Niv Dror

Niv Dror

Social 🔑at Product Hunt

THIS CHAT HAPPENED ON July 13, 2016

Discussion

Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
Hey everyone, I’m Niv (@Nivo0o0 - on - everything). I run all things social at Product Hunt, make GIFs as a competitive sport, and write the morning Tech Newsletter. Before Product Hunt I was the Community Manager at Meerkat (found out about it on Product Hunt! Joined about a week later pre-SXSW), and prior to that I was an Analyst at DataFox. If you tweet me I will respond with a DM and fav 😀 (feel free to ask me anything outside the live chat as well). Thanks for joining, ask me anything!
Jason Meeks
Jason Meeks@jasonkristofor · Making vision a reality @ISMConnect
If you were left on a deserted island with the choice of A) A box of La Croix B) 12 bottles of Soylent or C) An emoji pillow (of your choice) - which would you choose?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@jasonkristofor you know, I've been experimenting with this exact scenario on weekends. On a deserted island the Soylent and LaCroix would be too hot to drink. I would choose the volleyball shaped emoji pillow and call it my Wilson. 🏐
Jason Meeks
Jason Meeks@jasonkristofor · Making vision a reality @ISMConnect
@nivo0o0 strong choice Niv : )
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
What is the worst thing you would do to get Twitter verified?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@bentossell I would do anything. And there would be no judging. On a practical note though... I actually would, theoretically, do an internship at a tech publications if it meant getting verified in the process ✅😁 https://twitter.com/Nivo0o0/stat...
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@nivo0o0 @bentossell Maybe i should try help you with this. Maybe.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
@nivo0o0 @mattnavarra @bentossell I think Twitter should offer an account verification option to all users in order to eliminate (or at least reduce) spam/fake accounts and bots posting spam. Would definitely improve the user experience...
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@tomstocklein 🐥✅✊
Thomas Soerenes
Thomas Soerenes@soerenes · Email Marketing Specialist
What's your five year plan for yourself and for social at Product Hunt?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@soerenes 5 year plan for myself is a little hard to say, I never really plan that far ahead (I should). For social at Product Hunt, we have quite a few different Twitter account like @ProductHuntGIF, @ProductHuntKeys, and a bunch of vertical specific account that we're working on growing. Also, @ProductHunt in VR (by latest obsession would be something to think about) 😇
Elkanah Carnell Reed
Elkanah Carnell Reed@elkanahreed · CEO, Eleven Digital, Inc.
@nivo0o0 @soerenes @producthuntgif @producthuntkeys @producthunt Are there any specific verticals that you would like to see VR applied to? For me personally, I know some people who are doing cool thing with fashion and commerce.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@elkanahreed ya fashion and commerce make perfect sense. I'm excited about what's happening in Sports and VR already, like the Manchester United vs. Barcelona game at Levi's Stadium summer (side note, I took the image on the left at the game 😊)
Elkanah Carnell Reed
Elkanah Carnell Reed@elkanahreed · CEO, Eleven Digital, Inc.
@nivo0o0 That's dope!
Sydney Liu
Sydney Liu@sydney_liu_sl · Co-Founder of Commaful.com
oh mannn i've been waiting for this moment for my entire life ❤️ but what to ask.... 😮 1) What is something that you think most people don't know about community building? Or common mistakes that people make when building community? 2) Where do you get ideas for social media? Like Trump Kitty or slowing down the Silicon Valley opening. Keep being amazing man!!
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@sydney_liu_sl hey! I've been waiting for you to ask this my entire life. 😮 Regarding community building, I don't know common mistakes related to that. I kind of just know what I did at Meerkat, which happened to work well (from a community perspective) which which was being responsive, listening, really spending an unreasonable amount of time talking to and *collaborating* with your early adopters. Those are actually strong friendships I hold (and they hold within themselves) to this day. What I wouldn't do is making things transactional. Like asking too much of them (they are not your employee...) or if you're a company, which is something I often see with Product Hunt stuff, is tweeted at everyone who upvoted you for example. It seems transactional (and spammy), in comparison to a personal tweet to 5 people who really care about your product. Regarding social media ideas, I think of how to relate concepts that people (or myself) already have an interest in. And there are definitely times when I'm just looking at things at the office thinking what would be funny to tweet out 😄
Andrew Ettinger
Andrew Ettinger@ettinger · 👟 @wearAtoms // ex @Twitter @ProductHunt
Can you walk me through your typical day?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@andrewett yes: 7:05am - Wake up 7:06am - Edit the Product Hunt newsletter based on @rrhoover's comments 7:30am - Send 12:00pm - Take a break from tweeting/#social PH updates 4:00pm - if it's a Monday, open email 6:00pm - start working on Product Hunt newsletter for next day Sleep at various points throughout the day Repeat
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
@nivo0o0 @andrewett @rrhoover and the rest... 🙄
Jordan Gonen
Jordan Gonen@jrdngonen · trying my best.
