The Swift Life, Taylor’s Swift’s social media app for her fans, is making a swift exit. 🧟
The app is shutting down in February — just one year after it launched. The shutdown may be due to a general over-saturation of social networks. Or the fact that the app didn’t start off on a great note. A week after it launched, the app was only at #793 in the App Store’s overall app rankings. And politics seeped into it’s early days, where fans took to the app to argue about Trump. 😳
But do other celebrity-branded apps have legs? We took a look to see where they are now:
In December, the Kardashian-Jenner sisters announced that they’d also be shutting down their paid apps in 2019. Similarly, 'Katy Perry: Pop' shut down after a year and 'Britney Spears: American Dream' hasn't been updated in two years. 💀
Ellen Degeneres' 'Heads Up!' was (and is) a hit. It launched back in 2013 and remained among Apple's top-paid apps three years after launch. Today, 'Heads Up!' is still relevant — you can play it on Alexa. 🔊
In August, Game of Thrones actress Maisie Williams launched Daisie, a social app for connecting creatives. According to Apptopia, the app saw 4,816 downloads in the last 30 days, with monthly download growth down by ~ 51%.
Three-year-old Tidal, the music streaming app co-owned by Jay Z, Beyoncé, Kanye West and a slew of other musicians, has had trouble competing with services like Spotify and Apple Music. It's subscriber growth has reportedly stalled, and it may have to sell if it wants to continue long-term. 🎧
And let's not forget Hanx Writer, Tom Hanks' app that turns your iPad into a typewriter. It was wonderful and weird, but it also hasn't been updated since 2017. 😢
"If you sit at a corner of a desk/table, you won’t get married." - The Superstitious Network
ICYMI: This social network for conspiracy theories launched yesterday. Yep, you read that right.
You have to check it out for yourself. 👀