Seth Godin
Seth Godin

Seth Godin

Author and Entrepreneur

THIS CHAT HAPPENED ON May 08, 2017

Discussion

Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
Hi, I'm Seth Godin, author, entrepreneur and maker of ruckuses. In addition to starting, building and selling two internet companies, I think and write a lot about marketing. Without that, without the ability to spread ideas, none of the work on product pays off. I have a new seminar starting this week, and I'm here to answer your questions about how to integrate marketing early, long before you think it's time. Your ideas deserve it.
Ben Tossell
Ben Tossell@bentossell · newCo
If you started or were part of a new company and you were in very early stages but wanted to 'figure out' the marketing strategy in 30 days, what would you focus on?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@bentossell Sell ten. Find a tiny audience and engage them. Nowhere to hide. No miracles on the horizon. If it's not good enough for them, who is it good enough for?
Filip Van Hove
Filip Van Hove@filip_van_hove · Product Manager
How would you balance reading and actually building a business? I find that reading could also be a from of productive procrastination. (AKA: reading too much, doing too little) Ps. You are an amazing writer & creator. Huge props!
Nisha Baxi
Nisha Baxi@nisha · Product Marketing @ Facebook
@filip_van_hove yes! Warren Buffett reads so much and somehow has it all.
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@filip_van_hove Thanks Filip. You've just identified your version of the Resistance (go read the War of Art if you haven't). Now that you know what it's like, dance with it. Every time you feel like reading, make a promise instead. A generous promise to someone you can serve. Maybe for money, maybe for free, but always generous. Then keep the promise. That's the habit that every successful builder I know has.
Zakaria Ouhra
Zakaria Ouhra@zakariaouhra · iOS engineer
What is your #1 startup lesson for first time founders?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@zakariaouhra Aim for the smallest possible audience. By possible, I mean the smallest you can live with. Delight them first and always.
Garrison Snelling
Garrison Snelling@dev_gar · Co-Founder, Opel Pay
@seth_godin so I'm building an app for my chronically ill Fiancé and we are going to live together in 60 days... Does that count as "the smallest you can live with"? She's rather small as well!
Ayrton De Craene
Ayrton De Craene@ayrton · Code @ Product Hunt
What is the number one piece of advice you ever received?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@ayrton Remember Rule #6 Which came from Ben and Roz Zander, who wrote the amazing book, "The Art of Possibility" What's rule 6? Don't take yourself so damn seriously. But the corollary is much more important: Take other people more seriously. Empathy matters. It changes the world.
Jacqueline von Tesmar
Jacqueline von Tesmar@jacqvon · Community at Product Hunt ⚡️
What are the biggest mistakes that you see founders make when it comes to marketing?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@jacqvon My question for the Product Hunt community has two parts: 1. How do you define marketing? Is it the stuff you slap onto the thing you made, after you make it? The necessary hassle you have to go through to actually get paid enough to make another piece of software or another cool product? And based on your answer… 2. What would happen if marketing happened before you began? What if the action of making something people want is more important than trying to get people to want what you made? Perhaps the definition of a good product, then, is: Great marketing, executed properly through good engineering.
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
@seth_godin @jacqvon Love that answer!
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
My question for the Product Hunt community has two parts: 1. How do you define marketing? Is it the stuff you slap onto the thing you made, after you make it? The necessary hassle you have to go through to actually get paid enough to make another piece of software or another cool product? And based on your answer… 2. What would happen if marketing happened before you began? What if the action of making something people want is more important than trying to get people to want what you made? Perhaps the definition of a good product, then, is: Great marketing, executed properly through good engineering. That's at the heart of the new seminar we're launching (registration closes on Friday). Product Hunt folks save $50... Here's the details and here's the coupon: https://themarketingseminar.com/ https://sethgodin.teachable.com/...
Alan Cassinelli
Alan Cassinelli@alancassinelli · Director of Marketing at Need/Want
What do you wish every marketer would know?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@alancassinelli That it's not about you. That we're ignoring you. That we are waiting for you to be amazing. That you have more leverage than you know. And that if you try, you don't have to sneak around.
Alan Cassinelli
Alan Cassinelli@alancassinelli · Director of Marketing at Need/Want
@seth_godin thank you, great advice!
Shankar Ganesh
Shankar Ganesh@_shankarganesh
What's the secret to consistently writing a blog post everyday for years?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@_shankarganesh that IS the secret. Do that and you can find the next question will answer itself: how can you write something worth reading?
Nikhil Jois
Nikhil Jois@nikhiljoisr · Co-founder, Eventosaur
Seth, your ideas have helped me come up with better ideas. Thank you. I wanted to ask you about platforms and mediums. You have always been choosy about how you spread your ideas. Books, email/blog, a few courses, and Alt-MBA. How do you choose your medium and how do you eliminate a medium as a choice?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@nikhiljoisr Are you able to build an asset? Are you the product or the customer? Is there enough focus to gain momentum? Where are the boundaries?
