Tamara Mellon

Creative Director of Tamara Mellon & Co-Founder Jimmy Choo. Author of In My Shoes

THIS CHAT HAPPENED ON October 13, 2015

Discussion

Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
Hello, Tamara here. You may know me as the Co-Founder of Jimmy Choo. I am now also the Founder and Creative Director of Tamara Mellon, and author of In My Shoes. I am excited to be answering your questions today, so please fire away.
Erik Torenberg@eriktorenberg · Former Product Hunt
If you were running Product Hunt and wanted to expand into fashion, how would you think about it?
neeharika sinha@neeeharika · Google, Threadchannel
@eriktorenberg I do not see fashiontech collection on product.. can i share my collection at product hunt?
Andrew Ettinger@andrewett · PMM @Twitter // Previously @ProductHunt
@neeeharika @eriktorenberg Link me! I'd love to check it out. cc: @bentossell
neeharika sinha@neeeharika · Google, Threadchannel
@andrewmettinger @eriktorenberg @bentossell Here is quick collection which i will edit weekly: https://www.producthunt.com/@nee...
Marc Brisebois@marcbrisebois · Product developer in Fashion
Tamara what do you you think about social media and Luxury? How can online luxury store compensate with the missing experience of the feeling of the materials (and the smell for shoes)?
Erik Torenberg@eriktorenberg · Former Product Hunt
Hey Tamara. Welcome! What's something you used to fervently believe that you now see as misguided?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@eriktorenberg the way we used to build brands with wholesale retail will not happen again.
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
Thanks so much for joining us Tamara. My question is, what was the most challenging moment of building the brand and how did you overcome it. Would love to have you on The Twenty Minute VC if you ever feel like a podcast! Harry
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@harrystebbings I'm still building my new brand and still facing daily challenges how to do that in a new digital world
Michelle A. Myers@m_audsleymyers · Entrepreneur
Hello Shoe Goddess! I would like to know if you were starting all over again today with no funding and no following in the luxury market where would you start an why? Also, would sustainability, B Corp, transparency etc be a part of your vision? Finally from a bigger perspective what do you see as your purpose in life? Thank you! Michelle
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@m_audsleymyers I would start only on line and have transparency on pricing
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
What has been the most valuable insight you've learned over your career? Thanks!
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@alexcartaz innovation is the most important.
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
Hi Tamara, thanks so much for joining us today! 🙌What have been the biggest challenges you've had to overcome during your career? How do you approach difficult situations?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@ems_hodge being a woman has been a challenge, that I didn't realize I would face when I was younger.
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
@tamaramellon @ems_hodge What certain situations were challenging because you were a woman? Do you think the industry has changed at all in the years you've been working in it to make positive steps to address this?
Corley@corleyh · COO @ Product Hunt
Hi Tamara - thank you so much for joining us! It is great to have you take the time to share your story. You are one of the people who played a major role in shaping the luxury market for shoes - I always think of you as the person who made it more accessible for younger women and redefined what it meant to wear beautiful shoes. They were no longer just simple and beautiful, but they became statement pieces. Was that always your vision for Jimmy Choo? What was the tipping point for you? And finally, what did you do to keep focused on the end game?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
With my new brand I will make luxury even more democratic. End game is always about beautiful product.
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
What one moment during your career surprised you the moment, and why?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@ems_hodge what surprised me the most was how many people read my book and how it inspired them to keep going !
Russ Frushtick@russfrushtick
What's your take on the high-end sneaker phenomenon?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@russfrushtick I'm a coverage girl, but it high end sneakers will only get bigger.
Ben Tossell@bentossell · newCo
what would the you of 2 years ago think of yourself today?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@bentossell I feel like I am the me of two years ago ! If it were me ten years ago... I wouldn't believe all that has happened.
neeharika sinha@neeeharika · Google, Threadchannel
Hello Tamara! Thanks for bringing Great shoes to market. Do you think the influence of tech in fashion Will be more on the manufacturer side or more on the consumer side in coming 5 years. What Are your thoughts on 3D printed shoes?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@neeeharika I think the influence of tech will be on both sides. On product and consumer shopping. Love 3 D printed shoes !
Justin F Harris@justinfharris · Co-Founder, Beehive
Hello Tamara, Thanks for doing this AMA. What is the one piece of advice you would give to your younger self? Jimmy Choo and Tamara Mellon have such great branding, any advice for companies on how to create a strong brand and image?
Melissa Joy Kong@melissajoykong · Content, Product Hunt
You win the unofficial award for best shoe collection of any guest we've ever had on our LIVE series! :-) Many want to achieve success in the fashion world, but few ever do. Given your own story, and your observation of other successful peers in the fashion world, what do you think are the 2-3 factors that distinguish those who succeed from those who don't?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@melissajoykong I would say passion, drive and belief in oneself are crucial for success.
Marc Brisebois@marcbrisebois · Product developer in Fashion
Hi Tamara, I know your "Tamara Mellon" line follow a different delivery schedule than the rest of the fashion world. Since you compagnie has been around for fews season are you still felling the same way about this concept? What's the respond from stores that carry your brand?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@marcbrisebois I absolutely believe in buy now, wear now delivery. Women today want the newness and the excitement of new product. Wholesale remains on the traditional fashion calendar, which is difficult, but we have retail partners that have been great supporters of my brand.
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
@marcbrisebois it's very difficult to sell into wholesale with a new calendar, they are not ready for buy now wear now. On line it works really well.
Andrew Ettinger@andrewett · PMM @Twitter // Previously @ProductHunt
I'm going to get a bit creative here: In terms of creating a successful high-end shoe brand, distribute 10 points (more points = more important) across the following attributes' that lead to success: a. Creativity/Design b. Quality c. Marketing For example: Creativity/Design - 5; Quality - 3; Marketing - 2
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
Creativity design 4 quality 4 marketing 2
Andrew Ettinger@andrewett · PMM @Twitter // Previously @ProductHunt
How many types of shoes should a man own? Like what is the bare minimum a man should own? Also, what are those types?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
He should own 2 classic for work 1 sneakers 1 boot
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
What advice would you give your 16 / 18 / 25 year old self? Would you do anything differently?
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
I would speak up a lot more and understand my value
Erik Torenberg@eriktorenberg · Former Product Hunt
What most interests you about Silicon Valley & the tech world (which of course is much broader...)
Tamara Mellon@tamaramellon · Founder & Chief Creative Officer, Tamara
Digital is eating every industry and how are we all going to adapt.