Twitter's revamping Explore to create shared experiences
So you can see “what's happening,” together
Posted on June 13, 2018 6:18 PM.
Twitter's Explore tab is getting a redesign, ...
... dedicated to news stories surrounding breaking news, live events and stories that will drive a closer fit to individual user’s interests.
Inside these pages, curated timelines will show the best and latest tweets about an event. Moments will be almost entirely absorbed into this new feature, in function but not in name, as its curators will now work alongside algorithms to pick which tweets to feature.
Twitter’s expansion of efforts to curate and serve up news content to its users raises questions about the role of its human curators, ... Twitter’s expansion of efforts to curate and serve up news content to its users raises questions about the role of its human curators, which are not a new addition to the company, but perhaps not very visible. Joanna Geary, director of curation, says that Twitter is not a newsroom, but its employees responsible for news curation do write news headlines, summaries, and make decisions about content—just like news organizations.
While Twitter feels confident in their new approach, some are concerned it may suffer a similar fate to Facebook's trending tab...
... which led to biased reporting and trending topics, while only driving 1.5% of traffic to its publishers. In addition to the new features for Explore, and the Home Feed, ...
The Next WebRachel Kaser
Twitter today announced an upcoming addition to its suite of mobile notifications. Namely, it will soon offer users personalized news updates, generated based on their interests.
The impact for the company could be substantial here as they continue to chase turning MAUs to DAUs, but it all depends on how much they can get to know the person at the tail-end of all of the follows, likes and retweets and see whether they can bring them something that matters.
The new updates will be rolling out over the coming months.
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