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Tamara Mellon

Creative Director of Tamara Mellon & Co-Founder Jimmy Choo. Author of In My Shoes

THIS CHAT HAPPENED ON October 13, 2015

Discussion

@tamaramellon · Founder & Chief Creative Officer, Tamara

Hello, Tamara here. You may know me as the Co-Founder of Jimmy Choo. I am now also the Founder and Creative Director of Tamara Mellon, and author of In My Shoes. I am excited to be answering your questions today, so please fire away.

upvote share tweet・2 years ago

Erik Torenberg

@eriktorenberg · Former Product Hunt

Hey Tamara. Welcome! What's something you used to fervently believe that you now see as misguided?

upvote share tweet・2 years ago

Tamara Mellon

@tamaramellon · Founder & Chief Creative Officer, Tamara

@eriktorenberg the way we used to build brands with wholesale retail will not happen again.

upvote share tweet・2 years ago

Harry Stebbings

@harrystebbings · Podcast Host @ The Twenty Minute VC

Thanks so much for joining us Tamara. My question is, what was the most challenging moment of building the brand and how did you overcome it. Would love to have you on The Twenty Minute VC if you ever feel like a podcast! Harry

upvote share tweet・2 years ago

Tamara Mellon

@tamaramellon · Founder & Chief Creative Officer, Tamara

@harrystebbings I'm still building my new brand and still facing daily challenges how to do that in a new digital world

upvote share tweet・2 years ago

Michelle A. Myers

@m_audsleymyers · Entrepreneur

Hello Shoe Goddess! I would like to know if you were starting all over again today with no funding and no following in the luxury market where would you start an why? Also, would sustainability, B Corp, transparency etc be a part of your vision? Finally from a bigger perspective what do you see as your purpose in life? Thank you! Michelle

upvote share tweet・2 years ago

Tamara Mellon

@tamaramellon · Founder & Chief Creative Officer, Tamara

@m_audsleymyers I would start only on line and have transparency on pricing

upvote share tweet・2 years ago

Alex Carter

@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻

What has been the most valuable insight you've learned over your career? Thanks!

upvote share tweet・2 years ago

Tamara Mellon

@tamaramellon · Founder & Chief Creative Officer, Tamara

@alexcartaz innovation is the most important.

upvote share tweet・2 years ago

Emily Hodgins

@ems_hodge · Community and Marketing, Product Hunt

Hi Tamara, thanks so much for joining us today! 🙌What have been the biggest challenges you've had to overcome during your career? How do you approach difficult situations?

upvote share tweet・2 years ago

Tamara Mellon

@tamaramellon · Founder & Chief Creative Officer, Tamara

@ems_hodge being a woman has been a challenge, that I didn't realize I would face when I was younger.

upvote share tweet・2 years ago

Emily Hodgins

@ems_hodge · Community and Marketing, Product Hunt

@tamaramellon @ems_hodge What certain situations were challenging because you were a woman? Do you think the industry has changed at all in the years you've been working in it to make positive steps to address this?

upvote share tweet・2 years ago

Corley

@corleyh · COO @ Product Hunt

Hi Tamara - thank you so much for joining us! It is great to have you take the time to share your story. You are one of the people who played a major role in shaping the luxury market for shoes - I always think of you as the person who made it more accessible for younger women and redefined what it meant to wear beautiful shoes. They were no longer just simple and beautiful, but they became statement pieces. Was that always your vision for Jimmy Choo? What was the tipping point for you? And finally, what did you do to keep focused on the end game?