Niv Dror

Social 🔑at Product Hunt

THIS CHAT HAPPENED ON July 13, 2016

Discussion

Niv Dror@nivo0o0 · VC at Shrug Capital
Hey everyone, I’m Niv (@Nivo0o0 - on - everything). I run all things social at Product Hunt, make GIFs as a competitive sport, and write the morning Tech Newsletter. Before Product Hunt I was the Community Manager at Meerkat (found out about it on Product Hunt! Joined about a week later pre-SXSW), and prior to that I was an Analyst at DataFox. If you tweet me I will respond with a DM and fav 😀 (feel free to ask me anything outside the live chat as well). Thanks for joining, ask me anything!
Jason Meeks@jasonkristofor · Making vision a reality @ISMConnect
If you were left on a deserted island with the choice of A) A box of La Croix B) 12 bottles of Soylent or C) An emoji pillow (of your choice) - which would you choose?
Niv Dror@nivo0o0 · VC at Shrug Capital
@jasonkristofor you know, I've been experimenting with this exact scenario on weekends. On a deserted island the Soylent and LaCroix would be too hot to drink. I would choose the volleyball shaped emoji pillow and call it my Wilson. 🏐
Jason Meeks@jasonkristofor · Making vision a reality @ISMConnect
@nivo0o0 strong choice Niv : )
Ben Tossell@bentossell · newCo
What is the worst thing you would do to get Twitter verified?
Niv Dror@nivo0o0 · VC at Shrug Capital
@bentossell I would do anything. And there would be no judging. On a practical note though... I actually would, theoretically, do an internship at a tech publications if it meant getting verified in the process ✅😁 https://twitter.com/Nivo0o0/stat...
Matt Navarra@mattnavarra · Social Consultant. Ex-Head of SocMed TNW
@nivo0o0 @bentossell Maybe i should try help you with this. Maybe.
Niv Dror@nivo0o0 · VC at Shrug Capital
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
@nivo0o0 @mattnavarra @bentossell I think Twitter should offer an account verification option to all users in order to eliminate (or at least reduce) spam/fake accounts and bots posting spam. Would definitely improve the user experience...
Niv Dror@nivo0o0 · VC at Shrug Capital
@tomstocklein 🐥✅✊
Thomas Soerenes@soerenes · Email Marketing Specialist
What's your five year plan for yourself and for social at Product Hunt?
Niv Dror@nivo0o0 · VC at Shrug Capital
@soerenes 5 year plan for myself is a little hard to say, I never really plan that far ahead (I should). For social at Product Hunt, we have quite a few different Twitter account like @ProductHuntGIF, @ProductHuntKeys, and a bunch of vertical specific account that we're working on growing. Also, @ProductHunt in VR (by latest obsession would be something to think about) 😇
Elkanah Carnell Reed@elkanahreed · CEO, Eleven Digital, Inc.
@nivo0o0 @soerenes @producthuntgif @producthuntkeys @producthunt Are there any specific verticals that you would like to see VR applied to? For me personally, I know some people who are doing cool thing with fashion and commerce.
Niv Dror@nivo0o0 · VC at Shrug Capital
@elkanahreed ya fashion and commerce make perfect sense. I'm excited about what's happening in Sports and VR already, like the Manchester United vs. Barcelona game at Levi's Stadium summer (side note, I took the image on the left at the game 😊)
Elkanah Carnell Reed@elkanahreed · CEO, Eleven Digital, Inc.
@nivo0o0 That's dope!
Sydney Liu@sydney_liu_sl · Co-Founder of Commaful.com
oh mannn i've been waiting for this moment for my entire life ❤️ but what to ask.... 😮 1) What is something that you think most people don't know about community building? Or common mistakes that people make when building community? 2) Where do you get ideas for social media? Like Trump Kitty or slowing down the Silicon Valley opening. Keep being amazing man!!
