[Book] Making Your Website Work - 100 copy & design tweaks for smart business owners

WHO IS THIS BOOK FOR? 🔹 Business owners who take care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message. 🔹 Copywriter who want to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. 🔹 Web designers who want to design not only pretty websites but also websites that convert. 🔹 Business owners who are planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert. WHAT IS IT ABOUT? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply on the spot. ❌ It doesn’t teach you all the copywriting formulas. It doesn't make you learn design rules by heart. And it doesn't talk a lot about things in theory. ✔️ Instead, it talks abut real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips. AMONG OTHER THINGS, YOU'LL LEARN: * How to spot (and fix) vague and self-centered copy * How to sound trustworthy even without testimonials * How to structure your homepage to make your message clear * Why you should delete your Testimonials and FAQ pages * Where to place call-to-action buttons to get more people to click * What design mistakes get in the way of your message Look inside the book on Gumroad or Amazon.

This book is a treasure trove of useful information to improve your website. Quick tips with examples will help you apply these tips immediately. The content is conveniently organized, and you can always find what interests you. I recommend all website owners to buy this book!

An excellent book. I’ve read if a few times because it’s clear, practical and insightful. One of my favorites.

Lots of actionable tips presented in a language normal people understand. Most importantly, she explains why things do and don't work.

I've got the 'real' book. Reading a book costs time and money. A lot of books are worth the money, few are worth the time. This one however is totally worth it, packed with useful advice. I normally 'dog ear' interesting parts of a book. I stopped doing it with this book after the first few pages, there's no point in dog-earing every page.

Having created my own website for the first time, I found this book really useful for fine tuning the site. It's my "go-to" book when making changes as Gill has lots of practical tips and ideas to consider.

Agree with the others - excellent book. No fluff - just really useful, clear and manageable. Will be recommending it to all my web design clients.

Don't think, just get it. Gill has a gift of cutting straight through the noise to lay out clearly what works, why it works - and most importantly, how to do it yourself. If you like tips telling you to Convey authority! Display passion! then go look elsewhere, but if you want specific, actionable and implementable tips where you also understand why you're doing these changes, this is the book for you. Written in an engaging, friendly style with plenty of humour ("Why are you laughing, what book is that?" "A book about web design and copy" "...") this is not a book that you'll have to force yourself to read. You won't want to put it down!

Very clear and practical; packed with useful, actionable advice.

Practical and down to earth. All the obvious-when-you-think-about-it stuff people don't think about, in one handy reference. The only thing wrong with it is that for geographic reasons I had to buy the ebook and I really need a hard copy on my desk with post it notes on the best pages. (The one with content sanity checks for specific page types.)

Full of useful tips and advice especially if, like me, you do your own website for your business - clear practical and unputdownable - something I’ve never said for non-fiction!

I got this book on my Kindle and use it to guide not only my own website, but the websites of my clients. I also get Gill’s weekly emails that contain additional training and teaching each week. Gill is an expert in her field and this book distills down the best of her tips into one convenient place.

I'm often sucked into buying business books but this one is a keeper. I follow Gill on social media and get her useful emails. I love her refreshing no-nonsense approach; a welcome change from all the bs. Anyone with a website should buy this book.

I have used this book myself and found it so useful that I recommended it to others. Gill is worth following on Social Media and her emails are full of practical down-to-earth advice.

An excellent book with Gill's best tips to improve your website. I've learnt so much from Gill over the last 2.5 years. She has a wealth of knowledge and practical advice backed up with sound reasoning on why this stuff works. The book is super clear to read whether you go cover to cover or dip into specific tips. Highly recommended.

Have it, read it, and would absolutely recommend it!

I recommend this book to everyone who is building a website or trying to make their website viable. Great book for web designers who want to not just build websites but create websites that work.

Gill Andrews shares spot-on strategies, tips, and lessons about how to make your website work. If you follow her deftly written recommendations, your dream clients will not only visit your site, they'll gobble up your services page, and contact you. Why? Because Gill shows you how to cut the fluff and talk to the visitors that matter--your dream clients. Thanks, Gill Andrews!

Added to my reading list!

Gill and her brilliant, actionable tips on how to make websites work are absolutely fantastic! I've been a big fan of Gill for years on LinkedIn, and I think it's great that she bundled 100 of her tips into one book!