Sonos launches it's new soundbar “Beam”
Hoping to be your new favorite addition to your living room
Posted on June 6, 2018 11:50 PM.
SonosSonos
On the doorstep of Big Tech’s sprawling stronghold, today Santa Barbara-based Sonos unveiled Sonos Beam, a game changing smart speaker that delivers incredible sound for virtually any streaming content in the rooms people spend the most time in.
The new device is $399, is 60% smaller, and 28% shorter than the Playbase.
The VergeDieter Bohn
It looks nothing so much like a Dieter Rams-designed digital baguette. In black or white, it’s also less imposing than other soundbars, with rounded edges, subtle design touches like a seamless fabric grille that runs around the entire device, and an IR receiver that’s virtually impossible to see.
The best part? The new Sonos Beam is platform-agnostic, and supports Amazon's Alexa assistant, Apple's AirPlay 2, and Google Assistant is coming soon.
It also features a single HDMI port, which is surprising, since HDMI has traditionally been used to video.
HDMI will make it easy to directly interface with the Sonos through TV controls, and automatically route your audio to the speaker.
The VergeDieter Bohn
In a world where every other company is trying to lock consumers into a vertical ecosystem of products, the Sonos approach is to be a neutral translator. It doesn’t provide all of the media services you want but instead makes them talk to each other.
Just like other Sonos speakers, the Beam can pair with your other Sonos devices to create a more immersive audio experience.
For consumers waffling between a Google Home ($99), Apple HomePod ($349), the Beam provides a good middle option, with Google Home prices and HomePod quality. The Sonos Beam will ship starting July 17th, and you can preorder it today.

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