What is one big misconception about your job ? :)
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@jrdngonen I hate the word "Social Media Manger", slightly like the term publications use for a similar role which is "Social Editor" (which is a more accurate description). The email stuff takes a much bigger part of my day though which I wasn't initially what I was hired for (but I love doing). Don't know how to describe that yet 😁
John Meese
John Meese@johnrmeese · Dean of Platform University
How do you determine which social sites deserve the majority of your attention? How do you measure results from social campaigns?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@johnrmeese great question. The measuring aspect and knowing what to optimize for is something I never really though about before Product Hunt, but now it drives everything that I do. My main goal is driving traffic to the site, so I'm looking at URL clicks very closely (with related goals being community engagement, and being an entertaining account to follow). In terms of platforms, that means we've optimized most for Twitter, email is also one of our strongest drivers, and we've been doing a lot more Facebook the past few months. It also means things like Instagram and Snapchat (which we keep active) are lower in the priority because you can't link directly to the site (but are excellent tools to engage with the community and show cool stuff).
Harry Stebbings
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
My friend, finally we get to ask you the questions! My question is what is the highest converting platform for you with your content and what do you know now that you wish you had know at the beginning?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@harrystebbings highest converting, in terms of clicks back to the site in terms of social, has to be Twitter. It's what we spend most time on. But I've realized that what I do on my own/from @ProductHunt will always be a fraction of the broader community tweeting/posting/sharing stuff, so we're thinking about ways of making everybody else's 'content' better when they share Product Hunt stuff (utilizing off of existing work that I do throughout the day anyway).
Zach Cmiel
Zach Cmiel@zach_cmiel · CEO, PoKoBros
What are your thoughts on marketing with Snapchat geofilters?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@zach_cmiel I Snapchat Geofilters! I don't know how to make them, and whenever I'm asked I refer people to my friend @JeffCastillo who is so good at that stuff. It feels like Snapchat Geofilters are hugely underpriced right now (the prices just feel low, like a no brainer, why wouldn't you do one) and that will only go up and Snapchat segments things better once they become more well know and easier to make for the public. We're already seeing that started with tools like this one: https://www.producthunt.com/tech... And this one is cool too, worth a shout out: https://www.producthunt.com/tech...
neeharika sinha
neeharika sinha@neeeharika · Google, Threadchannel
Hello Niv ! love your work. How do you suggest a new company build their community. Best social media to put in money for user growth?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@neeeharika what I know best is Twitter, so my answer may be lean towards that... but I would spend a lot of time working with, listening to, helping, being 100% responsive to the early 'users' (community members) who have shown to have an interest in the future prospects of your product. They are the ones who will form a community around them, which will grow the word-of-mouth. Twitter is good because it's very direct and real-time. Snapchat can be an extension of that as well. Feels like Facebook would require ad spend to really get things started (although I would keep an active presence there as well).
Elkanah Carnell Reed
Elkanah Carnell Reed@elkanahreed · CEO, Eleven Digital, Inc.
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
What's your favourite source of social media and tech news? :)
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@mattnavarra hey Matt! I like The Next Web a lot, particularly in the context of Product Hunt. It seems like we're tweet about similar things quite often, just in a different format (PH product page vs. TNW writeups). I also really like BuzzFeed, they are usually first to write about stuff, I learn a lot from how they do social, and they have such a range between listicles and cat GIFs --> hard core reporting. I love VOX Explainers. Especially for things I'm not as familiar with, I know I can read their summary and be up to date on what's going on. Most things I read are through Nuzzel :)
Paari
Paari@paarikan
Are there any companies you think are using socially really well to engage with their B2B or enterprise customers?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@paarikan Slack! Slack! Slack! They are amazing. And interacting with the @SlackHQ twitter handle from @ProdcutHunt is one of my favorite parts of the job 😊 (example: https://twitter.com/ProductHunt/...) From their end though... They are so responsive. When a 'crisis' goes on they shine even more, a friend of mine @JasonKristofor wrote a whole post on how they handled things when the service was down: SlackDown: A lesson in brand interaction https://medium.com/swlh/slackdow...
