Facebook's testing a Lip Sync feature
First Snapchat, now musical.ly 👀
Posted on June 6, 2018 12:06 AM.
Facebook is starting to test a feature designed to steal users from teen sensation app Musically.
They're calling it Lip Sync Live, and just like with musical.ly, users can choose a song to get started with, ...
... then record a video on top of it to make a lip-sync masterpiece.
Facebook will compensate artists and labels whose music is used, but it wouldn’t disclose the rates or whether they’re calculated by upload or video view.
As part of this, Facebook is also allowing copyrighted music material in videos again so no need to turn off the radio when you're filming 🙌
This isn't Facebook's first new music feature. Just a couple weeks ago, Instagram began testing music for Stories.
Facebook is trying to capture more and more of the younger demographic, modeling after musical.ly's success in rising through the ranks to become the most-downloaded free app in over 30 countries.
Facebook's new feature is only accessible during a live broadcast, which notifies your friends when you start streaming.
That plea for attention could make some users too shy to strut their stuff on camera. Lip syncing might work better for static videos where people can be sure they looked good enough before sharing, or within Stories that friends have to actively go watch.
The VergeDani Deahl
If Lip Sync Live is available for you, it will appear as an option when starting a Live video. When broadcasting, friends will see what artist and song you’re lip-syncing to, and they can tap to follow the artist on Facebook.
Lip Sync Live is still in the testing phase, so there's no telling when it will be available to everyone.
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