Hussein Yahfoufi

Arta Finance - A modern wealth platform helping grow + protect your wealth

Arta Finance is a wealth platform that combines access to leading fund managers, investment products, and intelligent investment tools. With a blend of technology and deep financial expertise, Arta helps members grow, protect, and enjoy their wealth.

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Hussein Yahfoufi
Launching on Product Hunt feels like coming home. A few years ago, I introduced Money Minx here to help people get a clearer picture of their finances. A few months later, we joined Arta Finance through an acquisition. Now, with Arta Finance, we’re making it easier for everyone to invest smarter, grow their wealth, and do more with their money. I’m so excited to share what we’ve built with this amazing community. Can’t wait to hear your thoughts!
Tony Tong
@husseinyahfoufi Congrats on the launch! How does Arta simplify wealth growth for first-time investors?
Hussein Yahfoufi
@tonyabracadabra thanks for stopping by Tony. We do it in a few different ways. On the public markets side (i.e. stock market) it's by giving our members various investments and strategies to help them grow their wealth and manage their risks. On the private markets side (i.e. private equity) it's by giving our members access to hard to find, hard to get into investment opportunities and by lowering the minimums to get in. We also have tools and services to help our members along the way so they can stay on top of their investments (at or outside of Arta), get a daily, weekly, monthly recap of their investments, read the news related to the investments they made, track their net worth, etc.. Finally we throw in a free weekly coffee on us, so they can save that expense and invest it instead! ☕️
Caesar Sengupta
Hi Product hunt community, First thanks for being an amazing community for discovering and supporting innovation and builders. I'm on the co-founders and the CEO of Arta Finance. My co-founders and I started Arta ~3 years back to solve a pain point that we had faced in lives as we grew up through the ranks at Google (I was there 15 years) - the need for a better, easier way to manage and grow the wealth we were creating through our work. We wanted more access to sophisticated investment products, better control, transparent pricing, and a tech forward experience similar to the other products we used on our phones daily. As we looked around in the valley, it felt like the ultra-wealthy had access to “financial superpowers” that we had not even heard about. We realized that while most of us work for money, the ultra-wealthy have figured out how to make their money work for them. And there seem to be millions of professionals like us with this same need globally. This is why we started Arta. So that we could help many people around the world put their money to work for them. Over the last year+ of operation in the US & the last 2 months globally via Singapore, we have brought together powerful investment opportunities, with a slick, easy and cost effective digital platform and helpful experts to help our members (our clients) grow and protect their wealth. This is a long game - today Arta is open to accredited investors (those who more than 200K/yr in the US) but over time we will open up to everyone, everywhere. Thanks for your help and support in getting the word out about Arta to many more people who could benefit from our work. Thank you also for your support for our mission to make money work for more people.
Jessica Yahfoufi
Working at Arta has been one of the most enlightening experiences in my career. Couldn’t be happier to see our product now available to so many investors around the world.
David Shapiro
Hello Product Hunters! As one of the co-founders of Arta, I’m thrilled to bring a new way to grow, protect and enjoy your wealth to Product Hunt. Starting Arta has been like coming home. Before my long stints at Google and American Express, I was introduced to the world of finance by my father. A stock broker for almost 60 years, my dad loved his clients and was helping them well into his 80s. I remember spending long afternoons at his office when I was a kid. I used to look through prospectuses of stock offerings and, I gotta tell you, there was a lot of paper, and a lot of terminology that I don’t think most people could understand (whether or not they were a kid, like I was). My dad felt it was his job to take all of that complexity and inside lingo, and make it comprehensible for people who were not Finance majors in college. He was proud when I got jobs at big-name companies like Amex and Google, but I know he’d be even prouder that I’m working on something that helps people build secure financial futures, just like he did for most of his life. He’d also be proud that we cut down on so much of the paper and jargon :-) I hope Arta helps you too. Please let me know!
Peeyush Ranjan
I love Arta.. what a product - access to elite investment products and strategies for the rest of us, like investing in high end alternatives, VC funds, structured products. And at the same time, great offerings like HYS.. and AMP. I invest in them all, and I wish it was there from the earliest days of my career instead of the boring mutual funds I put money in those days :)
Hussein Yahfoufi
@peeyush_ranjan thanks so much for sharing your experience! Exactly what we’re aiming for... making elite strategies accessible to more people. Glad to have you with us!
Caesar Sengupta
@peeyush_ranjan Thanks for your feedback and support.
Alex Pall
🔌 Plugged in
I think this is one of the most amazing platforms out there! We all know that creating wealth is all about access. We saw the success of that with platforms like RobinHood but now Arta is taking it to another level!
Hussein Yahfoufi
@alex_pall2 appreciate the love, Alex! We’re one step Closer to making wealth accessible for all. ...couldn't resist ❤️ 🎶
David Shapiro
@alex_pall2 thank you for the support, Alex! We love the affirmation!
Caesar Sengupta
@alex_pall2 Thanks Alex for your support and encouragement.
Basil Hashem
I've been using Arta for about 1.5 years now and I'm really impressed with the speed at which they are introducing new financial products, esp. their "structured investments" which represent new vehicles that I haven't been exposed to before. The team has been ultra responsive in terms of customer support as well. I really like the idea of democratizing family office services. This was also the first opportunity that I had to participate in name brand private equity and venture which I haven't seen offered elsewhere.
Hussein Yahfoufi
@basilhashem thank you for supporting us and for trusting us with your investments! Here's to many more years to come. 🚀
Joe Ringoen
Super proud to be part of this team and mission to make the financial superpowers of the lucky few available to many more people. I'm excited to hear the community's questions and feedback – ask us anything!
Grace Lu
Go Arta team! 🚀 So proud of the work we’ve put into building a sophisticated platform that combines cutting-edge technology with deep financial expertise. We’re here and ready to answer any questions—ask us anything! 😄
Jennifer Pollock
Looking forward to trying Arta Finance out. What a valuable platform! Thanks @husseinyahfoufi & the Arta Finance Team 🙌🏼
Sarah Lin
Such a well thought out and unique product that allows younger people like me to diversify with quant portfolios, structured products, and private equity. They are at the forefront of bridging AI and finance together making it easier and faster than filling out paperwork at a bank haha! Can’t wait to see Arta keep succeeding!
Lindsay Faroni
As part of the Member Success team, I get to see firsthand how Arta transforms the way people approach their financial lives. Our mission is to make sophisticated financial tools—like quant strategies, private market opportunities, and tax optimization—accessible and easy to use for everyone, not just the lucky few. What truly sets Arta apart is how much we care about our members’ success. From personalized welcome calls to connecting members with experts in estate private markets, insurance, and investment advisory, we’re here to support every step of the journey. Whether you’re just starting or scaling your financial goals, we’re passionate about helping you build the future you deserve. Check out Arta and see how we’re changing the game. I’d love to hear what you think! 🚀
Alexander Price
Wow, I’m surprised to just now see Arta on PH. I love Arta!