Jason Meeks
Jason Meeks@jasonkristofor · Making vision a reality @ISMConnect
Eytan Schulman
Eytan Schulman@eytanschulman · Apple Developer
I used to think you were the CEO of Meerkat for a while because you were the only face I saw in association with the company, do you think others thought the same?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@eytanschulman ahah, I am sure here and there, but often times users don't really think about who the CEO is of the company unless it's maybe in an industry they're in, etc. But Ben is great. Would love to work with him again and learned so much.
Eytan Schulman
Eytan Schulman@eytanschulman · Apple Developer
@nivo0o0 Haha makes sense, yeah being in the tech industry I think about CEOs often :p
Fred Rivett
Fred Rivett@fredrivett · Co-founder @ The Dot
Please sum up your life so far in 140 emoji's or less.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@fredrivett 🇮🇱 👶 ⚽️ ✈️ 🇺🇸 ⚽️🍻👯🎉 🚙💥😵 ☝️ 🤓🤓🤓 🎓 📚🔑 👀 📝* 🐥 🔴🎥 🐱🅿️ 📝** - - - 📝* https://medium.com/@nivo0o0/ment... 📝** https://medium.com/@nivo0o0/the-...
Fred Rivett
Fred Rivett@fredrivett · Co-founder @ The Dot
@nivo0o0 Amazing. Thank you Niv 🙏
Andrew Flynn
Andrew Flynn@andrewpflynn · Growth, Staance
If you had one tip for companies launching on product hunt to best integrate with the community- what would it be?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@andrewpflynn I think what Polymail did for their launch, which is now the 3rd most upvoted product on Product Hunt is brilliant. They made a little Slack community with all their beta users before the launch, got their feedback, listened to them, many of which were happy to support them on Product Hunt. As an extension of that, they captured all the conversation around their product on Product Hunt (with Polymail invites) and routing the way people share it all back to their product hunt page (rather than their website) which puts everything all in one place, generating more interaction. I would also find a way to add value. For example, @nrose (who is today launching is new app on Product Hunt) made community members artistic images before/ during the launch (using his app) which people like to see (as opposed to asking them to do something).
Andrew Flynn
Andrew Flynn@andrewpflynn · Growth, Staance
@nivo0o0 I dig it. Slack community is a great idea. I've thought of doing something similar but throwing a PH Meetup in the Bay Area to provide a place for users to have a good time and some real face to face interaction. There is a glaring lack of SF meetups!
Javier Ramos
Javier Ramos@srjavierramos
What do you think about yourself? 🤔 What do you want to think about yourself in 2020?🔑 Is there any question that you were expecting and nobody asked? If yes, which one? 👀
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@srjavierramos "What do you think about yourself? 🤔" is a deep question! I don't know, but @naval just had a tweet about this which I think is a good answer :) https://twitter.com/naval/status...
Inlovewith01
Inlovewith01@inlovewith01
Niv! Finally a Product Hunt session with you. 2 questions :) 1. If you were a Pokémon, which one would you be and why? 2. What's the best advice you can give in 6 words or less?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@inlovewith01 hey! great questions. 1. Pikachu, because it reminds me of Shendy 🐶 2. "Add value without expecting anything in return" (from @Sacca)
Idean Vasef
Idean Vasef@ivasef85 · Connector / Marketing / Tech Enthusiast
What were your specific duties like as Community Manager of Meerkat and what was one takeaway you learned from your time there?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@ivasef85 It seemed like my entire day consisted of talking to people on Slack, Twitter, DM, email, phone, IRL, etc. I was like bridge/glue between the community and the company. One takeaway, which is more apparent that I'm at Product Hunt, is know what you're optimizing for (in all things..) but specifically in terms of what I could have done better, is in the day to day of the job. i.e. at Product Hunt it's to get traffic back to the site, at Meerkat, from a social perspective, I didn't have that metric top personally optimize for.