Niv Dror@nivo0o0 · VC at Shrug Capital
@sydney_liu_sl hey! I've been waiting for you to ask this my entire life. 😮 Regarding community building, I don't know common mistakes related to that. I kind of just know what I did at Meerkat, which happened to work well (from a community perspective) which which was being responsive, listening, really spending an unreasonable amount of time talking to and *collaborating* with your early adopters. Those are actually strong friendships I hold (and they hold within themselves) to this day. What I wouldn't do is making things transactional. Like asking too much of them (they are not your employee...) or if you're a company, which is something I often see with Product Hunt stuff, is tweeted at everyone who upvoted you for example. It seems transactional (and spammy), in comparison to a personal tweet to 5 people who really care about your product. Regarding social media ideas, I think of how to relate concepts that people (or myself) already have an interest in. And there are definitely times when I'm just looking at things at the office thinking what would be funny to tweet out 😄
Andrew Ettinger@andrewett · 👟 @wearAtoms // ex @Twitter @ProductHunt
Can you walk me through your typical day?
Niv Dror@nivo0o0 · VC at Shrug Capital
@andrewett yes: 7:05am - Wake up 7:06am - Edit the Product Hunt newsletter based on @rrhoover's comments 7:30am - Send 12:00pm - Take a break from tweeting/#social PH updates 4:00pm - if it's a Monday, open email 6:00pm - start working on Product Hunt newsletter for next day Sleep at various points throughout the day Repeat
Ben Tossell@bentossell · newCo
@nivo0o0 @andrewett @rrhoover and the rest... 🙄
Jordan Gonen@jrdngonen · trying my best.
What is one big misconception about your job ? :)
Niv Dror@nivo0o0 · VC at Shrug Capital
@jrdngonen I hate the word "Social Media Manger", slightly like the term publications use for a similar role which is "Social Editor" (which is a more accurate description). The email stuff takes a much bigger part of my day though which I wasn't initially what I was hired for (but I love doing). Don't know how to describe that yet 😁
John Meese@johnrmeese · Dean of Platform University
How do you determine which social sites deserve the majority of your attention? How do you measure results from social campaigns?
Niv Dror@nivo0o0 · VC at Shrug Capital
@johnrmeese great question. The measuring aspect and knowing what to optimize for is something I never really though about before Product Hunt, but now it drives everything that I do. My main goal is driving traffic to the site, so I'm looking at URL clicks very closely (with related goals being community engagement, and being an entertaining account to follow). In terms of platforms, that means we've optimized most for Twitter, email is also one of our strongest drivers, and we've been doing a lot more Facebook the past few months. It also means things like Instagram and Snapchat (which we keep active) are lower in the priority because you can't link directly to the site (but are excellent tools to engage with the community and show cool stuff).
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
My friend, finally we get to ask you the questions! My question is what is the highest converting platform for you with your content and what do you know now that you wish you had know at the beginning?
Niv Dror@nivo0o0 · VC at Shrug Capital
@harrystebbings highest converting, in terms of clicks back to the site in terms of social, has to be Twitter. It's what we spend most time on. But I've realized that what I do on my own/from @ProductHunt will always be a fraction of the broader community tweeting/posting/sharing stuff, so we're thinking about ways of making everybody else's 'content' better when they share Product Hunt stuff (utilizing off of existing work that I do throughout the day anyway).
Zach Cmiel@zach_cmiel · CEO, PoKoBros
What are your thoughts on marketing with Snapchat geofilters?
Niv Dror@nivo0o0 · VC at Shrug Capital
@zach_cmiel I Snapchat Geofilters! I don't know how to make them, and whenever I'm asked I refer people to my friend @JeffCastillo who is so good at that stuff. It feels like Snapchat Geofilters are hugely underpriced right now (the prices just feel low, like a no brainer, why wouldn't you do one) and that will only go up and Snapchat segments things better once they become more well know and easier to make for the public. We're already seeing that started with tools like this one: https://www.producthunt.com/tech... And this one is cool too, worth a shout out: https://www.producthunt.com/tech...
neeharika sinha@neeeharika · Google, Threadchannel
Hello Niv ! love your work. How do you suggest a new company build their community. Best social media to put in money for user growth?
