Discussion
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
Hi everyone, I'm Veronica! Currently, I'm the host of Dear Veronica for Engadget, where I answer viewer questions on everything from technology to social media etiquette. I'm also the host of Sword & Laser, a science fiction and fantasy book club, podcast, and video show.
I started my career as an editor for CNET, and my continued love of technology has found a new outlet as a startup advisor. I've worked with companies such as Goodreads, About.me, Forge, Chic CEO, Trippy.com, and others.
I'm currently working on two TV projects right now, and have hosted shows for BBC America and HBO. Looking forward to answering your questions here today about any of these projects and more!
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Baratunde
@baratunde
How did you get to be so awesome, and has anyone ever quantified your level of awesome??
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@baratunde I believe the measurement is done in burritos, so I'm approximately 33 burritos worth of awesome.
Elise Ramsay
@eliseramsay · Head of Community @ Eyegroove
@veronica Hey Veronica! I'd love to hear 1) what you find rewarding about TV vs online video, and how your process is different (or similar!) per medium. Also, 2) Who makes for a better date, Cthulhu or a ghost? 🔮
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@eliseramsay it really depends on what kind of date you're looking for. never bet against the old gods.
for the first question, I'd say it's the interactions with viewers that makes it the most rewarding. social media has enabled us to have real-time discussions with fans, sometimes even during the creative process. they have a real say in the content now, which is incredibly valuable.
Josh Muccio
@joshmuccio · thepitch.fm
@veronica What do you think of podcasting so far (what are the pros and cons you've noticed as a host) and what are your thoughts on where podcasting is going in the future?
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@joshmuccio the biggest con has always been, "how do we make any money without pissing off the fans?" especially for those of us who do podcasting as a job, it can be tough. But services like Patreon have made it a lot easier for both creators and fans to make that possible.
I'd like to see Apple / iTunes make it a lot easier for smaller, less ingrained shows get attention, or even to manage their feeds a little easier. They don't offer a lot of support in that area, and that becomes a big hurdle for new shows.
Josh Muccio
@joshmuccio · thepitch.fm
@veronica I totally agree. Those are all pain points I've felt myself. I thought perhaps it was just me 😁
Chloe Nicholls
@thatgirl_chloe
@veronica Hi Veronica thanks for joining us today! I'm really interested to hear your thoughts on the "future of TV" and the media industry?
There has been a huge interest for live streaming apps i.e Periscope and Meerkat, and Facebook just launched Facebook Live (i.e. comedian Ricky Gervais is usually streaming videos with his cat, Ollie) but I think there is an even bigger appetite for rich content (i.e. Netflix generation who want their content on demand, plus produced by online media companies) which is really interesting!
What the TV projects are you working on at the moment?
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@thatgirl_chloe I would echo most of your thoughts -- people want their content where they want it, when they want it, and preferably without interruption. And as I mentioned in other comments, the ability to converse with and take feedback from viewers in real time is changing the game completely. Both of my new shows (which I can't talk about yet, unfortunately) have an element of audience interaction.
Erik Torenberg
@eriktorenberg · Former Product Hunt
Hey Veronica, how do you evaluate the arc of your career? Did you know you always wanted to be doing what you're doing?
Furthermore, what determines success for you professionally? Looking back, what do you want to say you accomplished?
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@eriktorenberg oh boy! that's tough. no, I had no idea that I would end up doing these kinds of things. I went to school for audio production, so I saw myself as a sound engineer or studio tech. I fell into podcasting because I was a listener and understood how the production and promotion worked.
Success for me if being able to have fun at my job, and make content that people enjoy. If I encouraged another woman to make her career in tech or media, I'll be happy.
Joe Ketterling
@joefitness · Owner, joefitness
@veronica Quick! First 5 words that come to mind! Go!
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@joefitness coffee snack burrito dog bowl
Irina Jordan
@irinajordan · Director of Inbound Marketing
@veronia What social media platform holds the most promise now for developing relationships and for connecting with customers / fans and in the next 5 years based on the current landscape and why? Thanks!
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@irinajordan I don't know if it's been invented yet, honestly. I like the combo of Google Hangouts and live chat, but there's a lot more there that needs to be fixed first. Moderation is always a factor, and we're just not there yet.
Jim @ CWPBIZ
@cwpbiz · CHANGE with PURPOSE
@veronica Moderation has been my biggest challenge.
Alex Carter
@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Both you and your husband host great podcasts =), do you listen as well? If so, what podcasts are you most excited about right now?
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@alexcartaz I listen to too many shows!! I love 99 Percent Invisible, Radiolab, Mystery Show, Song Exploder (I don't listen to a lot of tech shows, weirdly). Though ReplyAll is one of my new favorites.
Matt Wiseman
@mattwiseman · Product guy ex-Google, YouTube
@veronica thanks for the AMA! What are the 3 or so most painful things you have to deal with in making your shows that there should be awesome tools to help you with?
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Veronica Belmont
@veronica · Destroyer of Worlds (and PM at Growbot)
@mattwiseman getting people to actually use the collaboration tools, like Slack. sometimes it's like speaking into a void. Great online scripting software would be nice. I currently use Google Sheets for all my scripts, and it's just not a perfect solution. And finally, scheduling! I just need a few extra clones around here....