Jack Dweck
Jack Dweck@jackdweck · Product Manager at Unroll.Me
NIV! 🙋 1. Product Hunt has 9 different Twitter accounts. Why? And which is your favorite one (besides @ProductHunt)? 2. What are your thoughts on anonymous social media accounts?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@jackdweck great question! Some of the Twitter accounts are for experimenting, some I'm actively trying to grow, some service specific purpose. @ProdcutHuntGIF I am actively trying to grow so it leads to traffic on it's own (without PH RTing), and it's almost like a "Buffer" so if I schedule a tweet from @ProductHunt, I may tweet the same thing at that moment from the GIF account, later to be RT from PH. @ProductHuntKeys is a way to more efficiently distribute Live Chat content without the need to think of a tweet, just a 🔑 @username link and quote image from the chat (this gets more traffic anyway since the words don't distract from the message, which is in the image) @ProductHuntPod @ProductHuntBook and @ProductHuntGame are partly for sharing content related to that and lessening the load on the main account, and partly to retweet and share what the community tweets account (people like to see the notification that a PH account shared it). @ProductHuntLive same as the vertical ones above @ProductHuntLove I haven't actually tweeted from, right now it's only for liking stuff from the community so it shows up on the home page @ProductHuntHi is a life saver. All the "100th upvote" tweets and "added as a maker" tweets we send out used to come from @ProductHunt, which made the account not useable from mobile because the timeline was clogged with a bunch of automated messages (which I didn't like since I was spending so much time putting together the content for it to be diluted...). Now the account is growing faster since people see previous tweets and choose to follow it more often :)
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
If you had to have the head of an animal what animal would it be?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@bentossell Shendy's face is so cute. I want to be Shendy in a different life.
Uhma
Uhma@deleted-594972 · Brr
Hello Mr. Niv, Can you share personal tips on how to deal with abusers, haters, aggressive, dumb etc people who flood your face book, twitter or blog comments? Assuming those individuals are clever enough to use anonymizers and multiple email accounts to register with, in order to make account blocking impossible. I understand it might be a hard question to answer, but maybe you know some useful tricks? Thank you Mr. Niv!
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@victorpolyushko good question, I'm not a good person to answer it though because I end up responding with something snarky which is never gonna help/add/look good from your end, and will likely result in a negative outcome. So I just try to ignore. A useful trick I use, is I block people on Twitter if I spend too much time thinking if to respond or not, or even if the tweet is not about me but I just really don't like what they said, blocking just makes you stop thinking about it and saves time.
Uhma
Uhma@deleted-594972 · Brr
@nivo0o0 >>snarky Thank you Mr. Niv :-)
Shashwat Pradhan
Shashwat Pradhan@shashwatpradhan · CEO/Founder @emberify
What in your experience works on the social side of things for early stage startups?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@shashwatpradhan Twitter, because it's such a direct connect to you and your users. Being responsive and listening to them. People sometimes expect that when tweeting at a "brand" it's tweeting at an empty void, but it shouldn't be that.
Shashwat Pradhan
Shashwat Pradhan@shashwatpradhan · CEO/Founder @emberify
@nivo0o0 thanks Niv! Keep up the good work and them gifs.
Rami Ghanem
Rami Ghanem@rghanem1
How awesome was it meeting your two biggest fangirls IRL (@stephentbiz and I)? By running social at PH, you get a firsthand view of the types of startups launching every day. Considering this, what do you think is 1 thing startups should work on before considering a hard launch? So far, 2016 has been the year of improvements in AI, VR and AR. What will 2017 be about?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@rghanem1 @stephentbiz was GREAT meeting you two at SXSW. So glad we did... :) You're product should be at a stage where, once you've managed to capture people's attention (through Product Hunt) they get value from being on there and using the app. Landing pages and products that are too much in beta will not leave a good impression... so you want people to get/see the immediate value prop, enough to return a 2nd time. Hopefully 2017 will be even more AR/VR! Pokemon is giving people a first hand look at what AR is about through a natural but non-optimal state of looking through your phone... (this is where Google Glass could have worked much better, and Microsoft HoloLens will work wonders). And a lot more VR! Gear VR is finally in the hands of many people now :)
Andrew Ettinger
Andrew Ettinger@ettinger · 👟 @wearAtoms // ex @Twitter @ProductHunt
What is your greatest weakness and why is it that you don't consume solid food?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@andrewett I eat lettuce all the time!
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
If you had to pick 3 pre-revenue startups to invest in right now, which companies would you bet on and why?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@tomstocklein mmm interesting question 1. Magic Leap will change things dramatically, although the valuation is quite pricey for a company without a public product 😄 2. Prisma looks like it's capturing people's imaginations beyond just a standard photo filter app, even sparking fan accounts https://twitter.com/PrismaCultur... 3. Product Hunt 🐱
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
@nivo0o0 Thanks for your response, Niv. Yes, all great choices! Indeed, quite impressive how Magic Leap has raised $1.39BN w/o even having a public product yet and is now valued at $4.5BN or so...