Niv Dror@nivo0o0 · VC at Shrug Capital
@neeeharika what I know best is Twitter, so my answer may be lean towards that... but I would spend a lot of time working with, listening to, helping, being 100% responsive to the early 'users' (community members) who have shown to have an interest in the future prospects of your product. They are the ones who will form a community around them, which will grow the word-of-mouth. Twitter is good because it's very direct and real-time. Snapchat can be an extension of that as well. Feels like Facebook would require ad spend to really get things started (although I would keep an active presence there as well).
Elkanah Carnell Reed@elkanahreed · CEO, Eleven Digital, Inc.
Matt Navarra@mattnavarra · Social Consultant. Ex-Head of SocMed TNW
What's your favourite source of social media and tech news? :)
Niv Dror@nivo0o0 · VC at Shrug Capital
@mattnavarra hey Matt! I like The Next Web a lot, particularly in the context of Product Hunt. It seems like we're tweet about similar things quite often, just in a different format (PH product page vs. TNW writeups). I also really like BuzzFeed, they are usually first to write about stuff, I learn a lot from how they do social, and they have such a range between listicles and cat GIFs --> hard core reporting. I love VOX Explainers. Especially for things I'm not as familiar with, I know I can read their summary and be up to date on what's going on. Most things I read are through Nuzzel :)
Paari@paarikan
Are there any companies you think are using socially really well to engage with their B2B or enterprise customers?
Niv Dror@nivo0o0 · VC at Shrug Capital
@paarikan Slack! Slack! Slack! They are amazing. And interacting with the @SlackHQ twitter handle from @ProdcutHunt is one of my favorite parts of the job 😊 (example: https://twitter.com/ProductHunt/...) From their end though... They are so responsive. When a 'crisis' goes on they shine even more, a friend of mine @JasonKristofor wrote a whole post on how they handled things when the service was down: SlackDown: A lesson in brand interaction https://medium.com/swlh/slackdow...
Jason Meeks@jasonkristofor · Making vision a reality @ISMConnect
Eytan Schulman@eytanschulman · Apple Developer
I used to think you were the CEO of Meerkat for a while because you were the only face I saw in association with the company, do you think others thought the same?
Niv Dror@nivo0o0 · VC at Shrug Capital
@eytanschulman ahah, I am sure here and there, but often times users don't really think about who the CEO is of the company unless it's maybe in an industry they're in, etc. But Ben is great. Would love to work with him again and learned so much.
Eytan Schulman@eytanschulman · Apple Developer
@nivo0o0 Haha makes sense, yeah being in the tech industry I think about CEOs often :p
Fred Rivett@fredrivett · Co-founder @ The Dot
Please sum up your life so far in 140 emoji's or less.
Niv Dror@nivo0o0 · VC at Shrug Capital
@fredrivett 🇮🇱 👶 ⚽️ ✈️ 🇺🇸 ⚽️🍻👯🎉 🚙💥😵 ☝️ 🤓🤓🤓 🎓 📚🔑 👀 📝* 🐥 🔴🎥 🐱🅿️ 📝** - - - 📝* https://medium.com/@nivo0o0/ment... 📝** https://medium.com/@nivo0o0/the-...
Fred Rivett@fredrivett · Co-founder @ The Dot
@nivo0o0 Amazing. Thank you Niv 🙏
Andrew Flynn@andrewpflynn · Growth, Staance
If you had one tip for companies launching on product hunt to best integrate with the community- what would it be?
