Chris Messina

Coframe - Let your website optimize itself with generative A/B testing

by
Top Hunter

What if digital interfaces (like websites and apps) could adapt and improve themselves, like living things do? That's the vision of Coframe: an AI-powered designer, frontend dev, and A/B testing researcher...that's continuously self-improving.

Add a comment

Replies

Best
Josh Payne
Hey! Thanks for checking out Coframe :) I'm Josh 👋 I've been building/scaling startups for the last few years, and recently I've been enjoying my return to hacking. Coframe is a product that I wish I'd had as someone who doesn't have a marketing superpower. In fact, Coframe itself heavily uses Coframe ;) The idea came about as I was daydreaming about what user interfaces of the future could look like. What if we gave our digital interfaces their own sense of intelligence? Enter Coframe, a first step towards a living, adaptive, individualized internet, powered by AI that continuously improves itself and the user experiences it underlies. Coframe starts with text, and is designed primarily for websites and apps. It's a case where AI shines today (and in many cases, surpasses even human performance). Why is this different than just plugging into an LLM as-is? Coframe creates a feedback loop between your users and your website or app, constantly improving it over time based on real-world performance ("regenerative AI", if you will). This means that two users may see two different things. Further, the intelligence that's built up for your brand can be leveraged across different platforms you may have. The traction so far has been encouraging. We're currently being integrated into the sites of a few unicorn companies, a company doing Messi's upcoming NFT drop, and a brand doing $1B in annual revenue that will be sending millions of text messages out to people per month. What's next? For starters, Coframe will be quickly expanding beyond text and into other elements such as visuals, structure, and user flows. Personalization is also in the works :) I'd love to thank @chrismessina for hunting Coframe and @rrhoover for the sage wisdom across the board! Go try Coframe and let me know what you think :)
Chris Robinson
@chrismessina @rrhoover @0xpayne Cool product! I was wondering when somebody would build something like this. When it came to development, were there any unexpected surprises?
Matthias Strafinger
@0xpayne Super interesting. Looking forward to follow your journey. btw. I tried it out and it states that it is still drafting variants for 30 minutes...
Kirill Goryunov
@chrismessina @rrhoover @0xpayne congrats on your second launch in last 7 days man, you're crushing it! Also, love the music you composed for that demo : )
Josh Payne
@matthias_strafinger Try it again, had to up the server capacity due to demand
Josh Payne
@chrismessina @rrhoover @chris_robinson10 yes - latency was super important so I had to spend at least a week just optimizing the servers to reduce it
Chris Messina
Top Hunter
Hunter
📌
Applying generative AI to A/B testing seems both so diabolical and also logical that I'm stoked to see how Coframe might improve well-known platforms like Twitter or Product Hunt or Framer, etc...
Josh Payne
@chrismessina @rrhoover had some interesting ideas toward this! :)
Ryan Hoover
Nice work @0xpayne. 👏🏼 Outside of monitoring and defining rules (e.g. marketers wouldn't want to promote a message that's dramatically off brand or something worse), it will seem silly that humans were involved in funnel optimization.
Josh Payne
@rrhoover Thanks Ryan! Completely agree with you. Here's to the future!
Ken Lian
Congratulations on the launch! I'm thrilled to offer my support, especially since @chrismessina is endorsing it. I'm generally intrigued by tools that facilitate A/B testing and optimize growth. Coframe seems impressive, and I'm curious to know if you provide a heat map feature similar to Hotjar, which displays user engagement areas. Additionally, I assume the A/B test results are based on clicks or CTA engagement, is that correct? Furthermore, does Coframe integrate with Webflow? I'm eager to learn more about it!
Josh Payne
@chrismessina @kenlian You're spot on! And yes, it does integrate with Webflow, we already have a few Webflow users using it :)
Dave Fontenot
@chrismessina @kenlian @0xpayne we are using it on webflow with HF0.com and it already lifted our conversion by > 5%!
Parker Edwards
Coframe is dope for websites… but how can I use this for my dating profile?
Josh Payne
@parker_edwards I've been using it exclusively for the past week
Dave Fontenot
@parker_edwards @0xpayne hey guys. is chivalry dead? i dont think you should be using AI this way. what would you think if the AI did your daughter this way.
Alex Reibman
A new play on A/B testing-- I like it. LaunchDarkly and others are over-encumbered by enterprisey features. Love the simplicity of this and how easily it works
Josh Payne
@areibman Thank you Alex! :)
André J
Would it be possible to connect google analytics and GitHub actions with this in the middle? I think I could add it into my landing page if it can. Currently I host the landing page on GitHub pages and all user metrics are piped through google analytics.
Josh Payne
@sentry_co It should play nicely with these, yep!
Jordan Mitchell
Bro AI is going too far, I just spent 3 months doing an A/B testing course that's just irrelevant now. It's all fun and games until AI arrives at your doorstep and starts taking your job. This is moving way too fast
Dave Fontenot
@jordan_mitchell1 yo dude just start using coframe at your job and dont tell anyone. AI is great. I have five jobs rn and about to pick up two more with coframe. they think im optimizing their sites but i'm just smokin weed all day.
Eric Zhu
This is incredible!!! Def will use :))
Josh Payne
@ericzhu105 Thank you my dude!!
Andrew Tan
This is awesome, can't wait to use this for my website! Good work Josh 🚀
Josh Payne
@andrew_tan1 Thank you my friend!!
Jisha Kambo
Excited to try this, congrats Josh!
Josh Payne
@jisha_kambo1 Thank you Jisha!!
Nick T.
This is legit as is Josh! Can't wait to use this for my site.
Josh Payne
@ntandy Thank you Nick!!
Anubhav Singh
This is highly innovative, yet so natural to expect on every website these days. I will definitely be using this on my own sites soon!
Ayesha Awan
Congratulations on the launch of your amazing product!
Josh Payne
@ayesha_awan1 Thank you Ayesha!
Tatiana Stronskaya
That sounds like an exciting product! So am I right that the concept of this platform works like this: we imagine there's some page on your website with a particular set of actions, buttons, etc., and Coframe helps to transform this page according to the user behavior? For example, if there's a button that is never pressed, it'll delete it automatically?
Josh Payne
@tatiana_stronskaya Yes, that's right! Eventually, the entire interface will be intelligent. Today it's just optimizing the text content though.
Laura Du
Very cool! What audience traffic volume or audience interactions/feedback loop/input from website owner do you need in your website to see results?
Josh Payne
@laurayd Minimal - it'll get engagement as-is. For conversions you just need to add a small JS function to whatever conversion button or element you have - logCoframeConversion() - similar to how Google Analytics works
Maria from MegaVote
Congrats Josh on your launch!
Josh Payne
@maria_mvn Thank you Maria!
Alfonso Gómez - Jordana
Very cool! I wonder if they have a webflow plug-in in the roadmap
Josh Payne
@alfonso_gomez_jordana it works for webflow sites!
Alfonso Gómez - Jordana
@0xpayne do you have a guide? It may be good ROI to make one
Ryan Foo
Genius. Can’t wait to use it to optimize ad campaigns. And games. But first, landing pages. Thank you for building Coframe!
Josh Payne
@ryan_foo2 thank you Ryan!!
Alex Weitzman
Wow so cool!!! Does Coframe work on any website? Are there limitations?
Josh Payne
@alexweitzman It should! Right now it's limited to text, but we'll be rolling out more and more features soon!