Nichole Elizabeth DeMeré
Nichole Elizabeth DeMeré@nikkielizdemere · Co-Founder PurposeBeyondProduct.com
Hi Seth! Thanks for your time! ❤️️ In regards to, " All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World": 1. Is the future of effective marketing in authenticity? 2. How can brands avoid the pitfall of turning "authentic marketing" into the next meaningless buzzword that we'll all learn to ignore? 3. What have you observed in the authentic marketing space over the last decade since you wrote that book?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@nikkielizdemere I define authenticity a little differently. For me, it's not "what do you feel like doing", because that's unlikely to be useful. Instead, I define it as, "consistent emotional labor" Show up as a pro. Keeping promises. Even when you don't feel like it. Especially when you don't.
Jo Ann Martinez
Jo Ann Martinez@joannmwvc · Advisor
What are the main challenges and opportunities you've found in the process of early integration?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@joannmwvc Jo Ann, I didn't want to leave your question unanswered, but I confess that I'm at a loss. I'm not sure what you mean. I'm sorry.
Jo Ann Martinez
Jo Ann Martinez@joannmwvc · Advisor
@seth_godin Pardon the vagueness. Trying again... What are the main challenges you find startups typically encounter when marketing early? And how have some turned those challenges into opportunities?
Andrew Ettinger
Andrew Ettinger@andrewett · 👟 @wearAtoms // ex @Twitter @ProductHunt
What's a misconception you think a lot of people have about marketing?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@andrewett It's not really a misconception, it's merely incomplete: Many marketers are selfish jerks, short-sighted, non-truth-telling and hardly worth emulating. BUT That's not all of us. The other marketers figure out what people seek, connect them, give them something that makes their lives better, something worth talking about, and then keep their promises. I'm proud of that sort of marketing.
Theoharis Dimarhos
Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Hi Seth! If you were trying to start a monthly meetup for salesmen & marketers what are 3 things you would make sure to do to make it a success?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@theo_dimarhos I've actually done this. I'd ask every person to come with two things: A risky thing they did that didn't work. And one that did. If it's not risky enough, heap scorn on them. And then applaud all the generous risks and learn from them.
Theoharis Dimarhos
Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
@seth_godin That's great, thanks Seth. Hope to see you in Austin sometime soon.
Seth Williams
Seth Williams@sethbwilliams · Designer, Product Hunt
What does success look like for you?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@sethbwilliams Being named "Seth" is a great place to start. And then, I think, it has to be on your terms, not the market's, not your in-laws. For me, it's to do work that matters. That changes things for the better. That people would miss if it were gone.
Jake Crump
Jake Crump@jakecrump · Community Team with Product Hunt
What is your morning routine?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@jakecrump oh no, not the hemp shake with banana question! The good news is that it doesn't matter...
Chad Whitaker
Chad Whitaker@chadwhitaker · Product Designer at AngelList ✌️
What are your top tips for public speaking?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@chadwhitaker Speak! Speak again! Speak again! After you've done fifty speeches, then ask the question again. But it's a mistake to try to get it right before you do it. No one learned to walk this way. Or ride a bike.
Jonathan Antoine
Jonathan Antoine@jonathan_antoine · Product designer, Stepstone
Hi Mr. Godin, First, thanks for all the great content you provide, that's really helpful. I have two question: 1- What will be your growth strategy(acquire first user) for a new game app on mobile ? (or mobile app in general) 2- If you had 20 000$, how you will optimise the development of that app(product dev., growth) ? In other words, How will you split the capital (knowing that I am not developer but designer)? Thank you for your time Have a great day! Jonathan (From Belgium)
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@jonathan_antoine Thanks Jonathan. The big mistake mobile creators make, again and again, is that they don't build virality in. Without that at the core, you have a statistical chance of zero. Either you have to build a tribe/platform/asset outside the app, or the app itself must work to create it.
Abhisek Vyas
Abhisek Vyas@abhisek_vyas · Student - Rutgers University
What is the value of college in an age where youtube can teach me more than any professor ever could? How should students, like me, reap the most out of their time in college?
Nisha Baxi
Nisha Baxi@nisha · Product Marketing @ Facebook
@abhisek_vyas networking IRL. Nothing beats human interaction and interacting with like-minded humans.
Abhisek Vyas
Abhisek Vyas@abhisek_vyas · Student - Rutgers University
@nisha That's what I've been doing, I realized freshman year I wasn't paying to learn, I was paying to be around others who made it to where I am.
Nisha Baxi
Nisha Baxi@nisha · Product Marketing @ Facebook
I've been asked "What are the top 5 places you'd go when delivering content to developers?" I want to build a targeted syndication strategy but want to make sure I'm using the right mediums. How can I look at this more holistically instead of tactically?
Seth Godin
Seth Godin@seth_godin · Author, entrepreneur, teacher
@nisha The best medium doesn't look like a medium. It's the audience. That's how Github spread, and Product Hunt too. People telling people. It requires you to make something worth talking about! So yes, the new Microsoft laptop is an example of that. Your engineers are your best marketers.