Amazon launches a competitor to Apple TV
Alexa meets Fire TV 🔥
Posted on June 8, 2018 12:07 AM.
EngadgetNathan Ingraham
It's been almost four years since Amazon first introduced the Echo smart speaker and its virtual assistant Alexa. It's also been just over four years since the the company first released its Fire TV set-top video box. Now, the two products are converging in a way they haven't before, in the form of the Amazon Fire TV Cube.
The Fire TV Cube is pretty much an Apple TV.
You can stream content from apps like Netflix, Hulu, HBO Go, and of course, Amazon Prime Video.
In addition, the Fire TV Cube includes Alexa, so anything you can do on the Echo, you can do with this, too...
... and by using its eight different microphones, there's no need to hold down a button on a remote.
Because the Fire TV Cube is hooked up to your TV, the Fire TV Cube will add visuals on top of your requests, ...
... so instead of just a voice interface, you'll get graphics and videos too.
EngadgetNathan Ingraham
The Cube also supports the more modern CDC (via HDMI) technology, so the Cube can power up your TV, sound system and even cable box, if you want it to. In a demo, Amazon showed off a routine where you can just say "Alexa, I'm home" — the home theater gear all came to life, along with the lights in the room.
With the Fire TV Cube's tight cable integration, you can also ask it to turn on a certain channel, or watch a certain show and it will search through your services and live TV provider to find the content you're looking for.
The box is priced at $119.99, which, compared to the $69.99 Fire TV, and $199 Apple TV, is incredibly reasonable. If you want a discount, you can pre-order today for $89.99. It ships June 21st.

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