata tracks the multi-user, multi-session B2B buyer journey to tie content to pipeline & revenue

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Steffen Hedebrandt
Maker
Hi everyone, I’m Steffen, CMO and co-founder at Dreamdata 👋 The whole team at Dreamdata is super excited to be launching our new product Content Analytics. Content Analytics is a game-changer in the world of B2B content marketing. We’ve tied content to pipeline and revenue - so content marketers can finally prove the value of their efforts in metrics everyone can understand. Dreamdata’s Content Analytics is an account-based data platform and application that measures content influence on pipeline and revenue no matter how long the buying journey. With Content Analytics you’ll finally be able to:- Find which content is influencing pipeline and revenue 💰 Identify which content works best at each stage of your pipeline 🗓 Discover how long it takes from content view to pipeline conversion events and revenue ⏱ Run account-based content marketing campaigns 🏢 Plan and track data-driven content strategies with meaningful KPIs. 📈 And much more… And you can get started Free right away! Let us know what you think!
Matthew Ritchie
@steffen_hedebrandt Wow, this really fills a need. I worked doing content in B2B before, and it was always nearly impossible to prove the impact content was having on sales. (Analytics and UTMs can only do so much, and a lot of times we relied on word of mouth—i.e., a customer telling a sales person they found out about our company through a particular piece of content—to know what was actually working.) This feels like a great alternative to more pricier/confusing options.
Steffen Hedebrandt
Maker
@matthew_ritchie Yes. Exactly. It such a shame that content can be so hard to prove the value of. Most of the times it is valuable. Let me know if you want a quick demo one day.
Matthew Ritchie
@steffen_hedebrandt Will do 🙌 I'm not in B2B anymore, but if I know of others who'd be interested, I'll send them your way
Brian Nutt
@steffen_hedebrandt I'm loving this angle. Do you have an API?
Steffen Hedebrandt
Maker
@brian_nutt Our processed data models are delivered in BigQuery, Snowflake or Redshift.
Tony Beltramelli
Amazing product!
Steffen Hedebrandt
Maker
@tonyb Coming from a Product Hunt master like you, Tony, that means a lot! 🙏🏻
Erica Y
Great launch! 🚀 @vylimaki and @arttuhaho check this out.
Steffen Hedebrandt
Maker
@vylimaki @arttuhaho @eeri2 Thanks for spreading the word. Ping me if you have any questions!
Thomas Schranz ⛄️
Hunter
Kudos @ launching ?makers 🥳🥳🥳
Steffen Hedebrandt
Maker
@__tosh Thanks a lot for hunting us! 🙌🏻
Satyendra Sahani
Congrats on the Launch Larry. what access, Dreamdata required to perform the analytics?
Steffen Hedebrandt
Maker
@satyendra_sahani The essential is to take our script and put on your website + Connect your CRM to Dreamdata. Then we can start connect website behavior with pipeline and revenue generated.
Satyendra Sahani
@steffen_hedebrandt Do you think, if anyone can help me setup this from your end?
Steffen Hedebrandt
Maker
@satyendra_sahani 100% just reach out on our website.
Roland Grenke
Love it! 🙌 Congrats on the launch
Steffen Hedebrandt
Maker
@rogrenke Thank you, Roland!
Mikkel Settnes
Hi all! I’m Mikkel, Director of Data Science at Dreamdata. 💻 We’re really excited to see our newest product Content Analytics now live! Here’s some background of why and how we’ve put the product together 👇 Content Analytics is the result of B2B’s content marketers' struggle with tying their content efforts to pipeline and revenue. So far, they’ve been unable to answer the simple question: does my content influence the bottom line. That’s mostly because existing tools have only been able to track simple conversions happening in the same session. Content Analytics is tailored fully to the B2B customer journey. Where there are multiple sessions, by multiple users, on multiple devices, over a period of months. Dreamdata is able to do this because our platform connects the whole go-to-market ecosystem, to track every session by every user of every account; revealing the end-to-end B2B customer journey. If you have any questions or feedback about Content Analytics, or how we collect and model our data, I’m here to help! 😀
Rahul Nair
Congrats on your work. Keep rocking!
Steffen Hedebrandt
Maker
@rahul_nair93 Thanks. Are you involved in Content Production on a weekly basis?
Christian C
great product! Definitely useful for data-driven companies!
Steffen Hedebrandt
Maker
@chriscarex Thank you. If you're in a B2B, do give it try and let us know what you think of it.
Dustin Durham
Gamechanger! We've been using it for around 3 months now and it helps us make the right decisions when it comes to marketing. If you are fond of coming up with new ideas and testing them, Dreamdata can give you valuable insight to determine if the campaign is a fail or a pass. When you understand the impact of each marketing campaign, you can make a more informed decision to help your business grow. We are very satisfied so far. B2B companies should give this a try.
Richard Bundsgaard
Exciting product! 🙌 Good luck with the launch 💪
Steffen Hedebrandt
Maker
@richard_b Thanks a lot, Richard. We're doing our best to spread it. 22,5 hours to go 😄 🏃🏻‍♂️
Nicklas Gellner
Cool product, looking forward to follow your journey!!
Steffen Hedebrandt
Maker
@nicklas_gellner Thank you, Nicklas. Feel free to give it a try!
Lars Grønnegaard
Maker
@nicklas_gellner Thank a lot. Medusa looks super interesting.
Alexandra Cote
the dream feature <3
Steffen Hedebrandt
Maker
@alexandracote Step into our shop 😄 🤝
Jeremy Sacramento
Maker
Hi all! just dropping a quick update here 😀 First a big thanks for all the support so far! We’ve published a new blog post outlining 8 use cases for Content Analytics, so you can get a sense of what you can do with the product! Check it out 👇 https://dreamdata.io/blog/8-thin... Enjoy!
Stefania Olafsdottir
Super exciting! Congrats on the launch. Can't wait to try this with my Dreamdata account for Avo. 🚀
Steffen Hedebrandt
Maker
@stefaniabje Thank you, Stef. Let's get your data properly onboarded soon!
Lars Grønnegaard
Maker
@stefaniabje thanks, we really appreciate it. Hope you love the new feature :)
Viktoria Pupazina
I see it as a valuable tool . Companies can use it easily to compare the revenue and converts from various marketing activities. Congratulations on the launch!
I see this as a powerful attribution tool. Businesses can easily use this to map revenue and conversion from different marketing campaigns. Dreamdata can track both paid and unpaid channels so once you've set everything, it can provide crucial information on how much each marketing and campaign is generating, the lenth of the sales cycle, where the sales happen, and more. Marketers who love data will love this tool. Congrats on your launch!
Steffen Hedebrandt
Maker
@colin_barry Indeed it is. You can watch @mikkel_settnes explain our data platform here: https://dreamdata.io/data-platform
Nikita Kukreja
Amazing, looking forward to trying this out!
Steffen Hedebrandt
Maker
@kukreja_nikita Looking forward to hearing what you think about it, Nikita ;)
Basharath
Looks like an amazing tool. Congrats on the launch!
Gvidas Šulskis
Cool product. Congrats on the launch! :)