According to Axios’ sources close to the situation, they are expected to keep their own branding and mainly be integrated into Instagram where it’s search and sticker functions are already built-in. Sounds like Giphy will be built into Facebook’s other apps too through existing and additional integrations.
Let’s take a stroll down memory lane with Giphy. It was founded in February 2013 by Alex Chung and Jace Cooke, apparently they were chatting over breakfast and came up with the idea.
By August 2013, Giphy evolved from being a search engine to a production tool. It started to allow users to post, embed and share GIFs on Facebook and soon after, they integrated with Twitter.
In 2015, Giphy acquired Nutmeg, a GIF messaging service, taking series steps towards mobile domination.
In 2016 they crossed the 100 million user mark, serving over 1 billion GIFs a day. That number doubled a year later. They also launched GIF Maker and Giphy Capture to allow anyone to turn videos or anything on their screen into GIFs.
In 2017, they even started getting into AR with Giphy World. More recently, Giphy started pursuing ad monetization concepts before ultimately getting scooped up by Facebook.
It'll be interesting to see if Giphy changes Instagram the same way Bitmoji changed Snapchat. 🤔
Pusher are the realtime experts. We have delivered over 20 trillion realtime messages for thousands of mobile and web applications created by developers around the globe; from remote collaboration to dashboards and charts, gaming, polls, live location, chat and more.
By managing WebSocket connections to online users, the Pusher Channels API makes it easy for developers to quickly build engaging and accessible features that their users love, without worrying about complex infrastructure, maintenance, reliability or scaling which comes with building realtime network infrastructure from scratch.
Pusher Beams is a hosted notifications API for developers who need critical transactions delivered every time. Trigger rich notifications automatically for every event in your app using a single function and reach users instantly across multiple apps, devices and locations.
The best feedback from Pusher users:
“It just works.”