Less people are using Facebook for news
With many users moving to Instagram and WhatsApp instead 📰
Posted on June 15, 2018 11:13 PM.
New York MagazineBrian Feldman
According to a new study, people are using Facebook less and less for finding and discussing news. Instead, they’re turning to other services, such as Facebook.
No, that's not a typo.
Instead of Facebook, users are turning to Instagram and WhatsApp, which, are owned by Facebook 🤔
Despite this, many people are unaware the companies are connected.
New York MagazineBrian Feldman
One need only look back at the immediate aftermath of the Cambridge Analytica scandal, when it wasn’t too hard to find people declaring that they were done with Facebook, and moving to Instagram instead.
As it pertains to news consumption, the people seem to prefer the privacy of the other apps, as opposed to a forum like Facebook which feels too public.
BBCJane Wakefield
The proportion of those surveyed that accessed news via WhatsApp had tripled in four years, to 15%. This tended to be much higher in countries, such as Malaysia and Turkey, where it can be dangerous to express views in more open networks.
AxiosSarah Fischer
One interesting finding from the study is that people use different platforms for discovery of news versus news engagement. Many survey participants cite using Facebook or Twitter to find news stories that they can then share more privately through messaging apps.
Part of this could also be due to Facebook's deprioritization of news on the platform, after failed experiments earlier this year.
CNBCRyan Browne
Chief Executive Mark Zuckerberg said that month that the firm was looking to prioritize "meaningful social interactions" on its platform rather than "relevant content." The company has also removed a feature that showed trending news and said earlier this month that it was testing breaking news notifications...
While Facebook is placing less of an emphasis on news, Twitter announced the new initiatives to ramp up their focus on news, with tailored notifications for current events, and dedicated pages for breaking news in an effort to create shared experiences and build a community around discussion. In addition to insights on social media habits, the report's findings bode well for audio-based news platforms...
BBCJane Wakefield
The use of voice-activated digital assistants such as Amazon Echo and Google Home had continued to grow rapidly, opening new opportunities for news audio.
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