Snapchat and Amazon are teaming up
to give you shopping superpowers.
Starting today, you'll be able to snap a picture of anything
– sneakers, purses, lamps, snacks, books – and immediately purchase directly from Amazon.
This is a natural extension of what Snap's been pushing toward with their camera-first focus. Coincidentally, Pinterest launched a similar feature two years ago. Pinterest Lens
introduced visual search to its pinning population to contribute to the network’s 600+ million monthly searches.
"Steve built a computer and called it a phone. Evan is building a phone and has called it a camera."
– Ben Basche
This also isn't the first time Snap's blended camera and commerce: in February, Nike pre-released Air Jordan III “Tinker” sneakers directly inside Snapchat through an immersive AR experience. The shoes sold out in 23 minutes. 😮
An AR future is coming. Check out the full list of 20+ Augmented Reality apps
before it's too late to join the OASIS. 🏖️