Niv Dror@nivo0o0 · VC at Shrug Capital
@andrewpflynn I think what Polymail did for their launch, which is now the 3rd most upvoted product on Product Hunt is brilliant. They made a little Slack community with all their beta users before the launch, got their feedback, listened to them, many of which were happy to support them on Product Hunt. As an extension of that, they captured all the conversation around their product on Product Hunt (with Polymail invites) and routing the way people share it all back to their product hunt page (rather than their website) which puts everything all in one place, generating more interaction. I would also find a way to add value. For example, @nrose (who is today launching is new app on Product Hunt) made community members artistic images before/ during the launch (using his app) which people like to see (as opposed to asking them to do something).
Andrew Flynn@andrewpflynn · Growth, Staance
@nivo0o0 I dig it. Slack community is a great idea. I've thought of doing something similar but throwing a PH Meetup in the Bay Area to provide a place for users to have a good time and some real face to face interaction. There is a glaring lack of SF meetups!
Javier Ramos@srjavierramos
What do you think about yourself? 🤔 What do you want to think about yourself in 2020?🔑 Is there any question that you were expecting and nobody asked? If yes, which one? 👀
Niv Dror@nivo0o0 · VC at Shrug Capital
@srjavierramos "What do you think about yourself? 🤔" is a deep question! I don't know, but @naval just had a tweet about this which I think is a good answer :) https://twitter.com/naval/status...
Inlovewith01@inlovewith01
Niv! Finally a Product Hunt session with you. 2 questions :) 1. If you were a Pokémon, which one would you be and why? 2. What's the best advice you can give in 6 words or less?
Niv Dror@nivo0o0 · VC at Shrug Capital
@inlovewith01 hey! great questions. 1. Pikachu, because it reminds me of Shendy 🐶 2. "Add value without expecting anything in return" (from @Sacca)
Idean Vasef@ivasef85 · Connector / Marketing / Tech Enthusiast
What were your specific duties like as Community Manager of Meerkat and what was one takeaway you learned from your time there?
Niv Dror@nivo0o0 · VC at Shrug Capital
@ivasef85 It seemed like my entire day consisted of talking to people on Slack, Twitter, DM, email, phone, IRL, etc. I was like bridge/glue between the community and the company. One takeaway, which is more apparent that I'm at Product Hunt, is know what you're optimizing for (in all things..) but specifically in terms of what I could have done better, is in the day to day of the job. i.e. at Product Hunt it's to get traffic back to the site, at Meerkat, from a social perspective, I didn't have that metric top personally optimize for.
Jack Dweck@jackdweck · Product Manager at Unroll.Me
NIV! 🙋 1. Product Hunt has 9 different Twitter accounts. Why? And which is your favorite one (besides @ProductHunt)? 2. What are your thoughts on anonymous social media accounts?
Niv Dror@nivo0o0 · VC at Shrug Capital
@jackdweck great question! Some of the Twitter accounts are for experimenting, some I'm actively trying to grow, some service specific purpose. @ProdcutHuntGIF I am actively trying to grow so it leads to traffic on it's own (without PH RTing), and it's almost like a "Buffer" so if I schedule a tweet from @ProductHunt, I may tweet the same thing at that moment from the GIF account, later to be RT from PH. @ProductHuntKeys is a way to more efficiently distribute Live Chat content without the need to think of a tweet, just a 🔑 @username link and quote image from the chat (this gets more traffic anyway since the words don't distract from the message, which is in the image) @ProductHuntPod @ProductHuntBook and @ProductHuntGame are partly for sharing content related to that and lessening the load on the main account, and partly to retweet and share what the community tweets account (people like to see the notification that a PH account shared it). @ProductHuntLive same as the vertical ones above @ProductHuntLove I haven't actually tweeted from, right now it's only for liking stuff from the community so it shows up on the home page @ProductHuntHi is a life saver. All the "100th upvote" tweets and "added as a maker" tweets we send out used to come from @ProductHunt, which made the account not useable from mobile because the timeline was clogged with a bunch of automated messages (which I didn't like since I was spending so much time putting together the content for it to be diluted...). Now the account is growing faster since people see previous tweets and choose to follow it more often :)