Warby Parker's stylish eyeglasses are reportedly worth $1.75 billion. Online mattress-maker Casper is planning its IPO, and Unilever acquired Dollar Shave Club for a $1 billion.
Everyone is trying to figure out how to play emerging CPG. EVERYONE. Every public CPG company, every retailer, every consumer VC and PE firm, every meaningful public investor. EVERYONE.
– Ryan Caldbeck, CEO of CircleUp
There’s a wave of beautifully crafted products filling store shelves and your mailbox.
We’ve all heard of Warby Parker. Many of you may be wearing a pair of Percey’s right now. Here are some other up-and-coming CPG products and brands to keep and eye on:
is an online beauty startup with a fanatical following. They have over 60,000 names on waitlists for their skin care products and just raised another $52M to bring their iconic #glossierpink to boys and girls everywhere.
🌿 California Dreamin sells cannabis-infused alcohol, just launched at Y Combinator's Demo Day.
🍺 Morning Recovery
, built by an ex-Tesla engineer, is here to solve hangovers. Made $1M in revenue its first three months.
👖 Outdoor Voices
is is BetaBrand meets Patagonia. Super technical athleisure for your weekend hikes.
sells electric toothbrushes that are so much cooler than what your dentist gives you. $5 for refills.
is a shaving kit designed for every skin type, from Tristan Walker.
What are your favorite CPG brands? Add your own