Rodney 'Darkchild' Jerkins

CEO Evolve Music, Media & Tech, Seventy7 Music Publishing



Rodney Jerkins@rodneyjerkins · CEO
I'm Rodney “Darkchild” Jerkins. I’ve been blessed in my 20 year career as a producer and songwriter in the music industry to have won multiple grammy awards and sell over 200M records worldwide. I’m also a passionate media executive and technology investor, board member of the Grammy Association, a devout Christian man and loving husband and father to 4. Some issues, and topics that i’m passionate about are, fair compensations for creators, new cutting edge technologies, investing, publishing, putting family and god first while keeping a balanced work-life/home-life, and the evolution that technology has and continues to have on the music and entertainment industries. Thank you for joining me on this chat! I appreciate all the questions and I look forward to the next one! Sincerely, Rodney “Darkchild” Jerkins Missed the chat or want to read more? Here’s a link to a few of my steps on finding that perfect work-life balance.
No Name@nonameforme23
Is there anything new that we can expect from your sessions with MJ in the near future? Notably "Can't Get Your Weight Off Of Me" and "Cheater 2001", been waiting long for these two :)
Rodney Jerkins@rodneyjerkins · CEO
@nonameforme23 I love that you're a fan :)
Ryan Hoover@rrhoover · Founder, Product Hunt
Hey, Rodney! I could ask you a ton about your experience working with Michael Jackson, TLC, Kanye, and dozens of others but I'm super curious what up-and-coming artists you're digging right now.
Rodney Jerkins@rodneyjerkins · CEO
@rrhoover What's up Ryan! Thanks for allowing me to be on Product Hunt. What a wonderful platform you have created for products, entrepreneurs, and brands. To be honest, I'm truly excited for our new artists we just signed. One being my daughter, Heavenly Joy (@HeavenlyJoySing) who was just featured on Little Big Shots and AGT. I'm also excited about James Graham who is a new singer/songwriter from the UK (@ItsJamesGraham) and a talented singer/songwriter DB Bantino (@DBbantino). I'm always looking for what's next.
Uhma@deleted-594972 · Brr
Hello Rodney, 4 years ago, we wanted to create a web based and mobile product that would streamline logistics of concert organizing into one single place (delivery of equipment, artists hotel info, flight info, distribution of backstage passes, trouble tickets, et cetera ). Unfortunately we could not reach any professionals in music industry to validate demand. What tools do you guys use to manage everything related to organizing concerts? Thank you.
Rodney Jerkins@rodneyjerkins · CEO
@victorpolyushko Hi Victor, Thats a great idea and one you should absolutely look more into and perhaps even bring to fruition. In terms of demand, I can tell you there is a demand for useful software and technology tools to help streamline concert organization. There are of course, some major companies that I assume would have internal tools that specialize in concerts that you may consider reaching out to, for example Live nation, AEG, Ticketmaster, etc. even some of the smaller yet still established brands, like Bands in Town, to legitimize demand.
Mayday Carter@maydaypro · Producer/ Songwriter
Yo Rodney, What is one of the best things you learned from Teddy Riley? And happy birthday for tomorrow bro. Mayday
Laf. Julius@laf_julius · co- founder @evolvesports
Good day Rodney, Hope all is well.. You produced some of the greatest songs and wrote the best hits...what was it like working with MJ? What are some of your daily rituals when working in the studio and balancing tapping into creativity with family life? would love to connect with you on any projects you currently have going on in music technology and creative endeavors...what's the best way to contact. team has some amazing concepts. It's a honor to talk to a livinglegend...happy early bday man! ✌🏾to the greats!
Rodney Jerkins@rodneyjerkins · CEO
@laf_julius Working with MJ was the greatest experience of my life. Getting to witness his greatness, not only in the studio, but as a human being, was something I'll always cherish. To your other question, please check out the link to my LinkedIn article on balancing work and home life. Thanks so much for the birthday wishes! My twitter is great way to get my attention. I check it regularly. Stay in touch.
