Microsoft acquires edtech platform Flipgrid
A tool for teachers to add video discussions to lectures
Posted on June 18, 2018 9:00 PM.
Digital TrendsLulu Chang
Microsoft is looking to solidify its position in our classrooms, and to that end, has recently acquired Flipgrid, the video discussion platform currently utilized by more than 20 million teachers and students across the United States and beyond.
The VergeTom Warren
Flipgrid is similar to the popular process of creating a YouTube reaction video to a particular subject or news, and the platform is used by students and teachers in 180 countries to build skills in the digital era of creating and sharing video content. Microsoft’s Flipgrid acquisition is the latest in an effort to appeal to students and teachers. Microsoft has been improving its Office 365 for Education offerings, and Flipgrid already supports Microsoft Teams. Microsoft is also overhauling its web versions of Office to be more modern and faster to use for collaboration.
The Minneapolis-based startup, which began life as Vidku, has had strong growth for an experience that has been alternatively described as Instagram and Snapchat for the classroom. Early last year, it reported an 800 percent year-over-year growth in teacher accounts. A round of updates to the app is forthcoming, as well. Microsoft will be unveiling those at Flipgrid’s education conference in early April. Terms of the deal were not disclosed.
The tech giant hasn't said how it will integrate Flipgrid with the rest of its lineup, but it's starting by making the platform free to schools.
“We’re thrilled to see the impact Flipgrid has had in social learning thus far and look forward to helping them continue to thrive as part of the Microsoft family,” said Eran Megiddo, corporate vice president for Microsoft. “We’re diligently committed to making sure their platform and products continue to work across the Microsoft, Google and partner ecosystems to benefit students and teachers everywhere.”
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