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Chroma Signet
An open source barcode that makes supply chains transparent
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Chris Messina

Chroma Signet - An open source barcode that makes supply chains transparent

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Chroma Signet is an open source source barcode system that verifies product authenticity and makes supply chains transparent. Consumers get access to verified provenance data, and marketers can gather permissioned marketing data from their consumers.

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Marcus Estes
Maker
Hello Hunters! (Thanks to @chrismessina for hunting this and for the great alpha product feedback.) I'm the co-founder and CEO of Chroma, a "protocol design studio" founded in 2013. Chroma Signet is our latest product - it's also my favorite, and the one that's had the most early traction of anything that we've shipped. We came up with the idea while solving a real problem for Select, a large vape manufacturer in the cannabis industry. They were being counterfeited and although their product was safe, the fake versions of their products being sold on the black market were potentially harmful to consume. Then the vape health crisis hit and took a massive toll on their sales. So we invented an anti-counterfeiting method that uses public key infrastructure to validate the authenticity of their products. We simply print a QR-encoded private key onto a sticker affixed to the product's package. Then the customer scans the code and generates a public key using our app. If that matches the key in our database, we can assure the customer that the product is safe. Once that problem was conquered, we continued to extend our blockchain technology stack into the area of supply chain transparency. Now our customers are able to certify any aspect of their supply chain using our open protocol for claims certification. We've got a bunch of deals pending in the recreational cannabis industry. But this technology would work well for any consumer packaged good company. If you know anyone that could use our "crypto-stickers" to educate their customers and gather customer marketing data in the process, let us know. Happy to answer any questions as well.
Sebastian Hofer
Wow! Chroma Signet looks fantastic. Loving the idea of the crypto-stickers. Well done!
Marcus Estes
Maker
@sebastian_hofer Thanks Sebastian!
Scott Kennedy
Fantastic idea, well executed, and much needed. The counterfeit possibilities are huge: from electronics to wine to watches. The regulatory compliance possibilities are a also a big value add for companies. And the customer insights and loyalty possibilities are endless. I'm curious how you'll determine which (if any) of the many markets, value propositions, and customer segments to prioritize, and in what order. Congratulations!
Marcus Estes
Maker
@scott_kennedy Thanks Scott, sounds like some of your projects have similar social ambitions. I'd love to learn more. You're right that selecting from the various value propositions unlocked by "smart packaging" is an interesting challenge. At a larger brand, different stakeholders care about different features. We're still figuring it out, but our early feedback is positive on multiple fronts.
Rich Jensen
Nice. Sharing with 'friends'.
Marcus Estes
Maker
@richjensen Thanks man! And hi!
Kirk Strobeck
Congrats @marcusestes!
Rich Jensen
Simple. Solid. Verified.
james glasscock
Looking forward to this. much needed for the future of supply chain transparency.
Gnostic Monk
I'm a decentralized solutions consultant. I've been building blockchain-enable supply chain solutions for the past 6 years. Chroma has been a fantastic technology vendor to work with. They have donated experience, time and technology to help with the inception of an ethical data project I'm involved with. Chroma Signet is great technology, easy to use and easy to work with. I look forward to announcing more about how we plan to use this tech in the coming weeks.
Pamela Myhre
This is an amazing product. Thanks to the developers!
Jason Liang
Nice! supply chain needs a lot of tech help!