Instagram unveils long-form video platform “IGTV”
First Snapchat, then Periscope, now YouTube 🤔
Posted on June 20, 2018 7:03 PM.
After rumors of bringing long-form content to the platform, ...
... Instagram announces a new standalone app, called IGTV.
IGTV will allow videos one hour in length, which is quite an upgrade from the previous one-minute limit. Users can tune in to watch others, or upload their own content for the world to see.
“It’s time for video to move forward, and evolve” said Instagram CEO Kevin Systrom on stage at the event. “IGTV is for watching long-from videos from your favorite creators.”
Just like Snapchat, IGTV's videos will be vertical, so consuming your favorite content feels natural on your device.
The VergeCasey Newton
Instagram CEO Kevin Systrom said the app was designed to make it easier to find and watch videos on the mobile phone. He noted that most video apps require you to search or browse through a directory. IGTV, on the other hand, will simply start playing video the moment you open it.
The IGTV hub allows you to browse through other videos, ...
...or swipe up to visit a Browse tab of personally recommend videos, popular videos, creators they’re following, and the option to continue watching previously started videos.
The new hub will have no trouble appealing to creators who want to reach a massive audience, especially one driven by younger generations.
Even Facebook is working on new features to drive publishers and viewers to their platform. Just yesterday, Facebook released an HQ-Trivia-like competitor that lets publishers produce their own shows. With Instagram reaching over 1 billion monthly active users, Instagram is in a prime position to rollout ads to IGTV, and generate more revenue.
Instagram is [also] expected to build out a monetization option for IGTV creators, potentially including ad revenue shares.
IGTV will be rolling out globally over the next few weeks.
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