Hi Seth! Thanks for your time! ❤️️
In regards to, " All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World":
1. Is the future of effective marketing in authenticity?
2. How can brands avoid the pitfall of turning "authentic marketing" into the next meaningless buzzword that we'll all learn to ignore?
3. What have you observ…See more
@nikkielizdemere I define authenticity a little differently. For me, it's not "what do you feel like doing", because that's unlikely to be useful.
Instead, I define it as, "consistent emotional labor"
Show up as a pro.
Keeping promises.
Even when you don't feel like it.
Especially when you don't.
