"Today we’re separating the social from the media and reorganizing Snapchat around your relationships to make it more personal."
At an earnings call earlier this month, Evan Spiegel announced a major redesign was coming to Snapchat. This morning he published a video describing the update, and it's Snapchat's biggest release yet. Here are the highlights:
✅ New Discover feed with #brand content
✅ Friends are sorted algorithmically (blasphemy!)
✅ Adult-friendly UX
Snap is rolling out these updates to a percentage of their 150M+ daily users so if you don't see it yet, don't worry. Evan hasn't forgotten you.