Capri Galaska
Capri Galaska@caprihiggins · Co-Founder @anchorxyz
Favorite GIF ever... ready, set, go! 🚦Also, what’s the best story of something you’ve hunted at PH?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@caprihiggins favorite GIF ever is https://twitter.com/sammy/status... (because I love the reaction @Sammy & @John had when they saw it) and Summize, which I didn't hunt because someone got to it first: https://www.producthunt.com/tech... The app was made by 3 teens who took it to the #1 paid app in the app store, because they had to take it down because so many people were using it and it wasn't meant to handle that much! I met @ramigh (and @stephentbiz earlier this year randomly in SXSW, and the end up having the #1 paid app) 😅
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
Which emoji float and emoji pillow is your favourite?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@bentossell favorite emoji float AND emoji pillow is 😎
Yamir Bhatt
Yamir Bhatt@yamir_bhatt · Motion Graphics Designer
How do I get more followers on intagram? I have page that publishes pics of restaurant dishes.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@yamir_bhatt I don't know Instagram that well, but I've heard things like following then unfollowing, which is not very nice... but effective, since people only see the notification that you followed them, but there's no indicator on a profile if someone follows you back
Yamir Bhatt
Yamir Bhatt@yamir_bhatt · Motion Graphics Designer
@nivo0o0 lol ok. Thanks for your advice.
Idean Vasef
Idean Vasef@ivasef85 · Connector / Marketing / Tech Enthusiast
What's your typical daily routine and work hours like @ product hunt?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@ivasef85 great question, answered above in an earlier question :)
Jesse Caraballo
Jesse Caraballo@jesse_caraballo · Customer Engagement Intern, SYNEK
What's the best way to determine which social media platforms would be best for an intended audience?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@jesse_caraballo it depends on who your audience are and what you're optimizing for. For example, if you're trying to reach a very young demo apps like Shots and Musically are a good place to start, but they don't make sense form a B2B standpoint. And even with Product Hunt... I know the thing I am optimizing for is getting traffic back to the site, so I spend a lot of time on Facebook and Twitter, as opposed to things like Snapchat and Instagram -- which are great and we're active on -- but they don't contribute too much to traffic because you can't link (so they service a different purpose like community building)
Hello, Niv! 1. What would you improve/change in your daily work? 2. Are you cat or dog person? :)
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@ekaterina_kharitonova interesting question. 1. I need to mix up what I do a bit more. I see different products every day but the work flow around social / putting together the email ends up being quite repetitive... 2. Dog person :)
Gabriel Lewis
Gabriel Lewis@gabriel__lewis · 🤔
Do you have any stolen codes?
jack rometty
jack rometty@rometty_ · student
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@gabriel__lewis yes so many
Amrith Shanbhag
Amrith Shanbhag@amrith · Community at Product Hunt & Feathrd
What would you do without GIFs, imagine a post-apocalyptic world where GIFs don't exist :O
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@ambonium lets not think about that!
Pierre-Marie Galite
Pierre-Marie Galite@tsunaze · mobile developer & advice giver
Do you use a goat emoji because the acronym version is G.O.A.T: Greatest of All Time?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@tsunaze I kind of adopted the goat thing from @rrhoover and from following the @EverythingGoats twitter account, which is hilarious 🐐 I have not been using 🐐 in the context of greatest of all time, but I do like that it also stands for that 😎
Maria Podolyak
Maria Podolyak@marysam · Russian tech evangelist :)
Hi, Niv. I have a client, who sells VR sets for kids, MEL Science http://melscience.com I was thinking about sharing it on PH. But I am not sure, if PH is the good target for this product. What are your thoughts on promoting gadgets, IoT, wearables etc. Many thanks!
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@marysam I haven't seen many VR applications for Kids yet, so it's awesome your client is working on one! What are the downsides of posting? It certainly sounds like something I would enjoy promoting :)
Maria Podolyak
Maria Podolyak@marysam · Russian tech evangelist :)
@nivo0o0 Cool! I was thinking PH is more for cloud and apps. Thank you for replying. I will DM you on Twitter.
