Everyone is trying to figure out how to play emerging CPG. EVERYONE. Every public CPG company, every retailer, every consumer VC and PE firm, every meaningful public investor. EVERYONE. – Ryan Caldbeck, CEO of CircleUp
There’s a wave of beautifully crafted products filling store shelves and your mailbox.
We’ve all heard of Warby Parker. Many of you may be wearing a pair of Percey’s right now. Here are some other up-and-coming CPG products and brands to keep and eye on:
💄 Glossier is an online beauty startup with a fanatical following. They have over 60,000 names on waitlists for their skin care products and just raised another $52M to bring their iconic #glossierpink to boys and girls everywhere (just like in the header GIF.
🌿 California Dreamin sells cannabis-infused alcohol, just launched at Y Combinator's Demo Day.
🍺 Morning Recovery, built by an ex-Tesla engineer, is here to solve hangovers. Made $1M in revenue its first three months.
👖 Outdoor Voices is is BetaBrand meets Patagonia. Super technical athleisure for your weekend hikes.
👄 Quip sells electric toothbrushes that are so much cooler than what your dentist gives you. $5 for refills.
🙏🏽 Bevel is a shaving kit designed for every skin type, from Tristan Walker.
What are your favorite CPG brands? Add your own. 📦
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See more useful, time-saving products in this Email Apps collection. 💌
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