Andrew Ettinger@andrewett · 👟 @wearAtoms // ex @Twitter @ProductHunt
How do you think crowdfunding can fit into the entertainment industry?
Rodney Jerkins@rodneyjerkins · CEO
@andrewett I love the idea of letting fans get involved in musician and artists careers. It allows fans to feel connected in a personal level and helps content creators to be able to execute on their passion and creativity without having to rely directly on corporations and industry entities that may slow down progress. DIY and crowd funding platforms, like Kickstarter, can be utilized by content creators and create a huge impact on their brands and businesses.
Emily Hodgins@ems_hodge · Operations @ Product Hunt
Who are some people you've worked with that have inspired you? How have they influenced the way you work?
Thomas Stöcklein@tomstocklein ·
What are the top 3 items on your bucket list?
Thomas Stöcklein@tomstocklein ·
How do you balance work and family life? How do you limit screen time for your kids?
Thomas Stöcklein@tomstocklein ·
Spotify or Apple Music?
Landon Maurice@landonmaurice
Hello! Full Moon is one of my favorite projects of all time. That album is so creative and unique that when I hear it, I feel like you, Brandy, Lashawn Daniels, and the other creators involved actually flew to the moon to create this masterpiece. I'm curious to know what was the thought process behind this project and how were you guys able to create a sound that was so magical?
Rodney Jerkins@rodneyjerkins · CEO
@landonmaurice What's up Landon! We definitely didn't go to the moon LOL, but great idea! Honestly, we just wanted to make something that people could be inspired by and look back and say "WOW, that was a great timeless monster of an album." Because you're telling me this, MISSION ACCOMPLISHED! Thanks man!
Eric@sodafirm · CEO, Sodafirm
Hi Rodney, thank you for taking the time to answer questions. :) You have done lots of great collaborations. When it comes to trying to collaborate or establish a connection with someone you would like to work with, but have not met them or have a association with them. What would you say is the best course of action/approach, specifically in the music industry?
Rodney Jerkins@rodneyjerkins · CEO
@sodafirm Hey Eric, Establishing a connection in any industry is a very delicate situation and so you’re questions is a great one. Specially pertaining to the music industry in my opinion you have to find the right mix of respect with un-wavering passionate determination. When I was young, I used to buy a bus ticket with what little money I had earned working and travelled to New York City to stand out side handing my music to A&R’s only to watch them round the corner and throw it in the trash. Never stop believing in yourself and find unique and innovative ways to get the attention of those you’re seeking to create lasting relationships with.
Koga@newbigarata · Ara
Hello Darkchild I love your 'EVOLVE MUSIC'' Would you play ''You rock my world 'on instagram ?? I wanna listen to ...
Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Hey Rodney! What are some tech or networking events that you've enjoyed going to and what are a couple of things that made them special over others?
Rodney Jerkins@rodneyjerkins · CEO
@theo_dimarhos Hey Theoharis, Re-code was a very interesting event in that it allowed creators such as myself to have candid conversations with streaming executives and technology companies that are changing the landscape of music. I was also recently a panelist at Imsta Fest in Los Angeles and at the Lake FX Summit in Chicago and I enjoyed hearing new artists and seeing how technology is being immersed and accepted by the future generations in music.
Norbert Kardos@norbert_kardos
Hey Rodney, If I would like to work whit you how to reach you?
Tiki@tikigwenee791 · I am a song lyricst
Who would you like to work with again. And who would you like to work with that you haven't yet.
Mike Coutermarsh@mscccc · Code @ GitHub
Hi Rodney, what's your morning routine like? Is there anything you always do?
Rodney Jerkins@rodneyjerkins · CEO
@mscccc Pray, Eat, Work, Play, Work, Pray, Sleep. On the daily!
Koga@newbigarata · Ara
What do you think about Prince ??
Cherie Hu@cheriehu42 · music industry thinker/writer
What is one important piece of advice you would give to indie/DIY musicians looking to incorporate tech into their marketing/branding strategy in a smart way? What do you think is often overlooked?