Sarthak Grover
Sarthak Grover@sarthakgrover · Consumer Tech 
Hey Niv! Heard "Pokémon Go" is looking for someone to lead their Social efforts...at the cost of getting Ryan jittery (at the thought of you leaving PH), how interested would you be in something new like that? Also - LaCroix vs GIF's - What would you pick if one of them had to go away forever. Obviously a very realistic scenario.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@sarthakgrover ahah I saw that opening! (and retweeted it from @ProductHunt) 😁 If I wasn't working at Product Hunt it's certainly something I would have been interested in, but was not tempted to go explore that :)
Theoharis Dimarhos
Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Hey Niv! How do you manage your relationships with everyone you meet and create a useful network for yourself?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@theo_dimarhos great question. Twitter is a great place build and maintain a network with lightweight interactions (as opposed to phone calls and meeting for coffees). I've built most of my network through relationships that either started or developed through Twitter, then might have transitioned to email, or DM, or a phone call, a coffee meeting, stuff like that. But only for specific reasons (at first at least). A general guideline for someone trying to build network is adding value without expecting anything in return. Just give give give help out, people are usually open to that. Sooner or later a relationship naturally develops and they want do help you out :)
Shiva Singh Sangwan
Shiva Singh Sangwan@shivagg · 1947🌎
Hey Niv, what is your all time favorite GIFY 🤔?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@shivagg this one that I made when the new Shots App launched! :) https://twitter.com/sammy/status...
bryan s arnold
bryan s arnold@bryansarnold
What did you learn at Meerkat that helped you in your transition to ProductHunt?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@bryansarnold the most practical thing was learning how to speak as a "brand" from a high profile twitter account, which is something I really wasn't familiar with a the early days of Meerkat. Also making GIFs, I started learning how to do that at Meerkat and now I do it regularly as part of my job :)
Igor Stefurak
Igor Stefurak@druh_opryshok · Founder of Workcelerator.com
Do you know you are the second famous person at Product Hunt?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@druh_opryshok I did not, but that's flattering 😊 I guess a similar thing kind of happened at Meerkat given the public facing (from an online standpoint) nature of my job
Rob
Rob@mrfunkyfairy · Ice Cream Creator
Hey Niv - always super pleased to see you, my question is how do you allocate your time with all the new products that are being constantly released, Its incredibly easy to spend time in the phone bubble, do you set any time alarms / processes to ensure your day stays on track?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@mrfunkyfairy hey Rob! Great question. I don't set any alarms or specific cut offs, but I guess that's because my days end up being quote repetitive in terms of when I do what. Most of the products are posted in the early mornings (pacific time), so I set up tweets and content for those very late at night (around 2-3am after I finish doing the newsletter for the morning) -- and then the rest of the stuff when I wake up (after sending the newsletter). Then the middle of the day is actually quite flexible, with more product stuff, then getting started on the newsletter. Then repeat 🔄
Rob
Rob@mrfunkyfairy · Ice Cream Creator
@nivo0o0 thanks for taking the time to answer, I'm glad you have it under control, I love your process and dedication. Great watching all the amazing questions and your answers.
Francisco Andreasson
Francisco Andreasson@mrfransandre · CEO at Gaddr
How often do you re-evaluate your community- & communication-strategy?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@mrfransandre good question, and I can't recall any specific strategy reconsideration or anything like that. It's more of combination of many little decisions, trying new stuff, see what works, if it doesn't or doesn't feel as effective we just don't do that anymore and spend more time on the things that do. But perhaps I should allocate some time to re-evaluate everything every once in a while 🔑
Dan Polaske
Dan Polaske@dpolaske · Operations at Sprig
1. What KPI's do you use to measure the success of social at Product Hunt? 2. Favorite Pokémon that you have caught?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@dpolaske hey Dan! The number 1 metric I optimize for is traffic back to the site (wrote a little more about that in an earlier answer). And favorite Pokemon that I've caught is definitely the new dog shaped Pokemon! 😮
Dan Polaske
Dan Polaske@dpolaske · Operations at Sprig
@nivo0o0 Right on! And lots of great info on this thread, thanks for taking the time. Yeah, that dog shaped one is very elusive, been walking all over GG Park trying to get one!
Geoffrey Woo
Geoffrey Woo@geoffreywoo · CEO @HVMN. Created HVMN Ketone Ester.
Sorry to miss this live, but great convos here. Niv is showing what a world-class social/writer/content editor can do for a brand and company. He sets the archetype of what this role should look like for any company. Do you have recommendations for people for this role? Or skills to especially look for?